2. info@socialroe.com 403 617 5277
Today
1. #sroelearn Gwyneth Midgley
2. Sean Sandhurst
3. Best practices
4. We saved the best for last….our analysis of Adrian Dix and
Christy Clark…….
3. #sroelearn
info@socialroe.com 403 617 5277
Vine video
What is Vine?
A mobile app that allows users to create 6 second video clips.
Purchased by Twitter for 30 million in 2012 when it only had 3 employees
Let’s take a look at some Vine numbers
These videos can easily be shared on social media platforms such as Twitter
and Facebook. Although FB is not so Twitter friendly these days
It is only available on iOS (Apple iPhone, iPads at this time)
Why use Vine?
To allow constituents and voters to experience;
• your journey
• a snap shot into your life
• your views
• your experiences
Build a relationship with your followers through video
5. #sroelearn
info@socialroe.com 403 617 5277
Vine video
American Bridge 21st Century made a
Vine video attacking Ken Cuccinelli,
who is seeking the Republican nomination
for governor of Virginia.
https://vine.co/v/b6wxtwrwP7P
Elizabeth Colbert Busch, the Democrat running for an open
House seat in South Carolina, and sister of faux-conservative
comedian Stephen Colbert, is the target of a new political
attack ad.
6. #sroelearn
info@socialroe.com 403 617 5277
We approve of these
Contact information
Use of hashtag
Call to action
All the required information to
participate can be shared.
11. #sroelearn
info@socialroe.com 403 617 5277
Gettingyour messageout:Secretofretweeting
• Leave room for retweets
• Ask for retweets (please RT)
• Ask questions and involve yourself in conversations and timely
events
• Include a URL and hashtag
28% of retweets have at least one hashtag
• Include a . (period) before your message
This will include your Tweet to more Twitter streams
example: .@socialroe
12. #sroelearn
info@socialroe.com 403 617 5277
Gettingyour message out
• Leave room for retweet
• 70 to 100 characters – best practice*
• Retain as much of the original
• Give credit
*Source: QuickSprout http://www.reviewzntips.com/the-art-of-getting-retweets/
13. #sroelearn
info@socialroe.com 403 617 5277
Gettingyour message out
Getting Followers
• Search for like-minded people
• Search hashtags on Twitter (Discover)
• Search for people you know on Twitter
Party (Liberal, NDP, PC)
Friends
Linkedin connections (very important)
Leaders
Members
News: Journalists and Bloggers
Search on Google
“Adrian Dix Twitter”
Use Google alerts
Ask your followers
14. #sroelearn
info@socialroe.com 403 617 5277
Metricsto watch for
• Retweets
• Replies
• Mentions
• Favorites
• Our expert review of the Twitter accounts and activities of
Adrian Dix and Christy Clark will give you a
first hand look at the metrics you need to watch for.
15. #sroelearn
info@socialroe.com 403 617 5277
AttractingFollowers
• Set a tone of voice and stick with it
• Note: If you would say it in public, you can say it here
• Educate, inform and engage
• Use one address as single voice (do not splinter audience)
• Do not take yourself too seriously
• Discover and follow likeminded and similar people
• Engage with these people (have a conversation)
• Ask questions
• Mention them
• Retweet them
• Favorite tweets
• Comment on their posts or profile notes
16. #sroelearn
info@socialroe.com 403 617 5277
You have followers…now what?
• Success Trifecta
• Build your following
• Be social
• Keep the tone you have set
• Be active
• Listen to conversations (key-phrases)
• Connect and be social
• Be humble
• Mind your P’s and Q’s
• Be honest
Right message
Right people Right time
17. Howto messageeffectively
in140 characters of less
• Think before you tweet
• Be succinct
• Use links
• Use photos
• Use videos
• Use common Twitter vernacular
yyc, yyz, yxe, yvr, cdnpoli
• You do not have to write a novel
each time.
• Use less than 100 characters
• Mention someone
• @socialroe
• Use a hashtag
• Do not “stuff” your Tweet
with hashtags (hashtag
spam)
• 2 as a rule – 3 if you
absolutely must
20. #sroelearn
info@socialroe.com 403 617 5277
Adrian Dix: 9,395 followers 572 following
1473 days since account activated: .68 tweets a day
Weak bio not related to campaign nor any contact information
Profile page not well branded. Party affiliation buried in bio as
BCNDP
Virtually no hash tags!!!
.68 tweets per day
Poor usage of links. Links are essential in conveying information
and can spread the message
It is clear he has no communications strategy for this medium
Christy Clark: 25,044 followers 9,130 following
1351 days since account activated: 1.54 tweets per day
Christy Clark twice as active
Page well branded. Contact information included.
Good usage of links
4 times as many retweets of her tweets (compared to AD) yet
she rarely retweets at all
Little direct engagement …more direct engagment could make a
difference in this close race
21. #sroelearn
info@socialroe.com 403 617 5277
Next Steps
Be social
Be active
Extend your physical life to the digital social world to grow
your relationships with your constituents and voters
#ConnectionsWinElections
Thank you.
@socialroe @seansandhurst @gwynethmidgley
