Learn about our favorite tools for social media success. These include Hootsuite, Klout and SocialBro.

1. xcxcxzcx
Rare Communications
Social Media Summer School
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

2. Live Tweeting!
Ask your Social Media Questions to:
@rareresults or #SMSummerSchool
slideshare.net/rareresults

3. Today’s session will cover:
• Hootsuite
• Klout
• SocialBro
• Demos
• Questions
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
#SMSummerSchool @rareresults @WurstCalgary @AcceleratorYYC

4. Hootsuite
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

5. What is Hootsuite?
Hootsuite is a social media management tool intended to make your
life easier.
• Listen & Engage
• Schedule Content
• Analytics

6. Listen & Engage
In order to generate leads and build community it’s important to
listen to conversations and engage with them.
• Create search and geo coded search streams.
• Monitor competitors, partners and friends with lists.
• Engage with users on any network within Hootsuite
and be able to identify their influence.

7. Schedule Content
Save time and achieve optimal impact with Hootsuite’s scheduling
features
• Schedule one or up to 350 messages at a time.
• Achieve optimal impact by using the ‘auto schedule’
feature.
• Have content ideas generated for you with the new
‘Suggested’ feature.

8. Analytics
Measure your social media growth, click throughs and campaigns
with Analytics
• Easily showcase network growth and engagement.
• Determine how many users clicked certain posts.
• Optimize your social media presence.

9. Klout
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

10. What is Klout?
Klout measures influence across the social web.
• Identify influencers in specific industries.
• Determine your own social influence.
• Learn about your network or following.

11. Identify Influencers
Influencers help you share content and learn about industry trends
• Connect, retweet/tweet at, comment and question high
influencers.
• Engaging with influencers will increase your Klout
score.

12. Determine Your Social Influence
Measure your social media efforts over time
• Increasing your Klout score will gain you respect in your
industry.
• Content quality plays a key role in determining your
score.

13. Learn About Your Network
Know how many influencers follow you and when they’re online
• Increase the amount of influencers who follow you.
• When your network is online will depend on the social
network.

14. SocialBro
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

15. What is SocialBro?
SocialBro is a tool that helps you to both manage and analyze your
Twitter community
• Learn about your relationship with followers.
• Determine the most opportune time to tweet.
• Real time analytics.

16. Your Relationship With Followers
If you have a ton of followers, chances are it’s tough to keep them
all straight.
• Segment your followers based on several categories: a)
people you are following who aren’t following you back b)
people who follow you who you don’t follow back c)
inactive followers and inactive friends d) famous friends
and followers e) influential friends and followers f) very
active friends and followers.

17. Most Opportune Time To Tweet
You want the most people possible to read your tweets, but it’s
tough to know when people are using Twitter
• Provides a chart that will help you break your followers
activity down by hour, day of the week, potential
exposure by hour and potential exposure by day of week.
• Determine when you can best “reach” your followers.

18. Real Time Analytics
Allows you to see how many people are active at any given moment.
• Great for in the moment tweeting.
• Always stay on top of your networks activity.

19. Demos
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

20. Next Week:
Analyzing & Optimizing Your
Social Media Efforts
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

21. Questions?
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary