Social Media: New, Fresh Out-of-the-Box Ideas


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Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:

* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time

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Social Media: New, Fresh Out-of-the-Box Ideas

  1. 1. 9/26/2012
  2. 2. Who we are – Collin Condray 17 years experience in web development Retail data analysis for multi-billion dollar companies (3M and Tyson) Social media marketing  Agency experience with Collective Bias and Saatchi X
  3. 3. Who we are – Eric Huber 25 years as a graphic designer for both small businesses and Fortune 500 companies Marketing, advertising, and graphic design for small businesses Award winning designer Instructor for the New Design School
  4. 4. Our Team 4
  5. 5. Please Ask Questions! 5
  6. 6. This presentation might already be obsolete!
  7. 7. 7
  8. 8. Social Media Strategy Steps1. Listen-What are your goals?2. People-What are your customers ready for?3. Objectives-What are your goals? 8
  9. 9. Social Media Strategy Steps4. Strategy-What change do you want your customers to make?5. Technology- What social media tools should you use?6. Measure-More than just the number of new followers 9
  10. 10. Organizing for Social Media Home Base –central place you want to interact with people. Outposts –where you have a presence and participate and promote yourself. Passports – where you have profile and are listening but direct people to your Outposts and Home Base Source: 10
  11. 11. Pick Your Home Base 11
  12. 12. Ideally Use Self Hosted Website Full control over look and interaction Select a content management system (CMS) that includes a blog Major social network could also be a candidate depending on your audience 12
  13. 13. Outposts Guide to Home Base LinkedIn is the office Facebook is the home Twitter is Happy Hour Google+ Is….? 13
  14. 14. Passports for Listening and Participation Tumblr Yahoo StumbleUpon Google/Alerts/YouTube Yelp 14
  15. 15. Complete Profiles Fully Make sure your target keywords are in your profile Link back to one place, your “home base” that has all the detail about you Be real  Use a picture  Talk about your personal life…a little 15
  16. 16. Make It Easy To Share Include a Facebook Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog. Certain plugins can create all of these in one place. 16
  17. 17. Post Consistently Post at least weekly, daily is preferred. 17
  18. 18. Don’t Over Post The more posts per day, the less engagement – when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. Source: 18
  19. 19. Don’t Know What To Say? Find something interesting, link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.” Ask people in the industry what they’d like to know and create content around that. 19
  20. 20. Weapons of Choice – Text and Photos Easiest to do Search engines like text. 20
  21. 21. Weapons of Choice - Video The technology is in in your hands: many cell phones do HD level video that looks good on YouTube Imperfections makes it real as well Lots of video services but start with YouTube 21
  22. 22. Weapons of Choice - Audio Founded by Leo Laporte, radio/TV host. Started off with one show, grew to many. Various ways to have remote participants. Video added later. 22
  23. 23. Make Connections Exploit Strength of Weak Ties Tell everyone what you’re building Don’t be afraid to introduce yourself to strangers ---- Strong Ties ---- Weak Ties 23
  24. 24. 24
  25. 25. Facebook Page - Images New Images Sizes Cover Photos (815x315) Show off your brand here 25
  26. 26. Facebook Page - Images Profile Image (180x180) Use the same image across social media networks to ensure brand identity 26
  27. 27. Facebook Pages Pinned Posts Stays at the top for a week Rotate this often 27
  28. 28. Facebook Pages Highlighted Posts Expands post across both columns Draws extra attention to a single post 28
  29. 29. Facebook-EdgeRank EdgeRank determines where your posts show up in the Facebook News Feed Listed under Top Stories option 29
  30. 30. Facebook-EdgeRank Affinity – relationship with object (is this person a friend or did they just Like ∑ Affinity X something) Weight X Weight-type of post (images have the highest weight) Time Decay Time Decay-decreases as content ages 30
  31. 31. Twitter New Twitter profiles  Header photos similar to Facebook profile 31
  32. 32. Twitter API change More restrictive to non-Twitter developers Move more interaction to their site or to their applications like TweetDeck 32
  33. 33. Twitter Promoted Accounts  Build followers  Look for people with similar interests and recommends you in the “Who to Follow” section  As little as $0.30 per follower 33
  34. 34. Twitter Promoted Tweets  Like more traditional online ads  Generated from your existing Tweets  Pay Per Click model 34
  35. 35. LinkedIn Company Pages Large image at the top of the corporate LinkedIn page 35
  36. 36. LinkedIn Company Pages Share status updates and job opportunities 36
  37. 37. LinkedIn Targeted Updates Send to specific segments based on:  Company Size  Industry  Function  Seniority  Geography 37
  38. 38. 38
  39. 39. Google+ Pages Feeds into Search, Maps, and all other Google properties Link with your Home Base Use circles to segment messages 39
  40. 40. Google+ +1 Google’s version of a Facebook Like Websites using Google’s +1 button get 3.5X the Google+ visits. 40
  41. 41. Google+ Internal Tools Private Sharing-limited to those in your organization Google Hangout now with Google Docs Share only to those circles that you want 41
  42. 42. YouTube Go short or go long Lots of options for uploading Doesn’t necessarily have to be of the top quality Take advantage of the size of the community there 42
  43. 43. YouTube Examples 43
  44. 44. Pinterest 44
  45. 45. Pinterest has grown quickly 45
  46. 46. High Percentage of Women on Pinterest -24% Women Men 104% 46
  47. 47. High Percentage of Women on Pinterest 20% Women Men 80% 47
  48. 48. How It Works Pin in the unit Organized by Pinboards Websites can get in on the act using a Pin button Members can repin other members’ content User vs. pinboard followers 48
  49. 49. Why It’s Important Driving traffic  Especially to visual products Social sharing  Can post to Facebook and Twitter when pinning an item Best for visual subjects such as physical products 49
  50. 50. Pinboards for Non-Visual Subjects Your culture Featured photos from blog articles Infographics and data Book and eBook covers Happy customers or the effects of your work 50
  51. 51. Mobile Social Media The Facts Half of cellphones are smart phones 91% of mobile internet access is for social activities, versus just 79% on desktops Over 1/3 of Facebooks users access Facebook Mobile; 50% of Twitters users use Twitter Mobile. 51
  52. 52. Social Media on Mobile Social, local, and mobile (“SoLoMo”) Check in to receive a reward Social sharing after the check in 52
  53. 53. Reasons for Higher Mobile Social Media Engagement 60% of people say their smartphone is always with them Immediate Action Intimate 53
  54. 54. Mobile Actions Make sure your home base is visible on mobile Encourage sharing Feed the habit of visiting your properties on mobile 54
  55. 55. 9/26/2012