Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago. She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0. Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/

1. Brought
to
you
by:
Social Marketing
& Social Commerce 2.0
Chicago, IL
August, 2014

2. The
Internet,
and
social
media
in
par3cular,
have
RADICALLY
CHANGED
the
way
people
consume
informa3on
and
the
way
businesses
PROMOTE
THEMSELVES.

3.
Consider:
WHERE
do
your
current
and
future
customers
FIND
WHAT
THEY
NEED?

5. The
rules
of
marke3ng
HAVE
CHANGED.

11. What
does
it
take?
Listening

12. The
Key
is
to
build
ENGAGEMENT
#notaonewaystreet

13. Facebook
A
different
point
of
view

15. What
does
it
take?
CONNECTING
#hashtags,
RT,
Like,
Favorite,
Reply

16. Building
brand
awareness
and
customer
rela3onships
SOCIAL:

23. Facebook
now
has
more
than
1.2
Billion
ACTIVE
users

24. Facebook:
StaSsScs
• More
than
50%
of
ac3ve
users
log
in
EACH
DAY
• Average
age
of
users
is
38
and
200
friends
• People
spend
over
700
BILLION
MINUTES
per
month
on
Facebook
• 250
MILLION
PHOTOS
are
shared
each
day
• 2.7
BILLION
POSTS
are
“liked”
or
commented
on
each
day
• 1
MILLION
BUSINESS
PAGE
“LIKES”
are
happening
each
day
–
and
that
is
shared
with
all
of
their
friends
Source: Facebook

25. Do
Facebook
(and
any
network)
-­‐
WELL
• PROFESSIONALLY
designed
page
• You
MUST
have
a
PLAN.
ThoughLul
content
strategy
that
incorporates
the
personal
touch,
sales
and
marke3ng,
and
outreach
• LISTEN
AND
RESPOND,
s3mulate
conversa3on
• Be
a
RESOURCE
to
people
• Photos
and
videos
get
60%
more
liN
• Tag
/
links,
Hashtags
• WOW
your
fans!

26. Twi_er

27. LinkedIn

28. Foursquare
/
Swarm

29. Pinterest

30. Google+
(G+)

31. YouTube:
2nd
largest
search
engine
(Professionally
designed
page)

32. Brands
will
be
here…
whether
they
like
it
or
not.

33. 70%
of
people
trust
online
reviews
by
strangers

34. 90%
of
people
trust
online
reviews
by
people
they
know

35. The
key
is
REPUTATION
MANAGEMENT…
And
you
need
it
now
more
than
EVER!

37. Gehng
Found
SEARCH:

38. 97%
of
consumers
search
for
local
businesses
online

39. How
you
rank
in
SEARCH
is
criScal
• 90%
of
searchers
stop
on
PAGE
1
• 75%
stop
aNer
5
lisSngs

41.
Consider:
HOW
can
you
leverage
this
power
FOR
YOUR
ADVERTISERS?

42. shannon@dreamlocal.com
www.dreamlocal.com
www.facebook.com/dreamlocal
@dreamlocal,
@shannonkin
207-­‐593-­‐7665
for
aXending!
THANK
YOU