Social Media Presentation


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This ppt. was created using the Social Media Bible by Lon Safko as text. For a course entitled Social Media Marketing at UC Riverside Extension center. Instructor and Social Marketing Coach Cheryl Lawson aka @partyaficionado

Document updated 10/13/2013

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  • Social Media Presentation

    1. #UCREXT Cheryl Lawson
    2. • • • • • • • What is Social Media Say hello to Networking Everyone is a Publisher A Picture is Worth a Thousand Words RSS Mobile Strategy Strategy: Five step Strategy
    3. Word of Mouth at the Speed of Light
    5. • A social network, trusted network, virtual community, e-community, or online community is a group of people who interact through online networks, blogs, comments, sharing, checking in, reviews, and who use text, audio, photographs, and video for social, professional, and educational purposes. • The social network’s goal is to build trust in a given.
    6. • Facebook - RenRen • Twitter - Weibo • Linked In - Xing • Foursquare - WeChat • Flickr - Pinterest - Instagram • YouTube - Vine
    7. • • • • 819 million monthly active users who used Facebook mobile products as of June 30, 2013. 699 million daily active users on average in June 2013. Approximately 80% of daily active users are outside the U.S. and Canada. 1.15 billion monthly active users as of June 2013.
    8. • LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories. • Professionals are signing up to join LinkedIn at a rate of more than two new members per second. • There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
    10. An information network • Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. • Simply find the accounts you find most compelling and follow the conversations.
    11. • Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!“ • Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. • Message f you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
    12. • Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fall #fallsale" • Think of hashtags as the theme of your Tweet. • Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
    13. • • • • • • Google alerts Hootsuite Youtube search
    14. Remember you can always hit reply to write back to me directly, and if you feel like sharing the contents of this letter, the tiniest little bite of it is posted up on Owner Magazine right here. And if you really really really REALLY liked this and found it useful, please tweet it out! And thank you! I’m glad you’re here. --Chris...
    15. Google Images
    16. Live-casting
    17. Podcasting Spreaker
    18. Leaders • • • • • • Challenge the status quo Build a culture Curiosity Connect ppl to one another Commit Create a movement!
    19. RSS Really Simple Syndication
    20. A way to feed your web pages, blogs, audio, video, photographs automatically to people who subscribe to your feeds.
    21. Are Small Icons found on nearly all blogs, websites, news sites, sports sites …
    22. The Cloud
    23. VS
    24. • Techniques by which you optimize your web pages, photos, and even videos to maximize search engine rankings. • When people are conducting an online search for the type of product or service you provide, they will use their favorite search engine. Type in one or two words.
    25. • • • • Expense/Conversion (ROI) Internal or External? Analyze Your Demographics Identify Your Demographic Groups – How Many Groups are there and what are they? • Who Are You? – – – – – What is the description for each demographic group What is your style for each What is your persona What is your Frequency What is your call to action
    26. • Blogs • Microblogging (Twitter, Weibo) • Social Networks