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Campaign Planning


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An instruction for planning a campaign

Campaign Planning

  1. 1. Campaig Planning
  2. 2. hello! I am Hesam Project Manager @Anetwork
  3. 3. Why do we need it at all? Planning
  4. 4. Lets review some global data
  5. 5. 64% of marketing campaigns fail to meet their main goals
  6. 6. 3 / 4 of social media campaigns fail!
  7. 7. 50% of marketers cant coordinate their marketing campaigns
  8. 8. Why all of these happen? There is a lack of Strategy and Planning
  9. 9. How to plan a campaign
  10. 10. Before that
  11. 11. what do we call a “campaign”? A campaign can be defined as a uni-focus, short term strategic communication program, making use of various mass media, aimed at a defined target audience.
  12. 12. 1. Define your goal Set your strategy
  13. 13. You need a goal: Alice: which way should I go? Chester Cat: where do you want to go? Alice: I don’t know. Chester Cat: Then it doesn’t matter which way you go.
  14. 14. Define the measures When ever you set a goal you need to define how do you want to measure if you achieved the goal in the end.
  15. 15. Review the campaign goal continuously
  16. 16. 2. 5 W and 1 H of campaign planning:
  17. 17. 5 Ws • Who? Who is the audience? • What? What to say? • Where? Where are our audiences? • Why? Why are we doing this? (the objectives) • When? When is the best time?
  18. 18. 1 H • How? How are we going to do this? (choose the channels)
  19. 19. 3. Some more detailed steps
  20. 20. Define the audience Define advertising objectives Define the budget Develop Media Plan Creat Ad Message Execute the campaign
  21. 21. thanks! You can find me at @Sam-asadi on twitter @samyasady on other media