Businesses are becoming more agile through the convergence of social media, mobility, analytics and cloud computing technologies known as SMAC. By 2020, it is predicted that 31 billion devices and 4 billion people will be connected to the internet. Leading retailers are spending 20-25% of their advertising budgets on social media and the social commerce market is forecast to reach $30 billion by 2015. The mobility of technologies allows financial transactions to be cut by 80% and nearly 90% of banks use social media for customer engagement. Trillions in IT budgets are moving to software as a service and cloud platforms.

1. SMAC
S : Social Media
M : Mobile
A : Analytics
C : Cloud

2.  31 billion devices & 4 billion people / connected to the internet by 2020
 The social commerce market is forecast to reach USD 30 billion by
2015
 Leading global retailers are spending between 20-25 percent of their
advertising budget on social media channels
 Mobile technologies can be used to cut the cost of a financial
transaction by up to 80 percent
 Nearly 90 percent of top global banks use social networking to achieve
customer engagement
 $3.7 Trillion IT Budget moving to SaaS & Cloud
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Some Facts

3. Social Media + Mobility + Analytics + Cloud
collectively refers as a SMAC
NEW AGE TECHNOLOGY
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Responsible for Maintaining It
Impacted by Its Failures
Empowered to Change It
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4. Businesses are becoming more and more agile, and technologies such
as social media, mobility, analytics and cloud computing are coming
together to unleash unlimited opportunities for everyone involved. This
convergence – also known as SMAC – will be the leading disruptor to
the business-technology ecosystem over the next few years.
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About SMAC

5. One Word ……. Agility
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6. Social Media
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A social media strategy has become a must for all enterprises, be it
banks, retailers or the government. With over one billion individuals
logged on to various social networks, people are now using social
media for advice on what products to buy, where to shop and even
regarding what firms they want to work with. While most enterprises
use social media for their customer service function only, many firms
have now started using social media in tandem with their sales and
marketing functions. This in turn enables firms to use data generated
by the customers effectively to service their larger pools of
customers.
 Over 1 billion social
media subscribers
globally
 Already disrupting
traditional models of
marketing and selling
 Facebook, Twitter
and Linkedin among
the most popular
social media firms

7. Mobility
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Mobile devices have changed the way people access digital content.
Smartphones and tablets have brought rich, digital content to the
fingertips of consumers. Mobile banking has emerged as one of the
most innovative products in the financial services industry. Shoppers
are increasingly using their mobile devices for everything from
browsing to comparing to buying products. Governments are also
reaching out to their citizens, using mobile devices as an efficient
channel. Enterprises must also jump on to the mobility bandwagon,
and ensure that their applications are mobile ready.
 Industry is shifting
from the PC/laptop to
mobile devices
 4.5 billion mobile
subscribers globally;
nearly 900 million in
India alone
 The spread of
affordable 3G and 4G
networks driving the
growth of mobile apps

8. Analytics
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Every year, companies and individuals generate billions of gigabytes
of data. Data, which properly analyzed and used in time, can emerge
as an unbeatable competitive advantage. Enterprises need to
recognize the prospect analytics represents and should adapt their
IT strategy to capture such opportunities’. Analytics can help retailers
predict buying decisions of shoppers; it can help banks weed out
fraudulent transactions; while governments can use analytics to
provide services directly to their citizens. Predictive analytics has
also been adopted across industries in various scenario building
activities.
 Every year,
companies and
individuals generate
billions of gigabytes of
data
 Companies which
analyze and glean
insights from this data
can emerge as leaders
 Holds tremendous
potential across
industries like financial
services, retail and
pharma

9. Cloud
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The undeniable power of cloud computing to foster innovations and
improve productivity is now accepted by both IT vendors and their
customers. While the financial services and government sectors are
mostly moving to a private cloud model due to information security
concerns, other industries like healthcare and retail have adopted
public cloud. Moreover, their existing infrastructure has helped
telecom players to emerge as providers of cloud computing, leading
to erosion in boundaries between IT and telecom vendors.
 Has the potential to
foster innovations and
improve productivity
across industries
 Everything from
enterprise applications
to our music is now
using the cloud
Can emerge as a tool
for making computing
more affordable in the
developing world

10. Enterprise of the future
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Pre-digital era Digital era Post-digital era
Organization
structure
Highly centralized Semi-decentralized Highly decentralized
Decision
making
process
Management driven Management driven, with
customer input
In collaboration with the
customer
Customers Lack information More informed Highly informed
Role of
technology
Support function Strategic function Business enabler
Disruptive
technologies
PC’s Internet, mobility, social
media
Artificial intelligence,
Robotics, Augmented reality,
cloud computing, BYOD

11. What We Do ?
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- Consulting
- End to End Services & Solutions
- Gamification
- Root Cause Analysis
We SMACed your Systems using with the
best Tools and Technology

12. Why with us ?
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 10+ years old company
 Promoted by serial technopreneurs
 Worked with leading e-retail , e-commerce and e-Learning business
in the past 10+ years
 We provide End to End Enterprise Services and Solutions
 Expertise in Social Media, Mobility , Bigdata and Cloud
 360 Digital Marketing and Analytics Services
 Expert Data scientist in core team

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For Free SMAC Diagnostic

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P : 91 - 120 - 4287898. 120 – 2490067
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info@marksmantech.com
91-9810387898
@marksmantech

15. References
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 KPMG in india – Report
(The SMAC code Embracing new technologies for future business )
 The Modern Corporation: Origins, Evolution, Attributes; Oliver E. Williamson, Journal of Economic Literature, Vol. 19,
No. 4 (Dec., 1981), pp. 1537-1568
 The Man Who Invented Management, BusinessWeek, November 27, 2005
 KPMG in India analysis
 The SMAC Inflection: Technology’s Long Promise Made Real By Jay Jakosky
 "A "Post Digital" World, Really?", Google Insights, http://www.google.com/think/articles/a-post-digital-world-really.html,
accessed August 19, 2013
 Digital Era Governance: IT Corporations, the State, and e-Government, Patrick Dunleavy, Helen Margetts, Simon
Bastow, Jane Tinkler