Social media matters • Social
media represents a fundamental shift in the way we communicate and make decisions • It’s bigger than you think • Facebook is the fourth largest site in the world • The fastest growing segment on Facebook 35+ • Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama • And it’s growing fast • Years to Reach 50 millions Users: • Radio: 38 years, TV: 13 years, Internet: 4 years, iPod: 3 years • Facebook added 100 million users in less than 9 months • Twitter is growing its audience at 2,614%
Social media matters for events
• Events are inherently social • Events are inherently viral • With the right tools, event-holders can reach the right audience • More quickly • More effectively
Why we built SM tools
into Eventbrite • Our savviest users were doing interesting things with these tools • We noticed a lot of trafﬁc was coming from Social Media sites. Why? • We realized these were important, new promotional methods that needed to be shared with all our customers.
Social Media: What we did
• Made it much easier for people to do things they already wanted to do. • Demystiﬁed the use of social media for event promotion. • Created tools everyone could use to drive event success.
Facebook: What • Took advantage
of Facebook Connect – for seamless integration. • Facilitated event publishing to Facebook. • Made event attendee registration a news feed item.
Facebook: Why • Publishing your
event to Facebook lets you take advantage of your existing networks. • People you are already connected to may be attendees or can help you promote your event to their networks. • Events “come to life” on Facebook.
Facebook: How • Publish a
doppelganger of your event on Facebook. • Invite people you hope will come. • Invite people who hope will extend visibility to their connections. • Create a “nexus” where all sorts of content related to your event can be aggregated and shared.
Twitter: Why • It really
works. • The Twitter follow is an awesome proxy for the invitation. • No social boundaries. • Leverages human behavior.
Twitter: How • Create a
Twitter page for your event. • Follow unashamedly. • Create a unique hashtag. • Participate in relevant discussion. • Foster virality • Ask for the sale.
Common Themes • You have
to socially “activate” your event. • Expanding the effect of your event beyond the day/time/place to touch many more people than could ever attend. • Enriching the experience for the people who do attend. • Content is king.