Ed Sheeran typically wears smart casual clothes in his music videos, like jeans and button-down shirts, which appeals to audiences by making the videos look more professional. His messy ginger hair is also a distinctive and popular feature. The locations in his videos are often linked to the themes of the songs, such as a hospital setting for his song about pregnancy. His website promotes his albums and tours where fans can purchase tickets and music. Fan sites have increased in popularity in recent years as a place for fans to communicate and share artwork about Ed Sheeran. He also engages directly with fans by responding to comments on his YouTube videos.

1. STAR CONSTRUCTION
Ed Sheeran

2. WHAT KIND OF CLOTHES
DO THEY WEAR• Throughout the majority
of Ed Sheerans music
videos he remains
wearing smart casual
clothes. This type of
outfit he wears within his
videos is a stylistic
convention to his genre.
this appeals to the
audience as the music
video looks a lot more
professional then other
music videos.

3. HAIR AND MAKEUP
• One of the stylistic
features of Ed Sheeran
as a artist is his hair. His
messy ginger hair is a
very popular distinctive
feature.

4. WHAT LOCATIONS ARE
THEY SET IN ?• A lot of Ed Sheerans
music videos locations
have a clear link to the
theme particular song he
has created. For
Example in his song
‘small bump’ is about
pregnancy. The location
has a clear link to the
song as he is set in a
busy hospital. this
appeals to the audience
as it is easy to follow.

5. SOCIAL MEDIA
Ed Sheeran

6. WHAT DOES THERE
WEBSITE SAY
• Ed Sheerans website doesn't
include much biographical
information. His official website
promotes his new album called
“multiply”. it includes links to
where viewers can preview and
purchase his album and also
links to where the audience
can purchase his tour tickets.
This appeals to the audience
as they can directly purchase
something of the official site,
rather then going to the shops
and buying the album.

7. DO THEY HAVE FANSITES
• As Ed sheeran has been a
recent hit is fansites have
started to increase and
become more popular in
recent years. These fansites
include forums for fans, tour
dates and artwork that fans
have made for Ed Sheeran.
this appeals to the audience
specifically fans as they can
communicate together on the
forums about this particular
artist ans share common
interests.

8. READ YOUTUBE
COMMENTS• Youtube comments are
something that sets Ed
Sheeran apart from other
artist in general. for example
Ed Sheeran replies to some of
the comments that are posted
on his videos. he also posts
comments on his older videos
updating his fans with events
or more videos he is going to
post. this appeals to the
audience as they get a closer
connection to the artist then
they could get with other
artists.