A powerpoint outlining the logistics of the PMLotto Twitter Party for partners

1. #SUPPORTPRINCESSMARGARET
TWITTER CHAT
NOVEMBER 2, 2015 – 7-8PM
Partner – Briefing Document
October 26, 2015
1

2. We are thrilled to be hosting the
#SupportPrincessMargaret Twitter Party
on November 2, 7 p.m.!
As a valued partner of the Princess Margaret
Welcome Home Sweepstakes, we hope you
will join us to help sell all tickets by
the Early Bird Deadline!
2

3. 3

4. Contents
• #SupportPrincessMargaret Introduction
• Twitter Chat Introduction
• Twitter Chat Instructions
• Twitter Chat Content for your use
4

5. #SupportPrincessMargaret Introduction
• This document has been created to explain how you can get involved in our Twitter Party.
• Our goal is to engage an online audience, providing them a chance to learn more about
the PMLotto and the Princess Margaret Cancer Centre, and to help sell all tickets by the
Early Bird Deadline.
• We will be talking about the Princess Margaret Welcome Home Sweepstakes, and
encouraging people to order tickets to win.
• Twitter Party Details
• Monday, November 2nd, Time: 7:00-8:00 p.m. ET
• Hosts: @PMLotto, @thePMCF, @Christinelasky, @HouseandHome
• Guest: @GlucksteinHome
5

6. AN INTRODUCTION TO TWITTER
PARTIES
6

7. Twitter Party Introduction
What is a Twitter Party?
• An online event using the twitter platform. The great thing about a twitter party
is that you can use your laptop, tablet or mobile phone, and you can
participate from the comfort of your home.
• A great way to help communicate with a large audience. Our chats often
include a wide range of tweeps participating online, including some of our
partners, fans, and regular Canadians.
• Usually one hour long
• Includes a combination of questions, trivia and prize giveaways.
7

8. Twitter Party – How can you get involved?
Pre-Party (Oct 26-Nov 2)
• Inform your social team about the Twitter Party and ask them to engage and promote
#SupportPrincessMargaret
• Participate at the Twitter party or schedule some tweets to help us get the word out
• Inform your employees and partners to encourage them to participate and support
the Twitter Party
• Help us promote Twitter Party on your social channels:
• On Twitter, please Retweet the Twitter Party date and time.
• On Facebook, please comment and share the links
Participate at the Party (Nov 2)
• Participate at the Twitter Party. It is a fun, fast way to immerse yourself in the power
of Twitter.
8

9. Twitter Party – Why should you get involved?
• Help promote The Princess Margaret Cancer Centre Welcome Home
Sweepstakes
• A great way to connect with other partners involved in the party
• A chance to promote your support of the PMCC WHS
• Increase your followers and increase engagement with your audience.
9

10. Twitter Party – How does it work?
• First of all you will need a Twitter account. If you need one you can get one for
FREE - click here to sign up (http://twitter.com)
• One the day of the Twitter party go to TWUBS, a twitter party platform
http://twubs.com/SupportPrincessMargaret
• You just need to login with your twitter account and you are ready to go!
10

11. TIPS FOR ENGAGING ON TWITTER
11

12. Engagement on Twitter
• A Twitter chat is an online conversation. The best part of the chat will be
when you engage with participants. Remember to:
• Include the #Hashtag in every tweet– this is important to make sure participants
can follow your comments
• Engage and respond – answer their questions, or comment on an image or
answer.
• When responding to a specific person, include their @TwitterHandle (their
username) so they will receive your comment. And don’t forget the #Hashtag
12

13. Hashtag: please include it with all of your tweets
• If you don’t include the hashtag, then the attendees of the Twitter Party will
not see your tweets. If you reply or tweet, be also be sure to add the
hashtag #SupportPrincessMargaret
13

14. CONTENT TO SHARE
14

15. Suggested Tweets to promote the live chat
15
These are tweets you can use to promote the chat.
Let’s talk beautiful homes, finding cures and how we can all win at the
#SupportPrincessMargaret Twitter Party. Nov 2 - 7 p.m. Prizes. No RSVP. w/
@GlucksteinHome
Let’s talk how everyone can win big and help #SupportPrincessMargaret. Twitter Party Nov 2,
7 p.m. ET. Prizes. No RSVP. w/ @GlucksteinHome, @HouseandHome @thePMCF
Join us for design tips, early bird deadlines, and how we can all help
#SupportPrincessMargaret. Twitter Party. Nov 2, 7 p.m. Prizes! No RSVP. Guest
@GlucksteinHome

16. Creative Images to promote the chat
16

17. Questions?
• Send us a note and we will do our best to help answer any
questions you may have.
17