Groceryhome.pk is an online grocery store that aims to provide consumers with convenient access to grocery products at lower prices than traditional stores. It allows customers to order products via the website and have them delivered. This saves customers time from visiting crowded markets and standing in long queues. The business plans to develop direct relationships with farmers and producers to offer high quality products at prices below the market. It also plans to offer discounts on bundle deals and refunds for defective products. Revenue will initially allow for a 10% profit but the goal is 20-25% profit once the business is established after 2 years. The conclusion states that customers will be satisfied with the convenience and prices offered by Groceryhome.pk.

1. Groceryhome.pk
Business Plan
Name: M Abdullah Ur Rehman (39619)
Nasir Hussain (39654)
Gerald Estarda (
Sadaqat Ali (39646)
Nina Saeed (

2. LOGO

3. Attributes
 Groceryhome.pk is a mode of purchasing products by
ordering them via the Internet-based stores, which
provides consumers with an easy access to products and
price information, and facilitates product comparison.
 Groceryhome.pk provide experiences including
information search, web site browsing/navigation,
ordering, payment, customer service interactions,
delivery, post purchase problem resolution, and
satisfaction with every purchase.

4. Business Idea:
 Due to inflation/increase in prices people shift to the super markets to buy
Consumer goods in reasonable prices but it is time consumable Process, Stuck
in the Crowded market, they have to stand in the Queue to pay bills.
 All other channel charge high prices of basic necessity products such as,
Wheat Flour, Rice, etc.
 People have to give some time from their life to buy Products from Super
Store.
 That’s why we launch the Online Super Store groceryhome.pk Business.

5. Proposed Solution
 Firstly, we solve the high price of basic necessity Products Such as, Wheat
Flour, Rice, etc. by Providing on low price then a market.
 We provide the platform for the people who do not want to waste their
valuable time in Super Markets, we provide all products at their home
whenever they needed they can order it from our website.
 We provide Original Quality product from Farmers to the customers in low
prices.
 The strategy is to build an impressive shopping website that not only takes
the order but also deliver the goods to the doorstep for housewife’s, working
women and everybody who want to avoid the rush of shopping mall, traffic
and regular going for the retail shops for their grocery needs.

6. Unique Selling Points
 We provide less prices with High Quality Product because we develop a
relationship with direct farmers and producers.
 We Provide below price then market price of Wheat Flour and Rice.
 We provide discount on customize deals made by the consumers.
 We also refund the Product if the buyer found the product default or not good
quality as stated we refund on the spot.

7. Customer Channel
 Official Website
 Social Media Network
 Mail out
 Application (In Future)

8. Cost and Revenue:
 In the 1st year only 10% profit we make, in future we will intend to gain at
least 20 to 25% profit.
 We reserve 200,000 Rs for the upfront money as it is online superstore we
don’t need more.
 On the Yearly basis for the breakeven cost analysis we will cover in 2nd year
with the profit ratio of 20%.

9. Conclusion
 In Short, We launch the Groceryhome.pk which provides consumers with an
easy access to products and price information, and product price comparison.
 Lastly, the consumers will be more satisfied with groceryhome.pk in future.
This leads to consumers‟ increased level of familiarity with the online grocery
stores and therefore increased positive perceptions and favorable attitudes
and purchase behavior towards online grocery.