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#sm4events
Social Media Strategies for Maximum
Special Event Success
Lisa M. Chmiola, CFRE
@houdatlisa
Josh Hirsch
@joshhi...
You say you want a revolution?
3
#sm4events
• Strategies
• Case Studies
• Discuss implementation
What we’ll cover
#sm4events
Quiz Show!
What percent of Instagram users are under
age 35?
90%
#sm4events
Quiz Show!
How many events were organized via
Eventbrite in 2014?
1.7 million
#sm4events
Quiz Show!
How many users are registered with the
Periscope streaming video app?
10 million
#sm4events
Strategy 1: Hashtag
#sm4events
Strategy 2: Choose Platforms
#sm4events
• Where are constituents?
• What are your social media goals?
• Do you have great ...
Facebook
#sm4events
Facebook
#sm4events
FRIEND PAGE
Facebook
#sm4events
Instagram
#sm4events
Twitter
#sm4events
Twitter
#sm4events
Eventbrite
#sm4events
Periscope
#sm4events
Developing an App
#sm4events
• Do you have a need for real-time updates not
easily communicated otherwise?
• Can the app r...
Strategy 3: Build Teams
#sm4events
• Who is on the team?
• What is their role?
• Do they develop content? Share content
pr...
Case Study: #TEDxBocaRaton
#sm4events
Case Study: #TEDxBocaRaton
#sm4events
Case Study: #TEDxBocaRaton
#sm4events
Case Study: #rice100
#sm4events
Case Study: #GreatGive15
#sm4events
Case Study: #GreatGive15
#sm4events
Case Study: #GreatGive15
#sm4events
Strategy 4: Analyze
#sm4events
• Inside social media platforms
• External sites (e.g. Klout, Storify)
• Look for:
- Number...
How will you implement?
#sm4events
• Which platforms/apps will you use?
- Who will develop content? Who will post it?
- Ho...
Lisa: @houdatlisa
houdatlisa@gmail.com
Josh: @joshhirsch1
Josh_hirsch@hotmail.com
29
#sm4events
Look for Storify & Slidesh...
#Sm4events at #AFPFC 2016
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#Sm4events at #AFPFC 2016

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Social media for special events as presented at Association of Fundraising Professionals International Conference 2016 with Josh Hirsch.

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#Sm4events at #AFPFC 2016

  1. 1. #sm4events Social Media Strategies for Maximum Special Event Success Lisa M. Chmiola, CFRE @houdatlisa Josh Hirsch @joshhirsch1 March 20, 2016
  2. 2. You say you want a revolution? 3 #sm4events
  3. 3. • Strategies • Case Studies • Discuss implementation What we’ll cover #sm4events
  4. 4. Quiz Show! What percent of Instagram users are under age 35? 90% #sm4events
  5. 5. Quiz Show! How many events were organized via Eventbrite in 2014? 1.7 million #sm4events
  6. 6. Quiz Show! How many users are registered with the Periscope streaming video app? 10 million #sm4events
  7. 7. Strategy 1: Hashtag #sm4events
  8. 8. Strategy 2: Choose Platforms #sm4events • Where are constituents? • What are your social media goals? • Do you have great visual content to share? • Who will manage the sites? What is their level of knowledge?
  9. 9. Facebook #sm4events
  10. 10. Facebook #sm4events FRIEND PAGE
  11. 11. Facebook #sm4events
  12. 12. Instagram #sm4events
  13. 13. Twitter #sm4events
  14. 14. Twitter #sm4events
  15. 15. Eventbrite #sm4events
  16. 16. Periscope #sm4events
  17. 17. Developing an App #sm4events • Do you have a need for real-time updates not easily communicated otherwise? • Can the app reduce other event resources/expenses (e.g. program book)? • Do you have a need for attendees to engage among themselves during your event? • Are you prepared to deal with technical glitches and increased expectations from attendees?
  18. 18. Strategy 3: Build Teams #sm4events • Who is on the team? • What is their role? • Do they develop content? Share content provided? • What is strategy before, during, after event?
  19. 19. Case Study: #TEDxBocaRaton #sm4events
  20. 20. Case Study: #TEDxBocaRaton #sm4events
  21. 21. Case Study: #TEDxBocaRaton #sm4events
  22. 22. Case Study: #rice100 #sm4events
  23. 23. Case Study: #GreatGive15 #sm4events
  24. 24. Case Study: #GreatGive15 #sm4events
  25. 25. Case Study: #GreatGive15 #sm4events
  26. 26. Strategy 4: Analyze #sm4events • Inside social media platforms • External sites (e.g. Klout, Storify) • Look for: - Number of followers, increases/decreases - Comments, Likes, Reshares - Time of day/Day of week (of interactions) - Demographics
  27. 27. How will you implement? #sm4events • Which platforms/apps will you use? - Who will develop content? Who will post it? - How often will you post? • How will you implement into your event? - How will you engage attendees prior to the event? During? After? - Who will monitor responses? • What challenges do you foresee? • How will you determine success?
  28. 28. Lisa: @houdatlisa houdatlisa@gmail.com Josh: @joshhirsch1 Josh_hirsch@hotmail.com 29 #sm4events Look for Storify & Slideshare links to be Tweeted this week!

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