The document provides details about a proposed indie music magazine, including: 1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q. 2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs. 3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.

1. Mood board
I have chosen ‘indie’ as my genre for my music magazine because it is one of the types of music I listen
to. There are many instruments associated with indie such as an acoustic guitar. My target audience
would usually go to pubs to watch gigs performed by live bands and they would usually go to festivals
such as Glastonbury. Indie is normally associated with British music, which is shown by the examples
from some of the magazines in my mood board. My target audience age would range from 16 to 24.

2. Proposal
Genre- The genre I have chosen for my music magazine is indie. The types of music magazines that has
inspired me to pick this genre are Kerrang and Q magazine. To support the codes and conventions of a
magazine, I will include a front cover, double contents page and a double page spread for my article. I will also
include a barcode, price and website. To make the masthead appealing to the audience, I will put the text in
upper case and make the font bold to attract viewers. To help identify the target audience of this magazine, I
will place an image of the model I am going to use dressed in skinny jeans with a t-shirt and checked top with
various instruments around them to identify the genre of the music magazine. I will use a male model
because this will attract female viewers and will also aspire males to be that person.
Audience- My target audience is mainly aimed at males. The magazine is aimed at 60% males and 40%
females. The primary audience of this magazine would be males who are in social grade ABC1, aged 16-24.
They would be aspirers as they would aspire to be dressed and to act like the singer or the band of that genre.
The secondary audience of this genre would be females who are in social grade ABC1 and are aged 16-24.
the females would be individualists as with this particular genre, they want to stand out and be different
whereas most females would stereotypically listen to pop. My target audience would normally go to places
such as pubs and gigs to see live bands or singers perform.
Institution- For my music magazine, I have decided to use IPC as my publishing house because they have a
variety of genres which means that there is more of a chance that my music magazine would get noticed.
Representation- My music artist will wear black skinny jeans and a white t-shirt with black boots along with a
couple of wristbands. This displays the artist as someone that cares less about their image and focuses more
about the music. This reinforces the genre by showing that indie artists care about making good music.

3. Audience profile
My target audience is mainly aimed at males. The magazine is aimed at 60% males and 40% females. The
primary audience of this magazine would be males who are in social grade ABC1, aged 16-24. They would be
aspirers as they would aspire to be dressed and to act like the singer or the band of that genre. My target
audience would normally go to places such as pubs and gigs to see live bands or singers perform.
Profile: Dave is a 21 year old who loves listening to indie since the age of 16. Dave works in a bar, so he is used
to seeing live bands and singers perform at the pub.