The document describes StampU, a loyalty program and mobile app for restaurants. Some key points:
- StampU aims to increase customer loyalty and spending by rewarding customers for repeat visits with discounts and rewards that increase in value over time.
- The app allows customers to view menus, check-ins, and earn "stamps" or deals on their visits that they can redeem. Customer data is collected and used to target appropriate customers with offers.
- The program is presented as having no setup or running costs for restaurants. StampU also provides restaurants with customer data and targeted advertising to bring in new customers.
- To get started, restaurants simply need to contact a StampU representative who will meet with
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StampU
1. “The 80:20 principle says that
80% of your net revenue is driven
by only 20% of your customers”
INDIA’s SIMPLEST DIGITAL
LOYALTY PROGRAM FOR
RESTAURANTS
StampU
www.getstampu.com
2. What are the key objectives of any hospitality business?
• Getting a new customer to try your outlet
• Enticing him to spend the maximum amount possible on that visit effectively
• Making his experience fun through quality service and rewards so that he
becomes your loyal customer
• Enabling him to share his experience easily with his social circle so as to get
more customers
One happy loyal customer is much more valuable to a business than six unhappy new
customers
3. As the owner of a hospitality business, you must have been flooded with several
proposals for mobile applications, websites, discount cards and several other
promotion schemes!
• Restaurant Guides- Zomato/ Zootout/ Burrp
• Discount Cards- Exclusive Delhi/Discountkar.de
• Location based referral services- Times City/ Whoopiee
• Cashback- CrownIT
• Couponing Websites- MyDala/Coupon Dunia
• Food Ordering Websites- FoodPanda/ TastyKhana/ JustEat
• Bulk Deals Selling Websites- GroupOn/ Gourmetitup
• Table Booking Websites and apps- Bookyourtable/ DineOut
• Loyalty Cards and applications- SquareCoins/ Hoppr/ Momark
• Credit Card Tie-Ups and Corporate Tie-Ups- HSBC/ Citibank
• Social Media Management/Customer Engagement programs
• Website Design/Printing & Design
The Restaurant and food services industry in India is worth 75000 Crore Rs today. It is
obvious that the technology and digital advertising services would want to thrive on
this to get a huge share!
Percent companies
charge you for no
significant ROI
increase
4. So where does StampU come in?
Technology is a game changer. Today, with the heavy penetration of smart phones, the customer relies on it for
making crucial decisions! Android based Smart Phones have a 90% dominance in the smart phone market. Hence
we have developed an android application backed by a web based control panel for the client controls. Let us list
some features which tackles several problems. We took a holistic approach to create a single window for our
clients to tackle several problems!
RESTAURANT
PHOTOS
COST FOR 2
CUSTOMIZED IN-
APP FB CHECK IN
ADDRESS AND PHONE
NUMBER OF THE OUTLET
GOOGLE MAPS
AND NAVIGATION
NEAREST METRO
MENU OF THE
OUTLET
INSTANT LIKE BUTTON FOR
OUTLET FB PAGE IN APP
AVERAGE RATING AND
SPECIALITIES
INSTANT FEEDBACK
TO THE MANAGER
YES, WE HAVE ALL THESE AND MORE FEATURES INTEGRATED IN OUR APP!
5. What is the our logic behind targeting the right audience?
• While a lot of companies believe in selling discounts and offers to consumers, we believe it’s a
flawed logic. Most of the times, they sell those discounted products to consumers who are not really
the targeted consumers for the restaurant. They push the sale just for the sake of getting their
margins. And the consumer himself feels out of place after reaching the restaurant.
• We believe its important to know what to sell to whom. One bill doesn’t fit all. Hence, we deploy
algorithms to our collected data of consumers to track their spending pattern and suggest only those
places to them which they would love and cherish the offer.
• There should be a proper pattern of giving discounts and freebies to every consumer in a restaurant
and yes, there is a science behind it. Our loyalty program works in close coordination with your
marketing plan to carve out a sequence of increasing rewards to keep the consumer in the loop.
AN OFFER IS LIKE A COCKTAIL. ITS IMPORTANT TO KNOW
WHAT TO BLEND AND FOR WHOM
6. These features do help the customer decide his next visit, but is
this enough?
The Indian Consumer is price sensitive. But at the same time, he is ready to spend beyond a certain amount if
he becomes eligible for discounts/rewards. In that case, it becomes essential to design a reward program which
takes into account this factor. To actually boost customer engagement, it is equally important for the program to
give the customer instant gratification and at the same time encourage him to come back again to avail bigger
rewards. This way the customer enters a loop with the brand.
A CLEAR WIN-WIN Situation for both the brand and the consumer!
SO WHAT IS THE SOLUTION TO MAXIMIZE THE BENEFIT FROM A REWARD
PROGRAM?1. Set a minimum amount for every reward. Not every consumer deserves to be rewarded.
We clearly specify the minimum amount to be spent on every visit tile.
2. Discounts + Commodity Rewards on every visit. Discounts lure customers who spend a
lot of money so as to get an instant cash back of their amount. And commodity makes
everyone feel special. Commodities such as even a garlic bread given complimentary at
a pizza house can give immense satisfaction to a consumer and encourage him to
come back again
3. Increasing rewards on every visit- Its important to encourage the consumer to repeat
himself again and again. And the only way to do that is by luring him with a big reward at
the end.
4. Innovative Rewards- Every consumer may not be price sensitive. To lure such
7. How does StampU work?
The first page lists all the affiliated outlets
according to several categories for
people
to find the restaurant/café they are
looking for.
After clicking on the café icon, the screen
displays all the several outlets affiliated
with the app with their logos on display.
To proceed forward, one needs to click
on the desired logo icon.
Clicking on the desired café will open up
a
Screen in which their will be numbers
which signify the visit number of the
customer. Adjacent to that will be a deal
which pertains to that visit. A customer
must stamp his visit to avail his deal.
Minimum amount to avail the stamp is
mentioned on every stamp tile.
The step four is the most simple. Just
click on the visit number and the waiter at
the café will pan the camera towards the
in store QR card and the stamp will
appear on the visit number and the visit
will be registered. Just like that, stamp
the deal stamp after opening the deal
page to get the deal.
8. What does our team at StampU provide you?
IMPORTANT DATA
We provide you important data
pertaining to your consumers through
our loyalty program to know more
about your consumers and their
spending pattern.
There is no running fee for the trial
period. Try our program till the time
you become satisfied that StampU
helps your business grow. Don’t trust
our words, try it for yourself.
We provide complete support, through
phone, email and SMS. Contact us
24X7 to change any reward or deal
instantly or know the current status of
the program.
There is absolutely no set up cost.
Although, technologically we are
advanced, our system is so smart that
it does not require heavy IT installation
cost. Its completely free.
Targeted Advertising. Advertising is
effective only when targeted to the right
person at the right time. We know your
consumers in and out. So we market your
products better through email marketing,
referral programs and tele calling to get
more customers for you.
StampU invests in its own marketing
program. So you grow with us! Simple.
10. Yes, I like your idea. How should I proceed?
• Its quick as a breeze to get affiliated to us. Just contact any of our
representatives and they would call you back and set up a meeting with you
to get the papers signed and the deal form filled.
• Just contact us on +91 9871396243 / +91 9910558251 or drop in an email
at jetstartus@gmail.com.
• Leave the rest to us. Sit back, relax!
JetStartUs Pvt. Ltd
A 802 Pan Oasis Sec 70
Noida
Visit us on www.jetstartus.com