This webinar provided 10 tips for using social media successfully: 1) focus on your website as the hub; 2) use OASIS planning; 3) tell good stories; 4) view it as a conversation; 5) optimize for mobile; 6) choose the right media; 7) be curious on Twitter; 8) keep it real-life; 9) post at optimal times; and 10) monitor and evaluate. The webinar emphasized being authentic, engaging in conversations, and using social media to collaborate and build communities rather than just promote an organization.

1. How to fight the credit crunch or do
more with less
Social Media
10 tips for success
Miles Maier Twitter @LasaICT
Paul Webster Twitter @WatfordGap

2. Webinar Presenters
Miles Maier – Lasa
Paul Webster – Lasa
www.londoncouncils.gov.uk/grants
London Councils is committed to fighting for more resources for London and getting the best possible deal for London's 33 councils. London
Councils has a website about its grants service. To read about our grants funding and the work of some of the 300 groups we support
Supported by:

3. About Lasa
• 30 years of trusted advice
• Knowledgebase, Suppliers Directory,
Connecting Care, advicelocal
• www.lasa.org.uk/
• Welfare Rights
• www.rightsnet.org.uk

4. Webinar Tips
• Ask questions
Post questions via chat or raise your virtual hand
• Interact
Respond to polls during webinar
• Focus
Avoid multitasking. You may just miss the best part of
the presentation
• Webinar PowerPoint & Recording
PowerPoint and recording links will be shared after the
webinar

5. Social media is online media that starts
conversations, encourages people to pass it on
to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com

6. Or...
Is this your social media?

7. Either way,
this session
will offer
some hints &
tips….
... are you using all the tools?

8. ....if Facebook
were a country, it
would be the third
most populated in
the world, ahead
of the United
States.
Only China & India are more populated

9. • From population of 63.3million, there are 54.8million Internet users
• 96% of internet users aged 18-34 are on one of more social networks
• Use of social networks is 64% of all the time spent on the internet in UK
• Average time spent online per person everyday is 4hr 6mins (1 hr 34m from
mobile)
• The main networks - showing active users as % of connected population
• Facebook – 31.5 million users, 26% are aged 25-34 (Comscore – Dec 2013)
• Twitter – 15 million users, 40% just read & don't post (Twitter – Sept 2013)
• Linkedin – 10 million users (Linkedin – Mar 2013)
• Google+ – 3.9 million active users (12.6 mill reg'd) (Weare.social – Dec 2013)
• YouTube – is the second most popular search engine

10. You’re Famous!
Whatever social media activity you have started,
there will be others talking about you.
Don't ignore - Be Aware

11. 10 areas of
social media to
consider

12. 1. Get the Hub right

13. • Use social media to drive traffic to your ‘hub’
or website
• Social media channels are spokes
• Use video/audio for impact
• Interactive and dynamic web is changing the
way society interacts with supporters,
customers and friends... so very important
for a charity too
1. Get the Hub right

14. 1. Get the Hub right
Colalife website
does a good job
of pulling
together its
social media
channels
www.colalife.org/

15. 2. OASIS

16. • Objectives – have clear goals and messages
• Audience – research your audience, who/where are they?
• Story – tell your story
• Implement – pick the right tool to reach your audience
• Sustain – engage and sustain conversations. Make sure
to check your ‘metrics’ to know what success looks like
• c/o www.idealware.org
• Don't neglect your 'offline' and use 'hooks' to content
• Encourage people to return with new links and content
• Engage with people on line, be receptive, respond, react
2. OASIS - Planning

17. O-A-S-I-S:
Much planning
and design has
gone into making
this site clear,
accessible and
easy to use for its
target audience
www.healthwatchtorbay.org.uk/

18. (http://www.slideshare.net/Paulbromford)
3. Tell
a good
story

19. 3. Tell a good story
1. Once upon a time... Starts the story to introduce the person.
2. And every day... Sets out life before the challenge or incident.
3. Until one day... Action of the story with the challenge & goal.
4. And because of this... Any barriers or obstacles they face.
5. Until finally... This ends the story with the resolution.
•Don't always re-tell an old story, but something real & current.
•Use language familiar to the audience and don't forget Your
Organisation already IS a story
•Use your website … a blog … Facebook … YouTube etc.
(From www.networkforgood/npo)

20. Chef Jamie Oliver supported campaign to get
better school meals and link to the “Mary's
Meals” JustGiving campaign raising funds for
school food in Africa. Then ...
3. Tell a good story
Started by 9 year old Martha Payne in
April 2012 as a school writing project to
document lunchtime meals
Seen by social media users … but as not
all reviews of the food were good, the
local council tried to close it down… which
generated MORE interest!
http://neverseconds.blogspot.co.uk/

21. • A target of £7,000, now (Nov 2014) at £143,341 for Mary's Meals
• A book of the story has been published to raise more funds
• A local council changed it's social media policy
• The blog has over
10,000,000 hits
• But, the important
part...
• Children who would
have been hungry in
African schools are
now being fed!
3. Tell a good story

22. 4. It's a conversation

23. • Build relationships through conversations
• Be prepared to connect people to others, not take all the
limelight ... one day people will connect back to you!
• When your organisation is mentioned - acknowledge and
engage - you never know where it may lead!
• Share generously and give more than you expect back
• We all have a small piece of the jigsaw - between us we
can build the full picture
4. It's a conversation

24. 4. It's a conversation
Example of how a
Twitter conversation
led to a workshop with
a local CVS...

25. 5. Think Mobile
Everything in this 1991 advert
(and more) now in single
smartphone.
And for less money.
Affordable Tablet PCs
< £80 (e.g. Hudl)

27. • We spend 3.26hrs/day on smartphone, checking it 221
times... calls are only 5th most popular activity!
• First thing in the morning, last thing at night - make your
organisation's news & stories seen
• Of web users: 98% never more than 3 metres from phone,
31% check Facebook first in bed
• 12.5% of web users don't own a desktop/laptop and mobile
will overtake desktop for web access.
• Tip - Does your website work on a smartphone? Responsive
design that adapts to device being used.
5. Think Mobile

28. 5. Think Mobile
Make a mobile / on-line annual report like www.charitywater.org/

29. Finding the right tool for the task
http://nptechuk.wordpress.com/sms-links/
From Flickr – Claire Sutton and justinbaeder
6. Media Suitability

30. 6. Media Suitability
• Make it Personable
• Press releases are dull (OK at Start & End of project)
• Use Mixed Media and combinations by audience
• Audio - Soundcloud / Mixlr
• Photos - Instagram / Flickr
• Video - Youtube / Vine
• Some people may be more comfortable speaking than
being filmed. Can be just as powerful.
• Have a website – even just a Wordpress, Squarespace or
Weebly site to Tell your Stories

31. 6. Media Suitability

32. 7. Be curious on Twitter

33. • Be a detective - look at who other people follow + their networks
• Be bold – add to conversations in a positive way
• Be visual - share relevant pictures
• Connect and share - give more than you ask, get more than you expect
• Have an attention grabbing biog & profile and promote it
• on Twitter - it's your shop window
• on-line (website) & off-line (e-mail sig & newsletter)
• Lists are your friends – curate lists of people, causes, keywords
• Hashtags are your noise filters - use around topics
7. Be curious on Twitter

34. 7. Be curious on Twitter
https://twitter.com/alzheimerssoc
Promote your
cause in the
header image

35. 8. Keep it real-life
(http://www.slideshare.net/Paulbromford)

36. • Don't put anything on social media you'd not want to your mother
to read! Personal / Professional accounts
• Naturally embedded for the whole organisation to use
• Trust Volunteers and Staff to be active on social media
• Empower Managers to share conversations with peers and
lead the organisation's use of technology
• Give Boards & Trustees Confidence the organisations is being
well represented on-line
• Like a face to face meeting, you are representing your
organisation ... but on-line
• Authenticity wins. Don't wear a mask ... be yourself
• Be A Human! Say Thank You!
8. Keep it real-life

37. TNT Social Media Guidelines - Just 2 Pages
http://www.tnt.com/content/dam/corporate/pdfs/Archive/Presentations/2014/tnt_social_media_employee-guidelines_2014en.pdf
8. Keep it real-life

38. 9. Choose the right time
http://flickr.com/photos/61718807@N07/7676798058

39. • Highest engagement on Facebook in the UK is on Fridays and
on Twitter in the late evenings.
• Have a Daily -> Weekly -> Monthly posting schedule
• If busy, have a plan to maximise your time
• Browse & Reply to followers (35%)
• Monitor Lists, Hashtags & Groups (25%)
• Post your pre-written updates & links (15%)
• Check Analytics & take away actions to tweak (10%)
• Schedule Posts to links or with news (5%)
• It's 24/7. Don't 'walk away' from being social - respond to
immediate alerts and replies to scheduled content or if your
organisation is mentioned
9. Choose the right time

40. 9. Choose the right time
…and use your precious time on the right channels

41. 10. Monitor & Evaluate

42. • Building relationships matters more than number
• Free tools - some Twitter, some aggregate sites
• Sparkwi.se, Tospy, SocialBro, Social Mention
• Twitter Analytics - https://analytics.twitter.com
• Twitter ratings in Hootsuite - http://grader.hootsuite.com
• Facebook - https://www.facebook.com/FacebookInsights
• Websites – use Google Analytics for stats
• Be flexible if a strategy isn't working - adapt it.
10. Monitor & Evaluate

43. 10. Monitor & Evaluate
…a work in progress!

44. Summary - Get these right...
• Don't hide from social media - others aren't
• Don't look at social media as 'something different', you can still
tell the same stories, but through a better medium
• Clearly see how social media can help whole organisation
• Be visible on line with an accurate profile
• Open and sharing - collaborative with others
• Be social, be human - it's social media not selling media
• Trust staff to speak positively about your cause & aims
• Always respond, Always say thank you

45. ...on the road to
social media success

46. Lasa ICT Knowledgebase – 400 articles on using technology
• www.ictknowledgebase.org.uk
AbilityNet – making technology accessible for all
• www.abilitynet.org.uk
Technology Trust – donated hardware and software
• www.tt-exchange.org
Community How To – doing more with digital
• www.communityhowto.com
KnowHow NonProfit – crowd-sourced tips and tricks
• http://knowhownonprofit.org
Media Trust: All Our Stories – tell your story better
• http://resources.mediatrust.org/allourstories/
Our top resources for non
profit technology

47. Social media for health & social care
• Connecting Care – tech resources for health and social care
• www.connectingcare.org.uk
• WeNurses – social media for health-care professionals
• http://wecommunities.org/resources/twitterversity
• Stay safe online guidance for learning disabled
• www.learningdisabilities.org.uk
• Idealware - Social Media Decision Guide
• www.idealware.org/reports/nonprofit-social-media-decision-guide
 Care Act will make it important for social care providers to tell their story

48. http://www.janetejohnson.com/social-media-
trends-2014/
Where is the
world of Social
Media going
next ...
… how can we
part of it?
The future?

49. Next steps?
Start small – what
could you try in your
organisation today?
Keep it relevant
and human and it
does take time
We've seen social media as an enabler,
collaborating & building communities

50. Thank You
Miles Maier – Project Manager
mmaier@lasa.org.uk 020 7426 4496
Paul Webster – Community Builder & Technology Consultant
pwebster@lasa.org.uk 020 7426 4498