Social Media Summer School - Session 4 (take your social media to next level with campaigns)
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Learn about social media campaigns. Why run a social media campaign? How to run a successful social media campaign. Tools to make the job easier.
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Social Media Summer School - Session 4 (take your social media to next level with campaigns)
- 1. xcxcxzcx #SMSummerSchool | @rareresults | @smeducator | @WURSTCalgary Rare Communications Social Media Summer School
- 2. Coupons4Giving is a fundraising tool that connects not-for-profit organizations, including charities and community groups, with local business and supporters. Coupons4Giving helps organizations expand and engage their donor base by offering great deals from local restaurants, retailers and online merchants. Sign up today www.coupons4giving.ca
- 3. • Why Run A Social Media Campaign? • How to Run a Successful Social Media Campaign • Tools to Make the Job Easier Todays session will cover:
- 4. Why Run a Social Media Campaign?
- 5. Brand Building Launching a new brand or re-branding your current organization: logo, website, social media
- 6. Awareness Campaign Causes, New Products & Services
- 7. User Engagement Social Media Followers, Feedback, Contests
- 8. Big Announcements Product launch, new service, new location, new partnerships
- 9. Sales & Fundraisers Convert your audience or members to customers or donors
- 10. How to Run a Successful Social Media Campaign
- 11. What You Need to Get Started?
- 13. Choose Your Most Effective Platforms
- 14. Create an Editorial Calendar Excel spreadsheets & blogs
- 15. Don’t Forget to Measure it .
- 16. Tools to make the job easier
- 17. Social Media Marketing Resources
- 18. Analytics & Monitoring Tools
- 20. Michelle Sklar, Co-Founder & CMO www.coupons4giving.ca michelle@coupons4giving.ca @coupons4giving Facebook.com/coupons4giving
- 21. Next week: How to Listen & How to Talk – How to Make the Most of Positive and Negative Interations
- 22. Questions?
Editor's Notes
- Causes: 91% of global consumers are likely to switch brands to one associated with a good cause (Cause Marketing Forum) 50% of global consumers said they will would be willing to reward companies that give back to society by paying more for their goods and services Celebrity Endorsement: Ellen D promoting Samsung Galaxy 3 @ the Oscars; Oprah’s Teavana/Sbux
- Pepsi Refresh: After 23 years and hundreds of millions of dollars spent on Super Bowl ads, one of the world’s biggest brands broke new ground in 2010 by opting out of the Super Bowl and pouring 1/3 of its annual marketing budget into a cause-driven social marketing campaign called "The Refresh Project." The Refresh Project featured a pledge from Pepsi to hand out more than $20 million in grants to do-good projects in six categories and in what has since been coined “crowd-sourced philanthropy” (the audience voted on who got the grants).
- Lead generation Ad campaigns – Facebook – target audience, cost-per-click, variations A/B SEO - convertions
- Hashtags Lots of visuals Give people something to do – and reward!
- Hashtags – what is trending Lot’s of visuals
- Blog – the best way to get people to read about you is to have the right people write about you
- To maximize your social advertising ROI, be sure to keep an eye on your Google Analytics and which social networks lead to the most conversions. This is essential because your goal will be to ultimately focus your budget on the social networks that bring the best results and save money by not creating more ads on networks that bring you lots of clicks but little conversions. Also be sure to craft your UTM parameters wisely in the URLs you use for your ads as these will help you keep track of which ads had the best results over time.