Twitter 101
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Twitter presentation for nonprofits, communications and marketing professionals to share with their staff.
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Twitter 101
- 1. Twitter Presentation Adrienne Faraci @afaraci Social Media Manager, Communications Carnegie Corporation of New York
- 2. Why Should We Care About Twitter Carnegie Corporation of New York
- 3. Some News Happens on Twitter First Carnegie Corporation of New York
- 4. Carnegie Corporation of New York Who Is on Twitter?
- 5. Carnegie Corporation of New York Who Is on Twitter?
- 6. How Does Carnegie Use Twitter? • Listen • Disseminate the work of the foundation • Elevate the work of the grantees • Convene grantees in a virtual space Carnegie Corporation of New York
- 7. What Is Twitter and How Do I Use This? Carnegie Corporation of New York
- 8. Your Twitter Home Page: What You Will See Carnegie Corporation of New York
- 9. Your Twitter Home Page: What Others Will See When They View You Carnegie Corporation of New York
- 10. Setting Up Your Profile: Your Profile and Header Photo Carnegie Corporation of New York
- 11. Carnegie Corporation of New York Your Profile Bio
- 12. Carnegie Corporation of New York Your Profile Bio
- 13. What Makes a Good Social Media Citizen? Carnegie Corporation of New York
- 14. The Anatomy of a Tweet Carnegie Corporation of New York
- 15. Carnegie Corporation of New York Twitter Terms • Reply
- 16. Carnegie Corporation of New York Twitter Terms • Retweet
- 17. Carnegie Corporation of New York Twitter Terms • Modified Tweet
- 18. Carnegie Corporation of New York Twitter Terms • Favorite
- 19. Carnegie Corporation of New York Twitter Terms • Direct Message
- 20. Carnegie Corporation of New York Twitter Terms • Follow Friday
- 21. Carnegie Corporation of New York Twitter Terms • HT: Heard Through or Hat Tip
- 22. Carnegie Corporation of New York How to Build Followers • Be informative • Timely • Provide good content • Be positive
- 23. How to Make Twitter Effective for You Carnegie Corporation of New York
- 24. How to Make Twitter Effective for You Carnegie Corporation of New York
- 25. How to Make Twitter Effective for You Carnegie Corporation of New York
- 26. How to Make Twitter Effective for You Carnegie Corporation of New York
- 27. Carnegie Corporation of New York When Tweet Happens • CSIS and Amnesty International
- 28. Carnegie Corporation of New York When Tweet Happens • New York Police Department
- 29. Carnegie Corporation of New York FOLLOW CARNEGIE!!! • @CarnegieCorp
Editor's Notes
- bit.ly/1sVlMnW
- Carnegie uses Twitter to listen and monitor to what our grantees are doing, to watch for trends in the key areas that we work in and use it as another tool in disseminating the work of the corporation and its grantees By being on twitter it places us in a postion as as source for relevant information on our work and the goings on at Carnegie Corporation and its officers. It acts as a virtual convening space for our grantees such as our work for US Russia, Great Teaching and our numerous educate the vote initatives It is not necessary that you tweet for carnegie professionally, but this session is meant to show you how this platform can help with your personal brand and to become aquainted with its various functions.
- -Many of you have already signed up on twitter and have a profile. If you don’t like your handle, name, you can change it.
- News feed, this is what you will see when you click into your account, it will show all the tweets from your followers Bio, and we will go over that in more depth Following and followers portion who you are following and who follows you This is the box where you compose your tweet. You can also upload up to 4 images and tag them now, but you cannot shorten your link in this box There is also the trending box that shows you what is trending in new york. You can also change the location of what is trending Suggested who to follow box as well #Discover, are suggestions of people and tweets that twitter thinks you would be interested in Search function Notifications Messages
- The will see a button where you can tweet to them, that will be an @reply and a button where you can message them. Message will only work if you are both following each other and it is private. They will also see your tweets, your favorites and your lists. Good lists bring people to you as well. You can make lists private They will also see who your mutual followers are.
- This image will be your face on twitter, make sure it is clear and professional, even if you are doing it for personal reasons. Social media is about authenticity and seeing a person’s face is friendly The header photo is a nice piece of realestate that should be another element to tell the viewer what you maybe tweeting about, something to ground your profile.
- Change to put my bio in ******* Your bio is your calling card on twitter, it gives your follower a sense of what you will be tweeting about, who you are. Remember to put in a link to your organization, if you want, linked in, whatever is important to you. You can include hashtags as well to make you searchable. Some times people put tweets are my own PRIVACY, if you just want to listen and don’t want others to see what you are tweeting, you can make your profile private in your privacy settins.
- It can be private Or you could just not tweet like
- Funnyhelpful useful informative relevant practical actionable timely generous credible brief entertaining fun occasionally funny
- Use original tweet image********** -Catchy, informative and short headline. There are 140 characters, but try to make it slightly less 20 characters short for retweetability. The shorter it is the easier it is for people to retweet it -Use hashtags when you can, but not too many! 1 or 2 max. Hashtags are ways that twitter organizes conversations, they are also hyperlnked so when you click on a hashtag you will see all the conversations using that hashtag -Use link shortners,hoot suite, tweet deck do it automatically, bitly does it as well
- Reply this can only be seen by the two person who you are replying to. If you want it to go public put a (.) any character in front of it.
- This is the easiest thing you can do to share a link, simply hit retweet Has a big RT in front
- This is when you change the Tweet significantly by adding your own voice to it
- Favoriting can be used for many things, one to show a thumbs up, or to save for later use. With favorites people can see on your profile so make sure that you are ok with having yoru favorites be pubilc
- Follow fridays are endorsements, use them sparingly and a good follow Friday tells your followers why they should follow this twitter accoun
- Carnegie uses Twitter to listen and monitor to what our grantees are doing, to watch for trends in the key areas that we work in and use it as another tool in disseminating the work of the corporation and its grantees By being on twitter it places us in a postion as as source for relevant information on our work and the goings on at Carnegie Corporation and its officers. It acts as a virtual convening space for our grantees such as our work for US Russia, Great Teaching and our numerous educate the vote initatives It is not necessary that you tweet for carnegie professionally, but this session is meant to show you how this platform can help with your personal brand and to become aquainted with its various functions.
- Need visuals for hootsuite and Tweetdeck, note that all of these have apps for tablet and phone Track your progress, KLOUT
- Need visuals for hootsuite and Tweetdeck, note that all of these have apps for tablet and phone Track your progress, KLOUT
- Need visuals for hootsuite and Tweetdeck, note that all of these have apps for tablet and phone Track your progress, KLOUT
- Delete the tweet or just say oops sorry. Its better to be transparent then to delte, sometimes it looks more suspect than it really is.