This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.

2. Firstly I feel that my storyline is realistic a
romance music video. I have tried to
portray different emotions so that the
audience feel on edge due to the
argument, I feel this attracts my audience
as it leaves questions to be answers to
whether the couple will make up or break
up. I have used the codes and
conventions of for a indie pop music
video by having a break up, this is
because indie pop music videos usually
have a narrative to them. After looking at
other Two Door Cinema Club music
videos I decided that I should have a
story to my music video, therefore I
decided to have the story of a couple
arguing, almost breaking up, and then
their relationship slowly getting better. I
have used the theorist of such as Andrew
Goodwin and Rick Altman to inspire me
with my music video.
This makes the audience
wondering what is going to
happen next

3. I have used the star persona and
voyeuristic image in both my music
video and my digipak and
magazine advertisement like other
indie pop artist such as Ben Howard
and Ed Sheeran.
I felt as if this is what attracted my
audience by having the links
between the visuals and the lyrics
my audience was able to
understand what was going on.
Have the artist in the music video
walking around playing his guitar at
certain times to the lyrics and the
couple being unaware of him being
there this is what has made my star
persona, we know he is the artist.
The audience is attracted to him,
females will stereotypically ‘fancy’
him and male stereotypically want
to be like him, for example they
want his clothing and hair style.

4. I have used semantic and syntactic
element in my music video, this helps
my audience identify the genre and
understand what is going on.
For example:
The semantic elements is the
relationship breaking up, as it is an
emotional conflict.
The syntactic element in my music
video is having the audience identify
the genre though the theme and plot,
for example narrative and
performance is almost always include
together in indie pop music videos
and I have successfully achieved this.
Syntactic – Acting, themes and plots
Semantic – The man (singer) wanting
to act and look like him
Looking at the image above you
can tell it is from a indie pop genre
due to the location, toning of the
image and by the singer holding the
guitar, this is a syntactic element

5. Firstly I Learnt how improve my use of blogger from AS media, i
learnt how to post my ideas through posts in a unique way such
as using tables and scanning in mind maps etc so that I showed
the biggest amount of information I could in note form, I found
that it was more interesting posting my information in note form
rather tan lists after lists as it made what I was researching and
planning more interesting as it got straight to the point. Using
blogger is very easy as i could post videos and pictures onto my
work straight away, this is a quick and easy process which saved
me a lot of time. Being able to use the blogger i could use
different sites to post things on my blog. I used YouTube to
upload videos to analyse, I also used YouTube to post my own
videos, which was very helpful. I used SlideShare to upload
PowerPoint's to my blog, this was to give my blog a different way
of presenting my work instead of text after text I used slide share
for posting information about theorist. I tried something new for
my audience feedback, I used a website called survey monkey to
create questionnaire, this really helped me as I could post it onto
social networking sites such as facebook and twitter and I would
get people completing my questionnaire from all different ages
and backgrounds. This helped me identify my audience and it
also help me think of ideas and improvements for my music
video.
Different, yet
interesting layout
on blog using
Slide Share and
YouTube

6. When filming my video I used a FujiFilm camera, which was my own
therefore I had the benefit of already knowing how to use it. I felt
this was a really good camera to film on as you could film in HD
making my video look more professional. Although in some scenes
the camera does go blurry sometimes. This is something i did not
mind as I filmed all my scene with a handheld camera this was
because I wanted my music video to be voyeuristic (inspired by
Andrew Goodwin's theory), as I wanted the audience to feel as if
they were in the video, I really enjoyed filming handheld as it was
something I had never done before and I was really used to using a
tripod, however filming hand held was easier as it was quick and
easy and also I felt it was easier to edit on imovie to the beat of the
song. When editing my film, i used iMovie on the apple imacs.
Although i had used this software before for my GCSE media and I
AS media, I have improved by using transitions and filters for
example I changed my scenes to a aged affect for the day time shots
and for the night time scenes I changed the clips to black and white.
This helped the audience understand the different time of day.
Non Hd and Hd

7.  I have aimed my product at the target audience of 16-21 year olds both
female and male. This is because it was mostly 16-21 year olds that answered
my questionnaire with the results of liking alternative/indie music, as you can
see below.

8. My media product is representing an ordinary couple life,
with a break up and make up. The characters are the stereotypically couple living
together and getting fed up of each other. I have tried to make my music video look
as realistic yet professional as possible by having my characters dress in ordinary
clothing for inside, outside and night-time. I have dressed them in clothing that
stereotypically the youth of today would wear.
Although I have had the singer dressed in smart casual as he is the eye-candy for the
female audience and they stereotypically find smart clothes attractive on boys,
therefore my male audience will want to wear this. Clothing is an important factor as
it attracts the audience.

9. My locations are set in places that my audience would go to,
for example I have used a house and a park. Teenager go
to park to chill and hang out and I feel as if my audience
can relate to the location of the house scenes as
stereotypically the youth argue a lot in their household as it
can be quite a stressful environment at times .
The couple are at their lowest when they are inside the house. I
feel as if this is one of the best scenes in the music video as it
shows a lot about social groups. It shows how people get over
emotions in different ways, this is how the audience can attract
to the product.

10. Distributing companies promote the film or
media product and allow it to be reached by
the largest target audience
achievable. Glassnote Records is a record
label that was launched by American music
executive, Daniel Glass, in 2007. The label
primarily has a lineup of inde
rock and alternative rock artists. The label's
music is distributed by universal music groups.
For my product distribution I think that
Glassnote Records would distribute my
product as they are the record label that
distribute Two Door Cinema Club’s music.
They have also distributed music for Mumford
and Sons who are very similar artist that create
productions like what I have created.
Glassnote records distribute to both American
and British audiences and I feel as if my music
video would appeal to both of them.
My genre also fits perfectly into their
distribution line up.
List of releases from Glassnote

11. In my music video I attracted the audience by
choosing location that particular social groups can
relate too, I have also kept the same colour scheme
and costumes throughout all my products, therefore
when the audience see one product they will
automatically think of the other products. I have also
attracted my audience by having a young
attractive female (Laura Mulvey theory), and two
young attractive males. This gives my audience
characters that they stereotypically ‘fancy’. I have
also dressed my characters in clothing that my
audience would also wear, this helps them relate to
the characters, making them more interested in the
products.
I also attracted my audience by sending out
questionnaires to see what people would like to see
in my music video. Doing questionnaires I was able
to see what people found interesting. This is what
lead me to do a narrative and performance music
video with a love story and break up.

12. You can see a clear link
between all three products,
therefore my audience will
notice this too.

13. This is my final magazine
advertisement, I have kept to
the same colour scheme of my
digipak and I have also used
the same front. My model/actor
is also wearing the same
clothes as he is in my music
video and the digipak. I think I
have been very successful with
linking the three products
together. Overall I am happy
with this. I have used all the
codes and convention of a
magazine advertisement.
This attracts my audience as it is
almost like my singer is looking
into the ‘future’ therefore my
audience want to find out
more about two door cinema
club and their products.

14. I feel like I have made
this has professional
and as realistic as
possible,
as for example I have
the band title, the
album title, the track
list,
the record label label
(which I did not create
I cannot take any
credit
of this being mine)
and a bar code.
The thing I like the best
about this digipak is
the fact the I have the
writing aliened so that
it fits in with the image.
Overall I feel happy
with this.
The black and white give the digipak a
professional touch to it, it also attracts the
audience by having my singer in the middle
therefore he is the first thing they look at.

15. First of all it was hard coming up with an idea, at the very beginning I wanted
a band playing, but this was hard to achieve as it was hard to find people
willing to be in my music video, therefore I started to mind map ideas.

16. It was also hard to rely on my cast for my
music as sometimes, they weren’t able
to film when I was wanting to film, this
then lead to difficulties when filming, as i
planned to film when the weather was
suitable, as I filmed in the winter season,
therefore I had to thing about the time of
day I filmed in and I had to pick the days
where the weather forecast was
suitable.

17. When using iMovie on the iMacs, I found
that it was difficult placing the clips so
that they fitted in with the music track,
this was because the music track would
only come up with for the amount of
time my the clips were on for. This is
something I did not know how to over
come. However I think my music video
turned out well considering my difficulties