Steel Is Crucial to The Development of Any Modern Economy and It Is Considered the Backbone of Human Civilization India’s steel production grew 4.5% to its highest ever level of 106.5 million tonnes in FY18. JSW Steel, the flagship company of the JSW Group is one of India’s leading steel players with integrated steel manufacturing facilities. JSW Steel Prospects to increase the size of its steel-making operations at a faster rate through both organic and inorganic routes. Currently, JSW Steel in the midst of ramping up their operations further through the implementation of brownfield expansion projects. JSW Steel’s lower capital expenditure per tonnes leads to higher return profile. A lower gestation period and capex to set up a new facility lead to a higher return on capital and equity for JSW Steel. Analyze 10-year data of Indian steel Industry concerning Jsw steel. JSW Steel Net Sales and Profit growth Are positive & exponential in the last 10 Years From 2009-2018 With the help of Different Marketing Strategies digital marketing and Rural marketing. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable differentiator for JSW Steel's exclusive value-added products and service offerings. Digital Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer. Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw Shoppe Case study use for Harvard case study of retail marketing. JSW Steel is also among the fastest-growing companies in India with 18.91% net sales of steel and 15% profit margin which is highest amongst steel industry competitors. JSW Steel has plans to increase its manufacturing capacity to 44-45 million tons per annum by 2030 from the present 19 million tonnes. Jsw Steel Growth is tremendous and after 10 years the world will be recognized.

1. P R E S E N TAT I O N T E M P L AT E
CORPORATE

2. TABLE OF CONTENT
Conclusion
Overall point Of view of growth of the company
with some suggestions.
Jsw Steel analysis
Swot Analysis,3CET,PESTEL,CSR ACTIVITY,
Marketing, Hr, Finance of Jsw Steel
Data Analysis And Interpretations
Different Financial Data analysis with
interpretations, Competitive Analysis
5
6
4
Jsw Steel Growth Story
Product Portfolio, History Of Jsw Steel
Steel industry
History of steel in the world and India
Indian Steel Industry
Steel production capacity of India and Import
and export of steel, top 10 companies
2
3
1

3. • Steel is an alloy of iron and carbon containing
less than 2% carbon and 1% manganese and
small amounts of silicon, phosphorus,
Sulphur and oxygen.
• Steel Is Crucial to The Development of Any
Modern Economy and It Is Considered the
Backbone of Human Civilization. At Present,
Developing Countries Lead the Growth in
World Steel Demand.
• Steel Occupies This Position Because Of Its
Versatility, Strength and Recyclability. Steel is
an alloy of iron, carbon and other elements.
Because of its high tensile strength and low
cost, it is a major component used in
buildings, infrastructure, tools, ships,
automobiles, machines, appliances, and
weapons.
Steel

4. • India is considered to be a pioneer of iron and
steel making and application which started as
early as three thousand years back. After
independence government of India took the
control and reserved the capacity creation
only for public sector.
• India’s steel production grew 4.5% to its
highest ever level of 102 million tonnes in
FY18. The Government of India has been
proactive in addressing the issues faced by
domestic steelmakers. It has taken major
steps to stop unfair trade and to safeguard
the interests of domestic players.
• Top 10 companies of Steel Industry in India is
Vizag steel, tata steel, Jsw steel, sail, visa
steel,essar steel,Bhushan steel,Jindal Steel &
power,Facor steel,Mesco steel.
Indian Steel

5. • JSW Steel, the flagship company of the JSW
Group is one of India’s leading steel players with
integrated steel manufacturing facilities. With an
annual capacity of 18 MTPA, the Company has
seven state-of-the-art manufacturing units
spanning western and southern India and a
strategic overseas presence, making it among the
foremost integrated steel players in the world.
• Manufacturing facilities JSW Steel's
manufacturing units are located in Bellary District
near Bangalore, near Mumbai and Tamil Nadu
• JSW Steel received CII-ITC Sustainability Award
for Significant Achievement in Economic,
Environment and Social Performance. It was
honored with CII-Exim Bank Award for significant
Achievement towards Business Excellence The
company received Gold Award in Metal and
Mining Sector: for Outstanding Achievement in
Safety Management by Greentech Foundation.
JSW STEEL

6. SWOT ANALYSIS
Strength
• 1. India’s third largest steelmaker with a combined capacity of 14+ MTPA hence enjoys
economies of scale
• 2. High growth prospects with a consistently increasing revenue and strong financial position
• 3. One of the lowest cost steel producers in the world
• 4. First steel producer in the world to use Corex Technology for producing hot metals
• 5. Operates in both upstream as well as downstream sectors
Weaknesses
• 1. Limited portfolio diversification compared to industry leaders
• 2. Low number of mines under its hood affects availability of raw materials
• 3. Capacity utilization is not cent percent
JSW STEEL

7. SWOT ANALYSIS
Opportunities
• 1. Increase in demand from all sectors in Indian & Global world
• 2. Mergers & Acquisition to keep steady supply of raw materials
• 3. Product development by investing more in R&D
Threats
• 1. Cyclical nature of steel industry needs to have efficient process of production
• 2. Competition from existing and foreign players
• 3. Government and environment regulations
• 4. Changes in the prices of raw materials & end products
JSW STEEL

8. PESTEL
Political Factors that Impact JSW Steel
Governance System – The present governance system in India has served its purpose for the
long time and I don’t think much will change in the process even though it may throw up
leaders that can lead divergent policy making from the historical norm. JSW Steel has to keep
a close eye on the industry wide government priorities to predict trends.
Economic Factors that Impact JSW Steel
Exchange rate – The volatile exchange rate of India can impact JSW Steel investment plans
not only in the short term but also in the long run.
Social Factors that Impact JSW Steel
Demographics – For the Basic Materials products, JSW Steel has demographics on its side.
India is a young country and growing. JSW Steel can use this trend to cater to various
segments of the population.
JSW STEEL

9. PESTEL
Technological Factors that Impact JSW Steel
5G and its potential – JSW Steel has to keep a close eye on the development and
enhancement of user experience with increasing speed and access. This can completely
transform the customer user experience in the Iron & Steel industry.
Environment Factors that Impact JSW Steel
Renewable technology is also another interesting area for JSW Steel. It can leverage the
trends in this sector. India is providing subsidies to invest in the renewable sector.
Legal Factors that Impact JSW Steel
Time take for business cases in court – some countries even though follow international
norms but the time for resolution often run in years. JSW Steel has to carefully consider
average time of specific cases before entering an international market.
JSW STEEL

10. • 4 p’s of marketing mix
• Digital Marketing
• Jsw shoppe for urban and rural marketing
Jsw Steel Marketing

11. Net Sales
Inventory Turnover
Ratio

12. Return On Capital
Employed
Current Ratio

14. In recent time steel industry is one of the fastest growing industry in India and as well as in
the world. The purpose of the study is to evaluate the actual condition and trend of steel
industry in India With Reference to Jsw Steel Company Growth. The steady growth of
production and consumption indicates that India has set a higher growth path by the end of the
decade. JSW Steel increased the size of its steel making operations at a faster rate through
both organic and inorganic routes. Currently, Jsw Steel in the midst of ramping up their
operations further through implementation of brownfield expansion projects. JSW Steel’s
lower capital expenditure per tonnes leads to higher return profile. A lower gestation
period and capex to set up new facility leads to a higher return on capital and equity for JSW
Steel. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable
differentiator for JSW Steel's exclusive value-added products and service offerings. Digital
Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer.
Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw
Shoppe Case study use for Harvard case study of retail marketing. JSW Steel Has a highest
Net Sales of 18.91% and 15% profit margin.
CONCLUSION

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