This document discusses the target audience for a media product. The audience is 16-19 year old females who are classified as C2-D on the Jicnar scale, meaning they do not have high socioeconomic status or stable careers. They are individualists who value independence and uniqueness. They also have hedonistic tendencies in that they enjoy having a good time, particularly when listening to this style of music. They are more likely to attend concerts than socialize in town and express their emotions through music rather than to friends. They also tend to wear darker, less brightly colored clothing.

1. Who would be the
audience for your
media product?

2. For my media product I have a specific audience. My magazine
is aimed at 16-19 year old females who are of C2-D on the
Jicnar scale as they aren’t seen to have a high quality lifestyle
and a stable occupation.
It includes many individualists as they will want to be more
independent and unique with this style of music and think for
themselves.
However the audience are mainly hedonist as they like to have
a good time and if they listen to this style of music they seem
to enjoy it a lot more.
The audience will more likely go to gigs rather than go to
town, they will also express their emotions more into the
music they listen to rather than to their friends.
My audience will wear darker clothing rather than brightly
coloured.