Style Park Hair Salon aims to open a full-service beauty salon in Bagalore, India to provide services like hair styling, facials, and makeup. The business plans to focus on customer satisfaction through quality products and a comfortable atmosphere. It expects to earn between Rs. 25,300 to Rs. 46,000 per day by serving approximately 46 customers with prices ranging from Rs. 550 to Rs. 1,000 per customer. The business will be led by a team of owners, CEO, and managers and aims to expand to multiple locations nationwide within 5 years.

1. BUSINESS PLAN
FOR
STYLE PARK HAIR SALOON

2. BUSINESS OVERVIEW:
• Style Park Hair Salon is a full-service beauty salon dedicated to all age
grouped men and women.
• Opening a hair salon in the city of Bagalore
• It consistently provide high customer satisfaction .
• By rendering excellent service, quality products, and furnishing an enjoyable
atmosphere at an acceptable price/value relationship.
• Also maintain a friendly, fair, and creative work environment, which
respects diversity, ideas, and hard work.
Our Mission: To supply services and products that enhance our client’s “physical
appearance and mental relaxation”.
Our Motto : “The Trend Begins Here!”

3. Facilities provided :
• Bridal makeup
• Hair style & cutting
• Hair spa & conditioning
• Hair smoothening & rebounding
• Highlight & colouring
• Skin treatment
• Skin whitening & glowing facials
• Premium & deluxe pre bridal packages

4. Objectives:
Ensure a friendly , comfortable atmosphere
Retain customer satisfaction
To provide different types of innovative products as per
customer’s tastes and preferences
Provide different hair styles according to the customer
preference.

5. Market strategy:
• Satisfied clients are our best marketing tool.
• No major advertising campaigns are anticipated.
• Our research has shown the word of mouth is the best
advertising for this type of business.
• We , will, however , run specials throughout the week.
• We will also offer discounts to the new clients.

6. Target market :
•Middle class, students, professionals and youngsters
who like different style in there hair.
•Children and youngsters who like modern styles.
 Advertisement :
A dynamic website with online sales capability
Medias
Placing monthly ads in neighborhood publications

7. Financial plan:
• Our goal is to be a profitable business beginning in the
first month.
• We will start our business with Rs 6,00,000 in the first
fiscal year rising to more than Rs 10,00,000 in the
coming years.
• Our hair salon shop will maintain a healthy 50% gross
margin,which combined with reasonable operating expenses,
will provide enough cash to finance further growth

8. CEO : Shilpa R.Menon
Marketing executive- :Bharatbhooshan
Advertising & public relations- : Rodixon
Investors- :Sree lakshmi
: Chithra
: smidhun
Share holders : : Monica
:Sherona
: Sona
Our team members:

9. products and Services
Hair Salon will be providing both services and products to better meet our
customers’ needs.
Services
Hair Salon is considered an upscale, full-service beauty salon. We offer a
wide range of services that include:
Hair:
cuts; relaxers; perms; colours; shampoo; conditioning; curling;
reconstructing; weaving; and waving.
Nails:
manicures; pedicures; polish; sculptured nails.
Skin Care:
European facials; body waxing; massages.

10. Products
• It will, upon commencement of operations, sell a wide range of
beauty products.
• We will be providing quality hair, nail, and skin care products.
• It has an exclusive contract with Joico to sell their top quality
products..
• The products will include shampoos, conditioners, mousse, hair
spray, nail polish, nail files, skin conditioners, and cleansers, facial
masks, and other such beauty products.
• What will set a Hair Salon apart from the competition is our
commitment to providing all of these products and services in one
convenient location.

11. Product and services
• Cleansing
• Facial
• Special treatment
• Bleach
• Hair treatment
• Makeup
• Mehandi
• Nail art

12. Expected market:
• Women and men
• Approximately 46 customers in a day
• Earn around Rs 550-1000 from these 46 customers
• Maximum earning per day is
• 1000*46= Rs 46000
• Minimum earning per day
• 550*46=25300
• Therefore ,earns around Rs 25300 to Rs 46000.

13. SWOT Analysis
Strengths :
Reasonable prices, wide variety of hair cuts and a lot of home made treats
Ensure quality services
Focusing on customer teats and preferences
Friendly environment
Threats :
Government rules and regulations
Customer’s changing tastes
When the economy takes a down turn, people change their
spending priorities

14. Weakness :
Existing competitors
Limited range of coffee
Difficult to maintain
Start-up costs
Opportunities :
Job opportunity for many unemployed
New tools for hair cutting and various methodologies are introduce
in market

15. Key to success :
 A unique quality store
 A relaxing upscale interior
On going aggressive marketing
Highly trained and friendly staff
Multiple revenue streams including gift items, gift baskets, offer discount
coupons, frequency cards an addition to coffee, pastry, chocolates, juice
and soft drinks.
 The interior design of the building will focus on projecting a relaxed
atmosphere
It will have 3525 square feet of space designed for flexibility
A PA system will be installed so that the music and entertainment can be
heard throughout

16. Pricing strategies:
• The brand-name hair products will range in cost from $5.00 - $50.00.
• These costs will not vary form other competitors as there is a standard
price that salons may charge for these products.
• Our mark-up will be approximately 60% above cost for a retail price
range of $24.00 - $80.00.
• This is standard pricing in comparison to the competition.
• Our services will average $50.00, with a range of $15.00 for a hair
trim to $175.00 for a complete beauty package (hair, massage, facial,
manicure, and pedicure).
• These prices are lower than our competitors’ pricing.

17. Competitive Summary
• Our ComyHair Salon wants to set itself apart from other beauty salons that
may offer only one or two types of service.
• Having come from such a salon, we realized from talking to clients, that
they desire all of the services that we are proposing, but we remain
frustrated because they must get their hair done at one place, and nails at
another.
• Although the focus of our Hair Salon is hair services, we do plan to offer
our clients the convenience of all these services in one location.
• There are a number of salons like ours, but they are mainly in the very
high income parts of Brandon and surrounding areas.
• We do not intend to compete with these so called “day spas”. We wish to
offer a middle ground for those clients who can’t quite afford those high-end
luxury salons.
• Our business atmosphere will be a relaxing one where clients can kick back
and be pampered. Coffee and soft drinks will be offered to clients as they
enter for service. Televisions will be located in the waiting and hair-drying
areas.

18. Advertising
• Our advertising strategy is a simple one: satisfied clients are our
best marketing tool.
• When a client leaves our business with a new look, he or she is
broadcasting our name and quality to the public.
• Most of our clients will be referrals form existing clients.
• No major advertising campaigns are planned.
• Our research has shown that word of mouth is the best advertising
for this type of business.
• We will, however, run specials throughout the week.
• We will also offer discounts to the new clients who have been
referred.
• There are plans for a lottery that will offer a free trip to Cancun.

19. Future products and services
Within the next three to five years we expect to branch out
Hair salon in different places in all over the country. And
offer home made cutting and other services to customers.

20. LOGO and TAGLINE
Creating Beautiful Hair,
one Head at a time

21. THANK YOU