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Simply Social
5 Easy steps for startups!
@Nikiness
Why Social?
User Trust Awareness Traffic
Customer
Retention
Increase in Sales
30% of customers
expect
a response within 30
minutes of a query
http://offers.hubspot.com/62-social-media-tips-around-the-world
Why Iran?
High internet penetration
Rise in mobile broadband
Rise in e-commerce
http://www.iriu.ir/matma/
5 Easy Steps
1. Find your Core Values
Who are you?
Creative?
Honest?
Innovative?
Reliable?
Customer Centric?
2. Find your North Star!
“What is that one metric, where if everyone in
your company is thinking about it and driving
their product towards that metric and their
actions towards moving that metric up” Alex
Shultz, Facebook.
http://startupclass.samaltman.com
https://udoc.eu/docs/b0c524/mini-case-study-nike-s-%2522just-do-it%2522-advertising-campaign-center-for-applied-
research
Research
Create
Attract/
Engage
Convert
3.Research
Who?
What?
Where?
When?
Why/How?
4.Create
Please be mobile friendly!
4.Create
4.Create
Examples:
1. Website Content
2. Infographics
3. Quotes
4. How-to’s
5. Email Automation
4.Create
5.Attract/Engage
Engagement rate =
Comments + Likes
Total page likes
Bonus:Organize
Create a weekly calendar
Test engagement
Thank you!
I welcome feedback :)

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