The student created a consistent brand identity across their music video, digi-pak, and advert by having themself and their brother wear matching red checkered tops. They also used a technique of cutting and swapping faces between themself and their brother on the advert and digi-pak. This was meant to link the three media products together and create recognition. The student also used consistent font and colors to further unify the brand identity. The digi-pak and advert were meant to portray the student and their brother having fun together and getting along well as bandmates to appeal to young teen audiences and parents.