SME

1. Prepared by:
PARVEZ KAMAL KAISAN 121-11-2538
AKASH RANGA SARKER 121-11-2503
MD. HABIBUR RAHMAN 111-11-1915
MD. OMAR KHOYAM SONY 121-11-2487
MD. TANVIR ALAM 121-11-2485
BUSRAT JAHAN NIJHUM 121-11-2488
NAZMUL HASAN 121-11-2500
ZIA-UL ARFIN AZME 121-11-2501
MD. SALIM CHOWDHURY 121-11-2513
SONIA FARJANA JUTHI 121-11-2529
MARYEAM AKTER 121-11-2517
MD. TANVIR AHMED 121-11-2526

2. .Corporate Information
COMPANY NAME: COMPANY ADDRESS:
Friends online Restaurant House-1, Road-1, sector-1
Dhanmondi, Dhaka-1209
MARKET REGION Telephone: (+0088) 8931202
Dhaka, Bangladesh Fax: (+0088) 8932322
Web: www.friendsresturent.com
COUNTRY/REGION PLAN ISSUED
Bangladesh 30-january-2014
LOGO: MOTTO:
Happiness in just 30 minutes
NAME OF THE OWNERS
PARVEZ KAMAL KAISAN AKASH RANGA SARKER
Chairman Director
Adders: 21/6, Shovanbag, Dhanmondi, Dhaka Address: 25/1, Sukrabad, Dhanmondi, Dhaka
Phone number: +8801750633750 Phone number: +8801710453217

3. Executive Summary
Nowadays people are very much fond of restaurant food for less time consuming and more taste.
It is also popular among the people of our country. They always have this food in various
occasions with their family and friends and someone have this food for daily basis for their work.
For this reason they often went to restaurant which takes more time and loss their energy. To
remove this hassle we decide that we take the order from the customer through online that is
internet and delivery the ordered food to their house which make easier. So, with this initiative
we have come forward to make a business plan which is on Online Restaurant and take initial
steps to lunch this. We have named our business as ‘Friends Online Restaurant’. We have given
this name because this idea is taken from our friends where we all together lunching this plan.
Our main theme is to give home delivery to the customer from various restaurants they want and
the category of the restaurant is chosen by us which taken from our survey. We think it has great
potential in this type of food market industry. We have determined some factors that will help us
to generate some revenues from the beginning of this business lunch. And we also have defined
our competitor’s strategies so that we can compete with them. We have created a great
opportunity for investors who seek new innovative business ideas and plans.

4. Business Philosophy
Now-a-days a number people or people moving to the restaurant foods to have better foods as
well as to take the unique test of various foods which are available at different corners of the
world. So, different types of foreign and domestic restaurant companies set up their business in
the Dhaka city as well as other small and big cities in our country. But the very few of the
restaurants has the home delivery service so the peoples who are busy in his daily work they or
the people who are wanting to have their food with their family member or those people wanted
to serve their friends or family with unique restaurant food in a special ceremony, can’t have the
food in their workplace or home or on the place of the occasion for this reason as well as for this
reason the restaurant companies can’t increase their sales though they offer a large discount,
variety of foods or testes. This reason is our main target of our business plan and our main
philosophy to improve our business by delivering wide verity of restaurant’s food from famous
restaurants in customer’s doorstep. This will be an online base service, which will help the
customers to choose food by price or by food type or help the customers to order food by the
name of the restaurant. The customers have to just select the food which he wanted to have and
to provide the name and address in the online webpage and we shall be available with the food in
just thirty minutes, it does not matters or will not base on the quantity of food. Our employee
always ready serves our valuable customers on time. For some common reason and for our
financial insufficiency it is now not possible for us to serve our customers which are living
outside the Dhaka city.

5. Service Description
As we discussed in first business philosophy that we will serve our customers with delivering
food which are available in restaurants in Dhaka city in just thirty munities. And the website of
ours is developed in this way that without any kind of fed-up our customers can easily access the
restaurant, the food menu and then he have to place his full name, address and telephone number.
It is necessary for customers to know about the price of the food, so this will be remarked with
every single food (the price of may be low or high on the basis brand image of restaurant). All
teams and condition will be disclosed there will be no hidden charge and the customers may
different food delivering charge on basis of his location in Dhaka city (which will also disclosed
in website). After delivering food, if customers refuses his order he have pay some amount of the
food as wells the full delivery charge. We are bound to give our customers a new type of online
base restaurant experience from 8a.m. to 10p.m. Here is a snapshot of our restaurant website:

6. Marketing Research
Target Market Analysis:
In this step we are find out to our target customer to whose customer are buy our product and
how many people to buy our product. From the market survey it is noted that, both of male or
female using the internet proportionately, but the male person are a little bit more using the
internet. We can target both as our customer. If we select the place in Dhanmondi, Bonani,
Mirpur and old Dhaka town then here only we select mid-level people and those people are
educated and those people know about internet and buying thing over the internet. Like when we
are survey in the market we find out that 20 to below 29 years older person using the internet
randomly and Higher educate person are agreed to buy things through internet but it about
double amount of college graduates are interested to buy products into online super shop. There
are strong percentage of 20-29 age people and college graduate and post graduate people that’s
why we select this place and people to our target customer.
Competition:
As we know people does know about online shopping and they think they will not get the actual
product which they order online because this presentence is higher than others. The same
strategy is followed by many companies so
At the first stage in our country people don’t know about the online service but now people know
about online service and how the business does. In online business system there are many
competitors those are compete to our business, like online store, online super shop and there are
also many people those are doing the business in online. In online market strategy here any
people do this business but if we do business with the stable competitors here we must try to do
any other strategy those are like people and we are stand in new market with stable competitors.
Threat of new entrants:
For this business entry barrier is not very high, as a result in that sense it is an unattractive
segment. In food business new entrants are always available, but if we can build ours as a brand
name and gain the major portion of the market share we will certainly be able to avoid the threat
of the new entrants.
Threat of Substitute Product:
We are going to compete with the fast food. Fast food is available everywhere in Dhaka city. But
it is not the real substitute product and for that reason this segment of market is pretty attractive.

7. Service: There is some exception related to our service. We were mainly focusing on this
because there some close competitors we have and also strong. So lf we want to make position of
our service we have to make some uniqueness related to our service.
 Home delivery of food within 30min.
 Easy to access our website.
 Online payment method.
 Cash on delivery facility.
 Original taste guaranteed.
 Easy to use our website.
 Dhaka’s most wanted restaurant food people can have in a single click.
 Special discount on different types of festivals.
 Food delivery on almost every occasion.
Pricing Strategy
The pricing strategy portion of the marketing plan involves determining how we will price our
product or service; the price we charge has to be competitive but still allow us to make a
reasonable profit.
Our main profit comes from the discount of actual price of the restaurants food. We have contact
with the target restaurant that they have to give us 10% discount on every food items.
Sales and Distribution Plan:
Delivery methods: Outline the distribution methods to be used.
 Our delivery boy wills delivery our product within 30min in our fixed selected area. We
are granted to deliver fresh food to them.
 Then comes our delivery terms, after delivering food, if customers refuse his order he
have pay some amount of the food as wells the full delivery charge.

8. Transaction process: Outline the transaction process between our business and your customers.
 They can use online card payment system.
 Cash on delivery.
 Bikash payment method.
 Bank cheque payment.
Sales strategy: Firstly we will start our business in the Dhaka area. In these area mostly
includes Dhanmondi, Bonani, Mirpur and old Dhaka town .If we are able to make satisfactory
profit then we will try to cover the other area.We control our business by our group members and
accountants, managers and financial officer are also from our group members.
Advertising and Promotion Plan
Our target market is from almost every level of the community. So our first choice is television
advertisement. Because it is the most effective way to reach as many potential customer as
possible and introduce ourselves in front of them visually. Then comes the online advertisement
in different types of reputed website to know our potential customers about service. Newspaper
is also another great source of media. It is the best media to explain the specialty of our product
in less cost. Advertisement on FM Radio is another media to reach many potential customers.
Organization and Personnel Plan
The Ownership structure: This is a partnership business. Related person hold different amount
of share of our company. Parvez Kamal Kaisan holds 24% of share. This is the major porton of
share hold by an individual. Then Akash Ranga Sarker & Zia-Ul Arefin Azme both are holds
20% of share. M.Tanvir Alam & Omar Khoyam Sony both holds 15% share. Rest of all
members is holds rest of the share equally.

9. Appendix-1
Friends Online Restaurant, Cash Flow Statement
May, 2014 June, 2014 July, 2014 August,
2014
Receipts
Sales 32000 28600 29500 34000
Bank Term Loan 20000 0 0 0
Total Receipts 52000 28600 29500 34000
Outgoings
Cost of sales 1000 800 1100 1450
Stuff Salary 4000 3100 2500 4100
Communication 5700 6900 6500 8800
Promotion 1500 670 900 1200
Bank charges 0 70 70 70
Term Loan interest 0 2150 2150 2150
Delivery cost 6700 2600 2890 7600
Business Insurance 500 500 500 600
Term Loan Principle Repayment 0 500 500 1500
Total Outgoings 19400 17290 17110 27470
Summery
Opening Balance 0 32600 43510 55900
Total Receipts 52000 28600 29500 34000
Total Outgoings 19400 17290 17110 27470
Closing Balance 32600 43510 55900 62430

10. Appendix-2
Friends Online Restaurant
Income Statement
May, 2014 June, 2014 July, 2014 August, 2014
Income
Net Sales 32000 28600 29500 34000
Cost of Sales 1000 800 1100 1450
Gross Profit 31000 2800 28400 32550
Expense
Advertising 1500 670 900 1200
Freight 6700 2600 2890 7600
Packaging cost 1000 1200 400 1700
Sales Salaries 2600 2600 2900 3100
Insurance 500 500 500 600
Lenience 2100 0 0 0
Office Salaries 6000 5100 5100 5600
Rent 7800 6800 6800 6800
Utilities 750 550 550 850
Total Expense 28950 20020 20040 27400
Income from
Operation
2050 7980 8360 5100
Other Income 2300 1100 1800 4100
Other Expense 650 1000 1050 850
Income Before Tax 3700 8080 9110 8350
Net Income 3700 8080 9110 8350
Appendix-3

11. Survey Analysis
We collect this information from 60 persons
In demographic classification, data are classified on the basis of demographic
differences — such as gender, age, education, social class, household size,
experience.
DEMOGRAPHIC
Social class
Household size
How long you have been using internet
WEB EXPERIENCE
Question Web Experience
Scale Strongly
Disagree
Disagree Disagree
Somewhat
Neutral Agree
Somewhat
Agree Strongly
Agree
Total

12. Capable of
buying
thing over
the
internet
13.79% 8.62% 18.97% 8.82% 20.69% 13.79% 15.52% 100%
Able to
buy things
over the
internet
21.74% 15.22% 6.52% 26.08% 15.22% 10.87% 8.69% 100%
Total 35.53% 23.84% 25.49% 34.9% 35.91% 24.66% 24.21% 100%
Web experience con…..

13. Question Attitude Toward Online Shopping
Scale Strongly
Disagree
Disagree Disagree
Somewhat
Neutral Agree
Somewhat
Agree Strongly
Agree
Total
Buying
thing
over the
internet
is good
idea
3.85% 5.77% 21.15% 15.38% 21.15% 26.92% 5.77% 100%
Using
internet
buy thing
would be
pleasant
2.17% 4.35% 13.04% 26.09% 23.91% 19.57% 10.87% 100%
Buying
thing the
internet
is an idea
I like
2.56% 15.38% 2.56% 20.51% 17.95% 23.08% 17.95% 100%
Like the
idea
store
offering
online
shopping
4.17% 6.25% 4.17% 35.42% 12.5% 29.17% 14.58% 100%
Total 12.17% 31.75% 40.92% 97.4% 75.51% 98.74% 49.17%

14. Question Online Purchase Intention
Scale Strongly
Disagree
Disagree Disagree
Somewhat
Neutral Agree
Somewhat
Agree Strongly
Agree
Total
Try to
online
13.33% 000 17.77% 24.44% 13.33% 26.67% 8.89% 100%

15. shopping to
purchase
things
Purchasing
over the
internet in
the short
term
8.51% 4.25% 12.77% 34.04% 17.02% 19.15% 4.25% 100%
internet in
the long
term
9.62% 15.38% 19.23% 23.07% 17.31% 15.38% 000% 100%
Visiting the
store
12.24% 18.37% 16.33% 10.61% 12.24% 14.29% 6.12% 100%
Total 43.7% 38% 66.16% 92.16% 59.9% 75.49% 19.26%
Question Risk Perception
Scale Strongly
Disagree
Disagree Disagree Neutral Agree
Somewhat
Agree Strongly
Agree
Total

16. ONLINE RESTURANT
Somewhat
Buying
thing in
internet is
risky
16.33% 6.12% 18.37% 28.57% 12.24% 16.33% 2.08% 100%
Comfortable
in paying by
cards via
internet
20% 4% 14% 26% 14% 12% 10% 100%
Get exact
product
over the
internet
2% 6% 22% 34% 22% 6% 8% 100%
Total 67.74% 25.92% 66.13% 106.22% 56.08% 46.09% 31.84%

17. HIGHLY DEMANDED RESTURANT
HIGHLY WANTED FOOD
▪ Noodles
▪ Hot Dog
▪ Fried Chicken
▪ Pizza
▪ Fish curry
▪ Briani
▪ Burger item
▪ Halim
▪ Kacchi Briani
▪ Soup Item
▪ Pasta
▪ Salad item
▪ Grilled chicken
▪ B.B.Q
▪ Dosa
▪ Cake item
▪ Potato Mashed
0
5
10
15
20
KFC
BFC
Star…
Pizz…
CP
Spicy
XinX…
Tah…
Shor…
Bab…
Yam…
Pirty…
Nan…
Boo…
Swoiz
Resturents
Resturents