Socialfor sm es-2

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ไฟล์ปรับปรุงล่าสุด หัวข้อ Social Media for SMEs

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Socialfor sm es-2

  1. 1. Social Media
  2. 2. Social Media  (D.B.A) THE JOINT DOCTORAL PROGRAM IN BUSINESS ADMINISTRATION (JDBA)  “ Facebook” Social Media “Marketing Click”2 “E-
  3. 3. Social Media3
  4. 4. Social Media  . 081-9758189 www.facebook.com/doctorpisek pisek@yahoo.com Twitter @doctorpisek Web Site www.doctorpisek.com4
  5. 5. Social Media5
  6. 6. Social Media6
  7. 7. Social Media7
  8. 8. Social Media  (Traditional Media)8
  9. 9. Social Media  (Digital Media)9
  10. 10. Social Media10
  11. 11. Social Media  Nielsen 2012 28,000 5611
  12. 12. Social Media 12
  13. 13. Social Media 13
  14. 14. Social Media  Digital –14
  15. 15. Social Media  Digital –15
  16. 16. Social Media  Digital –16
  17. 17. Social Media  Digital –17
  18. 18. Social Media  Digital –18
  19. 19. Social Media  Digital –19
  20. 20. Social Media  – Web Site Engagement social media20
  21. 21. Social Media  – Web Site21
  22. 22. Social Media  – Blog – Content Management System HTML22
  23. 23. Social Media  – Blog – Blog  Extend the conversation – web site23
  24. 24. Social Media New Product Development, Engagement24
  25. 25. Social Media Brand Association25
  26. 26. Social Media Customer Engagement, UGC26
  27. 27. Social Media  – Blog – Blog  Positioning yourself as a leader – Blog27
  28. 28. Social Media  – Blog – Blog28
  29. 29. Social Media  – Blog – Blog  SEO – update SEO (29 Keyword )
  30. 30. Social Media  – Facebook – Facebook 3  Profile – (Friend) Profile Friend 5,000  Group –30
  31. 31. Social Media  – Facebook – Group 3  Open – Group  Closed – Group31
  32. 32. Social Media  – Facebook  Page– “Fan Page” Profile Page add friend32 Like
  33. 33. Social Media  – Facebook – Facebook Page  Page Image33
  34. 34. Social Media  – Facebook – Facebook Page  Page Image34
  35. 35. Social Media  – Facebook –  Application35
  36. 36. Social Media  – Facebook –  –36
  37. 37. Social Media  – Facebook –  –37
  38. 38. Social Media  – Facebook –  –38
  39. 39. Social Media  – Facebook –  –39
  40. 40. Social Media  – Facebook –  –40
  41. 41. Social Media  – Facebook –  –41
  42. 42. Social Media  – Facebook –  –42
  43. 43. Social Media  – Facebook –  –43
  44. 44. Social Media  – Facebook – 44
  45. 45. Social Media  – Facebook – 45
  46. 46. Social Media  – Facebook – 46
  47. 47. Social Media  Facebook 47
  48. 48. Social Media  Facebook  Facebook CRM one stop48
  49. 49. Social Media  Facebook  Facebook CRM one stop49
  50. 50. Social Media  Facebook  Respond50
  51. 51. Social Media  Facebook 51
  52. 52. Social Media  Facebook  Hard Sell Soft Sell52
  53. 53. Social Media  Facebook 53
  54. 54. Social Media  Facebook 54
  55. 55. Social Media  Facebook  The Mermaid55
  56. 56. Social Media  – Twitter – Micro-Blog 140 Follower Account Twitter Channel Real-Time  Twitter56 Real-Time
  57. 57. Social Media  Twitter 57
  58. 58. Social Media  Twitter 58
  59. 59. Social Media  Twitter  (CSR)59
  60. 60. Social Media  Twitter  (CSR)60
  61. 61. Social Media  Twitter  –61
  62. 62. Social Media  Twitter  –62
  63. 63. Social Media  Twitter 63
  64. 64. Social Media  Twitter Marketing Influencer – Marketing Influencer Influencer Twitter @mktmag @kafaak follow64
  65. 65. Social Media65
  66. 66. Social Media  Twitter L77 -   L77 Blink7 Twitter66
  67. 67. Social Media  Twitter L77 -  Social Media67
  68. 68. Social Media  – YouTube – Viral   30-90   YouTube68 Facebook Twitter
  69. 69. Social Media  – YouTube – YouTube Star69
  70. 70. Social Media  – YouTube – YouTube Star70
  71. 71. Social Media  – YouTube – Thai YouTube Star71
  72. 72. Social Media  – YouTube – Thai YouTube Star72
  73. 73. Social Media  – YouTube – Thai YouTube Star73
  74. 74. Social Media  – YouTube – Content YouTube Pepsi Refresh Your World Clip 1 $10,00074
  75. 75. Social Media  – YouTube – Pepsi Refresh Your World75
  76. 76. Social Media  – Foursquare – Social Media Facebook Twitter76
  77. 77. Social Media  – Foursquare77
  78. 78. Social Media  – Foursquare78
  79. 79. Social Media  – Foursquare79
  80. 80. Social Media  – Foursquare –  – Mayor  – Check-in80
  81. 81. Social Media  – Foursquare –  Tips  – Foursquare 1 Mayor81
  82. 82. Social Media  – Foursquare –82
  83. 83. Social Media  – Foursquare –  Check-ins Mayor  Friend Check-ins Venue  Location –  Tips – Check-Ins83
  84. 84. Social Media  Foursquare84
  85. 85. Social Media  Foursquare –85
  86. 86. Social Media  Foursquare –86
  87. 87. Social Media  Foursquare –87
  88. 88. Social Media  Foursquare –88
  89. 89. Social Media  Foursquare –89
  90. 90. Social Media  Foursquare –90
  91. 91. Social Media  Foursquare – –91
  92. 92. Social Media  Foursquare – –92
  93. 93. Social Media  Foursquare – –93
  94. 94. Social Media  Foursquare – –94
  95. 95. Social Media  Foursquare – –95
  96. 96. Social Media  Foursquare – –96
  97. 97. Social Media  Foursquare – –97
  98. 98. Social Media  Foursquare – –98
  99. 99. Social Media  Foursquare – –99
  100. 100. Social Media  Foursquare – –100
  101. 101. Social Media  Foursquare – –101
  102. 102. Social Media  Foursquare – –102
  103. 103. Social Media  Foursquare   Loyalty 103
  104. 104. Social Media  Brand Awareness Foursquare104
  105. 105. Social Media  Brand Awareness Foursquare105
  106. 106. Social Media  BuildingLoyalty Foursquare Loyalty  Tip and recommendation – Third-Party Perspective106
  107. 107. Social Media  Building Loyalty Foursquare Loyalty  Tip and recommendation – Incentive AJ Bombers Foursquare107
  108. 108. Social Media  Building Loyalty Foursquare Loyalty  Pictures 108
  109. 109. Social Media  Building Loyalty Foursquare Loyalty  Pictures 109
  110. 110. Social Media  Building Loyalty Foursquare Loyalty  Pictures 110
  111. 111. Social Media  Building Loyalty Foursquare Loyalty 111
  112. 112. Social Media   Sport Authority Foursquare Check- Ins Cross-Posted Twitter Gift Card $500 ( )112 $10
  113. 113. Social Media  Foursquare – Paid Offers  –  – Check-Ins Check-Ins 5, 10, 15113
  114. 114. Social Media  Foursquare – Nonpaid Offers  Check-Ins – Check-Ins  – - Mayor website Facebook Wall114
  115. 115. Social Media  – Foursquare – Badge  Badge Foursquare  Badge115
  116. 116. Social Media116
  117. 117. Social Media117
  118. 118. Social Media  – Pinterest  Pinterest Social Bookmarking  Pinterest Pin It118
  119. 119. Social Media  – Pinterest  PinBoard Comment, Like Repin  Friend Follow Follow Friend  Board Board119
  120. 120. Social Media  – Pinterest120
  121. 121. Social Media  – Pinterest121
  122. 122. Social Media  – Pinterest122
  123. 123. Social Media  – Pinterest  Build – Board jhk Landing Page event Brand123
  124. 124. Social Media  – Pinterest  Build – Board Board Board Board 124
  125. 125. Social Media  – Pinterest125
  126. 126. Social Media  – Pinterest  Build – Pin126
  127. 127. Social Media  – Pinterest  Engage – 3 Like, Repin, Comment Comment127 Pinterest
  128. 128. Social Media  – Pinterest  Engage – Like, Comment Repin Repin128
  129. 129. Social Media  – Pinterest129
  130. 130. Social Media  – Pinterest  Grow – Pin Social Media Facebook Twitter (Pin) Pin It130 Follow
  131. 131. Social Media  – Pinterest131
  132. 132. Social Media  Viral Marketing – Content Content132
  133. 133. Social Media Viral Marketing – 5 
  134. 134. Social Media Viral Marketing – 5 
  135. 135. Social Media Viral Marketing – 5  3 
  136. 136. Social Media
  137. 137. Social Media Viral Marketing – 5  Facebook, Twitter  Target Group
  138. 138. Social Media Social Media Viral Share
  139. 139. Social Media Share  – Social Media  –
  140. 140. Social Media Share  –  –
  141. 141. Social Media Share  –  – social media
  142. 142. Social Media
  143. 143. Social Media
  144. 144. Social Media
  145. 145. Social Media
  146. 146. Social Media
  147. 147. Social Media
  148. 148. Social Media
  149. 149. Social Media
  150. 150. Social Media  Monitoring – Website and Blog150
  151. 151. Social Media  Monitoring – Website and Blog151
  152. 152. Social Media  Monitoring – Blog152
  153. 153. Social Media  Monitoring – Twitter153
  154. 154. Social Media  Monitoring –154
  155. 155. Social Media  Google Alert155
  156. 156. Social Media 156
  157. 157. Social Media  – Brand Awareness –  Viral Clip  FB Fan Like Application  Social Game157  Check-In
  158. 158. Social Media  – Brand Awareness –158
  159. 159. Social Media  – Brand Awareness – Outback Like “ ” Submit “ I just got a bloomin’ onion!” wall159
  160. 160. Social Media  – Brand Awareness –160
  161. 161. Social Media  – Brand Awareness – Chili’s “Jingle Contest” $1,000 1. Click Like 2. Create a 30 second video of your jingle 3. Upload your video to the video gallery 4. Share your jingle to increase your chances of winning161
  162. 162. Social Media  – Brand Awareness162
  163. 163. Social Media  Let’s Yo Yogurt – New Jersey, New York Florida “Let’s Yo Fan of the Week” Facebook Let’s Yo163
  164. 164. Social Media  – Perceived Quality  Blogger Influencer Twitter  Tripadvisor,  web site Blog164
  165. 165. Social Media  – Perceived Quality165
  166. 166. Social Media  – Perceived Quality166
  167. 167. Social Media167
  168. 168. Social Media168
  169. 169. Social Media169
  170. 170. Social Media170
  171. 171. Social Media171
  172. 172. Social Media  Brand Association – Brand Identity  /172
  173. 173. Social Media• VolVo• “ ” 173
  174. 174. Social Media  Brand Association –174
  175. 175. Social Media  Brand Association –  175
  176. 176. Social Media  Brand Association176
  177. 177. Social Media  Brand Association177
  178. 178. Social Media  Brand Association178
  179. 179. Social Media  Brand Association179
  180. 180. Social Media  Brand Association180
  181. 181. Social Media  Brand Association181
  182. 182. Social Media  Brand Association “ Facebook ”182
  183. 183. Social Media  Brand Loyalty – CRM (Customer Relationship Management)  CRM  (Personalized) 183
  184. 184. Social Media  Traditional CRM Social CRM Traditional CRM   184
  185. 185. Social Media  Traditional CRM Social CRM Social CRM  Community  185
  186. 186. Social Media  Brand Loyalty – CRM  Facebook Twitter Touch Point Call Center Monitoring Tool186 
  187. 187. Social Media  CRM187
  188. 188. Social Media  Social CRM – Starbucks Check-in Mayors Frappucino U$ 1188
  189. 189. Social Media  Community Community Social Media189 Community
  190. 190. Social Media  Community190
  191. 191. Social Media  – Social Media   Social Media  Brand Awareness  Perceived Quality  Brand Association191  Brand Loyalty
  192. 192. Social Media END192

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