This document discusses marketing strategies used by Sahjanand Laser Technology Limited (SLTL) in the manufacturing sector. It first provides background on SLTL and the manufacturing sector. It then discusses SLTL's lead generation techniques like feedback calling, cold calling, content writing and digital marketing. The document outlines SLTL's tasks and activities related to lead generation and content writing. It concludes with suggestions for SLTL to focus more on digital marketing through social media and YouTube as it is less costly and can creatively engage more people.

1. Marketing strategies use in
manufacturing sector
Presented by
Kushal shah(17p066)

2. ● SLTL(sahjanand laser technology ltd)
● Manufacturing sector
● Marketing strategies
● Task
● Conclusion and suggestions
Flow of the presentation

3. Sahjanand laser
technology ltd
Laser Technology Limited (SLTL) - A
pioneer in the field of lasers in India,
caters to the need of various
industries. The company offers
pinnacle solutions with a wide range of
laser system for diversified industrial
applications such as: Cutting, Marking,
Welding, Micro Machining, Solar Cell
Scribing/ Cutting, Diamond processing
and scanning, etc. SLTL is one of the
few manufacturers in the world
providing customized Computer
Numeric Controlled (CNC) laser
solutions.

4. Manufacturing sector
● Manufacturing industries are those that engage in the transformation of
goods, materials or substances into new products. The transformational
process can be physical, chemical or mechanical. Manufacturers often
have plants, mills or factories that produce goods for public consumption.
Machines and equipment are typically used in the process of
manufacturing.
● Globally, manufacturing continues to grow. It now accounts for
approximately 16 percent of global GDP and 14 percent of employment.
● India is expected to become the fifth largest manufacturing country in the
world by the end of year 2020.

5. If you form a strategy without research,
your brand will barely float and at the
speed industries move at today brands
sink fast.”
- Ryan Holmes

6. B2b marketing Vs b2c marketing strategies

7. Marketing strategies
lead generation :- sahajanand laser technology use different lead generation
techniques like feedback calling, cold calling, content writing, digital maketing
etc.
Feedback calling- sahajanand laser technology generates the flow chart to get
the quality answer from the existing customer. Company try to resolve the
problem of customer and check the recent trends in market. Company ask for a
refrence to get the new lead. Company ask for a requirement of new machine.
Cold calling-cold calling is use for getting new customer and try to aware
customer in just 2 minute of calling period.

8. Marketing strategies
Content writing-it is the best way to aware customer with digital and physically
brand visibility.
Digital marketing –now a day’s most of the people check the product digitally
and get the overall review about the specification of product and check the
review of product.

9. Task and
activities

10. Content is the atomic particle of all digital
marketing.” – Rebecca

11. Lead generation
● Feedback calling
● Cold calling
● After event calling
● Digital marketing (India mart, website)
● Event marketing
● New website development

13. Content is the atomic particle of all digital
marketing.” – Rebecca

14. sahajanand laser technology limited
Detailed Sales lead Management
laser technology
meetings future requirement brochure Lead Source services improvements complaintssuccessful unsuccessful Total
20 50 30Existing 30 20 25 175 25 200
120 200 130External 140 120 125 835 165 1400

15. Content writing( diamond industry)
Content writing for diamond industry machines for cutting, sawing,
bruiting,fielding of diamond.content writing for all the 10 models which is made
by sltl.
1.planning machine -nebula and lotus
2.sawing machine - greenote
3.4 process machine -hallmark diode 4g,mini,twin,labplu
4.fancy cutting -hallmark diode 7g

16. Suggestions
● Sltl focus on event marketing which is good and productive but it is time
consuming and costly
● Sltl should focus on Digital marketing.
● Digital marketing is free and less costly
● Digital marketing is creative and aware more and more people.
● YouTube channel can be creative and make a perfect content for.
● They implement my idea and make a video about internship program story
● We given a idea to make a 1 minute video to put in a social media

17. Thanks!
Contact :
Kushal shah
8866332974
kshah19995@gmail.com