The document provides an introduction to a startup business called Sweet Drive that plans to serve desserts from a mobile platform. It discusses the opportunity in the market for convenient dessert options and bringing together Indian and western flavors. It outlines the solution as a concept of "dessert on wheels" using trucks and carts. It also summarizes market research conducted including customer preferences, frequency of dessert consumption, and interest in the mobile dessert concept. Finally, it discusses the management team, marketing and finance plans, challenges, and solutions.

1. Business Simulation
Syndicate 7
Rishabh Chowdhry
Raghav Gupta
Sid Thapar
Neer Singh
Shaurya Chaudhry
Vansh Sharma
Mohak Kohli
Nehul Patidar

2. Introduction
• We are a start up which is trying to enter
the food industry with our concept of
serving desserts from a mobile business
platform.
• Our brand Sweet Drive is headed by our
team of 8 people who are all part of
various verticals of this business, viz:
Marketing, Finance, Research and
Development and Human Resource

3. Opportunity
• India is known for its love for sweets and our
desserts and appreciated across the globe.
• Similarly, we Indians love desserts from our
overseas friends, but we’ve never found a
place where we can get both and have both of
them taste equally good.
• This gave us an opportunity to start a
business which focuses primarily on desserts,
bringing together the Indian and western
flavors, on a mobile platform

4. Opportunity
• Another opportunity we would emphasis
on is the availability of desserts in
convenient places.
• A lot of times people have cravings for
specific kind of foods, like waffles, ice
creams. Pancakes,etc. but they are forced
to travel long distances to suffice their
cravings

5. Solution
• Our concept of dessert on wheels plans to solve
these problem
• With our Truck located specific locations and
various food carts spread across, we plan to solve
the problem on inconvenient cravings
I feel like
having a
waffle
GET YOUR WAFFLES !

6. Solution
• To further understand this, we conducted a sale of waffles in our
campus to see how people react to it and determine wheter or not
they show any interest
• We received an overwhelming response! We asked the students as to
why they were interested in our item?
• Majority of the responses stated that they were mostly attracted
because waffles are not something that could find conveniently and
with convenience available people bought them like hot cakes,
literally.

7. The Market
• We conducted a survey to analyze and interpret our target market. We took
a sample group of 30 people with age varying from 15-25
• We found the following
57%
23%
20%
Occupation
Student Working Professionals Student/Working
From the pie chart we can
conclude that, 57% of the total
people survey were students
followed by working
professionals and working
students. Putting the students in
majority, we analyzed that our
business will be more focused on
the young crowd

8. • From the above pie
chart we can
conclude that, 57%
people who were
survey have already
the experience of a
food truck. This is a
good sign for us
because it shows
that we are entering
into a booming
business.
Have you ever purchased from a food truck before?
57%
43%
Purchased From A Food Truck
Yes No

9. How often do you have a dessert?
• From the above graph, we can interpret that only 3 people out of 30 never
indulge in desserts while the majority lies with once a month.
• However the remaining people are more frequent which is again an
advantage for us
0
1
2
3
4
5
6
7
8
9
Never Once or more in a month Once a day Once in 2-3 days Once in a week
Frequency
How often do you have a dessert?

10. What would you prefer more?
Waffles or ice creams?
From the chart,
we can interpret
that the
preference of
people between
waffles and ice
creams are
basically the
same. So serving
either one on our
carts will yield a
positive result.
34%
33%
33%
Preference of People
Ice cream Waffle Both

11. How much would you trust a dessert cart in
terms of quality and cleanliness maintained?
Rate on a scale of 1 – 5
• Based on the above data, we can interpret that people still are not
convinced with the idea of eating from a mobile food stand based on its
quality cleanliness, so it becomes imperative for us to focus on these to
aspects.
0
2
4
6
8
10
12
1 2 3 4 5
Frequency
Rating
Quality And Cleanliness(Rating)

12. On the scale of 1-5 , rate the idea of a
mobile dessert bar
• From the above data we can interpret that a majority of the
people are interested in the idea of a mobile dessert truck and
cart. Paving the way for our business.
0
2
4
6
8
10
12
1 2 3 4 5
Frequency
Rating
Idea of mobile dessert(Rating)

13. Management Team
• Marketing- Rishabh Chowdhry, Raghav Gupta, Neer Singh, Vansh Sharma
• Finance- Nehul Patidar , Sid Thapar
• HR- Mohak Kohli
• R&D- Shaurya Chaudhary

14. • Our main marketing strategy is an effort to spread awareness about
our brand with the use of food carts which we will place at various
different locations to promote our brand and to demonstrate our
services.
• The food cart will act as a mobile advertising platform
with attractive hoarding to catch the attention of the
customer.
Marketing Plan

15. Since the truck can be
placed in only one or
two places, our carts
will help our
customers in reaching
us in more than a
specified location.

16. Pain Areas
• Cash management problem
• Order Processing
•Legal issues
•Shortage of equipment and ingredients
•Throwing waste and garbage

17. Solutions
• Hire Consultant for legal issues
• Cash counter
• Co-ordiantion between the team members
• Keeping Dustbins around cart/truck

18. Finance Strategy
Penetration pricing is a pricing strategy where the price of a product
is initially set low to rapidly reach a wide fraction of the market and
initiate word of mouth. The strategy works on the expectation that
customers will switch to the new brand because of the lower price.
• BREAKING DOWN 'Penetration Pricing'
• Penetration pricing can be a successful marketing strategy when
applied correctly. It can often increase both market share and sales
volume. Additionally, the high sales volume can also lead to
lower production costs and higher inventory turnover, both of which
are positive for any firm with fixed overhead.

19. • Price skimming is a pricing strategy in which a marketer sets a relatively
high price for a product or service at first, then lowers the price over time.
It is a temporal version of price discrimination/yield management.
Price skimming
2PM
6PM

20. Cost
• 150 lt freezers 5000 * 4 = 20000
• 500 lt freezer 15000 *4 = 60000
• Waffle maker 3000 *2 = 6000
• Ice cream machine 150000
• Truck traveller (Force traveller 4020) rs 400000

21. Promotional Strategy
• We started using “1+1” strategy at the end, to boost our sales.
• Initially we provide the customers with a free topping(Maple Syrup).
• Giving monetary discounts to first 10 customers.
• Tie up with mobikwik and paytm for cashback offers.

23. How to submit application?
1. Application should be submitted to the State Authority/Regional
Office of Food Safety and Standards of India, within fifteen days from
the date of submission of application online.
2. Print out of Online Application Form is mandatory as part of the
application submitted. The application will not be accepted and
processed without the Online Application Form.
3. Fees and supportive documents required to be submitted as part of the
application.
Licensing or Registration of Food Business Operators (FBOs) is an important activity
under FSSAI; this not only envisages integrating the individual licensing activities of
various divisions of FSSAI under a single Licensing System, at Central or State.
The Registration of the food vendors has started since April 2014 in various cities
across India. The food vendors can go with valid documents to nearby General
Resource Centres of their cities and do the registration.

24. How to Apply for License/Registration
• How to Apply for License/Registration
• For License: FBO’s are required to have a valid personal e-mail ID and Mobile Number
which should be kept active.
• For Registration: FBO’s are required to have a valid personal e-mail ID OR Mobile
Number
• The name of the FBO should be spelt correctly in the application as it appears in the
License.
• On successful submission of application, the system will generate a unique Reference Id
for the application.
• Take a print out of the “Acknowledgment” and “Online Application Form” and attach
the Demand Draft for the fee (if payment mode is Demand Draft) and supported
documents required as part of the application and submit the application to your State
Authority or Regional Office of Food Safety and Standards Authority of India, within 15
days from the date of submission of application online.
• The Fees for Registration Rs 100

25. Step 1 Registration

26. Documents for Registration

27. Documents Req. for State
license

28. Documents Req. for Central license

29. License fees

30. Digital Approach
• Do’s and Don’t’s
1. Need not cover every social media
2. Covering handles instead of logos
3. Social post not just about you

31. Getting your name out
• Review websites
• Food bloggers
• Press plan

32. Awareness
• Giveaways
• Contests
• Word of Mouth
• Stage Events.

33. Conclusion
• Our marketing strategy was successful in capturing the
customers in college.
• Our finance plan also helped us in generating and cutting
down our costs
• The proper research we conducted was helpful in knowing
the market demand and taste & preferences of the customers

34. THANK YOU