Adicent Designs is a tech marketing firm based in North Karnataka that provides digital marketing, mobile app development, and content management services. Mumum is their on-demand food and grocery delivery service that aims to be the equivalent of Grofers for Tier 2 Indian cities. Mumum delivers orders within 40 minutes from over 60 listed vendors without restrictions on area or store. They are seeking funding to expand the service and improve their platform.

1. We deliver it.
Shoaib Syed.
Co-Founder.
shoaibsy@gmail.com

2. Adicent Designs
• Adicent Designs is a one of a kind techno marketing firm
based out of North Karnataka.
• With Marketers who have a good technological base, we have
engineers who are good at marketing too.
• Digital Marketing, Mobile Application development, Content
Management are some of the services we provide.

3. Core Team.
Ashish Nalavade.
Head Sales.
MBA Marketing.
3 years exp in
business
development in
Service industry.
Shoaib Syed.
Lead Marketing
MBA Marketing.
4 years exp in
Marketing and
Digital Marketing
in Real Estate and
Service industry.
Gulrez Patwegar.
MBA and BE
Web and APP
Development.
UI and UX expert.
Digital Marketing
and Social Media
Marketing
Specialist.Ashish and Shoaib current Regional
champions at TATA Crucible.

4. Rest of the Team.
• Mudassar Salgar (MBA Finance): 4 years experience in
Accounting and taxation.
• Neeraj Shaha( BE CS) Technical Consultant: Has worked with
TSC and is into web development and applications.

5. What is MUMUM
• Food, Grocery, Meat,
Milk anything related to
food from any-store in
the city to your
doorstep.
• “We want to be
GROFERS for food in
Tire-2 cities and we
don’t have store
restriction”.

6. The Problem (vendor)
Wish to start
home delivery
service can’t
afford one.
Technology is a
problem need
to have online
presence
Have area
restriction, can’t
deliver beyond
a point.
Need to reach
more no. of
customers.
You are a small
time vendor but
have a good
demand, need
help reaching
the customers.
Need to have on
time delivery
service.

7. The Problem (customer)
Busy life people
Need
convenience
Wish to eat
food from Hotel
X which is
opposite end of
the city.
Have sudden
guest at home,
no time to
prepare food/
forgot wife’s
birthday
aniversary
Nuclear families
can avail
grocery/kirana
delivery and pay
monthly .
Stay alone at
home, need
monthly tiffin
service.
Traffic is a head
ache can’t go to
market to buy
groceries.
You are a
foodies wish to
explore
different cuisine
Healthy and
Hygienic home
cooked food are
your top priority

8. The Solution for Customers
Mumum is a on
demand food and
food related
products home
delivery service
We have a strong
delivery team of
local people who
are well versed
with the locales
and help us deliver
in 40 mins
Real time tracking
of delivery boys
(concept)
We don’t have a
restriction of store
or area, we just
deliver
You stay in different
city want to wish
parents/siblings on
birthday order a
meal with a cake
and gift of ur
budget

9. For Vendors.
Affordable 3rd Party
logistics company
for home delivery of
food and food
related products
Strong technical and
market oriented
team helps vendors
reach more no. of
customers.
MUMUM portal/app
will help them have
online presence and
generate more
business.
Availing our service
will relive them
from the pain of
labor management,
vehicle
management
Small vendors/
home chef’s who
cant afford to pay us
can ask their
customers to pay
the delivery fees.

10. Business Model.
15% of the total bill
amount from our
sponsored vendors
with a MOQ of 200rs
For on demand
deliveries. 30rs flat
up-till 5 kms and
10rs/2kms after 5
kms from the source.

12. Davangere

13. Technology.
Web Portal and backend developed ERP System using
PHP on code-ignitor, MySQL and MongoDB for Logs and
user traction(currently down for modification).
Stand alone application for all the platforms Android, iOS
app, Windows(under development).
Delivery boys tracked through GPS and Google Maps
Integration. Tracking system which would embed with
existing system(under development).
Currently Hosted on Go-Daddy.

14. Competition
Brand Tie-Ups Delivery
Timing
Service Range Average # of
Orders
MUMUM. On Demand from
any hotel (60 listed
hotels on the
portal)
40 mins On Demand
food + Food
related
products
(grocery etc.)
30
Hangry Oye 21 40 mins Food+ Tiffin 20
Foodbuddy Defunct now

15. Marketing.
• Outdoor:
– Poster across all Hotels, College Hostels, Public places.
– Hoardings near trade fairs, food festivals.
• Digital:
– Social Media:
• http://facebook.com/mumum.menu
• http://twitter.com/@foodexploring
• Instagram: mumum.menu
– Local SEO.
– Profile with Just Dial.
• BTL:
– Market Survey.
– Customer Interactions at Inox, Food streets.

16. • Cost per lead: Rs 8.
• 10% MOM growth in no. of orders.
• 15 new inquires every day.
• Had 30 unique visitors on the portal every day.
• 1000+ views for every post on Facebook.
• Need to improve our twitter and Instagram activity.

17. Finances.
Income Monthly Expenditure Monthly
30 orders per day
30*30=900*5*4
Weekend
45*30=1500*2*4
30000 Salary Delivery Boys
6500*2
13000
Fuel 3000
Internet 1500
Phone 600
Misceleneous 2000
Total Income 30000 Total Expense 20100
Yearly 360000 Yearly expense 261300
Yearly Profit 98700
The income is calculated on the base no of orders, 30 on weekdays and 45 on
weekends. Also the percentage we get from specific hotels is not considered.

18. Traction.
• In the last month of operations: 30 orders on weekdays and
45+ on weekends.
• Current Hits: 30 Unique hits on web portal every day.
• MOM growth of 10% constantly.
• Web App: Beta Version is in test phase.
• Current Revenue: Rs 30000 INR(for June 2017).

19. Current Need
• We are looking to raise funds so that we can full fill the below
mentioned points.
• We will use these funds to:
– Improve Our existing System with more resources.
– Develop a stand alone android and iOS app.
– Have a feature filled portal.
– Excellent UI and a great UX.
– Launch our service in Hubli, Dharwar, Davangere and Kolhapur.
– Advertisement which will help us reach our target of 150 orders per
day for each city.
– Set-up our very own call center with 5 resources which will help us
handle customer queries, track delivery boys and constant CRM.
– Shift to amazon web-servers(optional/depends on the traffic).
– Add a LCV like TATA Ace to move corporate orders and monthly
grocery orders.

20. Deal
• We are ready to shed 20-35% of our ownership based on the
investment put in.
• Board of director and strategic position in the company as
well.
• We are also ready for right kind of exit clause the investors
want.

21. Last but not the least.
• Our area of operation Belgaum and other tire-2 and 3 cities
may not seam lucrative right now.
• With smart-city project starting in 2016 these cities have an
immense growth potential.
• Aequs, Infosys and many other company’s which are setting
up facilities in Belgaum, Hubli and IIT at Dharwad make these
place one to look at the future and bring in more companies
and working population.

22. Probable Wire-Frames of Android App.

24. Thank You.
www.facebook.com/mumum.menu
@foodexploring
+91-8970568636/9886876169
Office: Plot no 2759 Sector 12 M.M Extension Belagavi-16.