LITTI ON THE ROAD
LITTI is a signature food of Bihar, UP, Jharkhand
It is basically an evening & morning snack served
with Chokha made out of mashed
potato, brinjal, tomato and chutney made by
coriander and muster seeds.
It is essentially a thick, baked round ball of flour that
is dipped in ghee(optional).
It can be plain or have various kinds of fillings
i.e., stuffed with onions, peas and sattu.
BUSINESS IDEA & MOTIVE
There is very rich street food culture across country and
there is an enormous scope to tap the potential business of
Our basic motive is to introduce LITTI to other parts of
country which is a traditional food in states like
UP, Bihar, Jharkhand and MP.
Initial idea is to start a kiosk and offer two varieties of
recipes to customers along with two types of chutneys.
We wanted to offer street food at street prices and don't
want to burden customers by initially opening a restaurant.
In India, majority of people irrespective of their earnings
and culture are accustomed to street food.
People purchase street food for a number of reasons
Also For Nostalgia
Tasty Food in a Sociable Setting
To Experience Ethnic Food
Asset of this proposal is demand for street food snack
items in our country is always high.
People across the country are very much habituated to
conventional snacks like pani puri, vada pav etc.
We wanted to introduce a new variety of snack to
customers that share a good combination of different
tastes and make them enjoy a new and unique
Our aim is to attract customers from Upper Middle
Class Section and Middle Class Section.
In particular our targeted customer base is IT
professionals, College Graduates and other
professionals migrated to other parts of country.
Below are the general expectations of customers from
Upper Middle Class Section
Middle Class Section
FAVOURABLE ASPECTS FOR SUCCESS
Young professionals and students can’t find time in
preparing breakfast and snacks in their busy schedule.
This products serve the purpose of breakfast and
snacks for our targeted customers in metro cities.
We would like to offer products in the same price
range of other conventional snacks.
Our focus in also on the customers who prefer home
delivery within our radius to minimize delivery charges.
BUSINESS SCOPE & PENETRATION
Below aspects determine objective of current topic :
What different are we offering to customers ?
>> New snacking experience that gives ethnic taste at
How do we introduce new products to customers ?
>> We would like to mix regional flavour to our existing
>> Also introduce signatory snacks of other parts of country.
What is the right time to launch new products ?
>> We would like to closely observe the pattern and
response of customers towards our products.
>> Timing of new launches will be determined at the time
when product sales are increasing gradually.
>> Launch of new products will be done only when our
customers get better idea on quality of our existing
We will market our product in areas where our targeted
customer base is high like:
Vicinity of universities and colleges
Public places like Railways Stations, Bus Stations
End Customer always advertises a product and our
initial motto is to deliver quality product to customers.
Maintaining good relations with parties who are in
constant touch with our business.
Initially concentrating on increasing flow of customers
and response before expanding business to other
Quoting of competitive prices.