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Brng power point final


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BRNG PowerPoint on Social Media, Electronic Newsletters and Web sites. By Sheila Carmody

Published in: Technology, Business
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Brng power point final

  2. 2. Content-Driven PR & Marketing Professional Social Media Electronic Newsletters Web sites
  3. 3. Guaranteed Press In the 90s, newspaper circulation number started dropping and journalism changed. Journalists were instructed to write news that provided readers with information they could use. I was one of those journalists. In that regard, social media is the journalism of the 21st century.
  4. 4. Social Media
  5. 5. Top 4 Social Media Sites for Business  Facebook  Twitter  LinkedIn  YouTube
  6. 6. FacebookFacebook will hit the 1 billion users mark in August.
  7. 7. Rules of Engagement 1. How often should we post? 2. What type of posts will drive fan engagement?3. When should we publish our wall updates?
  8. 8. Build fan base. Publish on Wednesdays and Sundays to improve engagement. Posting once or twice a day produces higher engagement. Fill-in-the-blank posts receive 9 times as many comments than other posts.
  9. 9. Financial services slowly,cautiously embrace social media
  10. 10. LinkedIn Join a group in your industry. Post an interesting article from one of your industry sites. Upload a photo for your profile. Create a group in your industry and become an expert.
  11. 11. Twitter Twitter the fastest growing Social Media website - 300,000 new users every day. 500% more people view Twitter today than they did 3 months ago Customer Service: JetBlue, Comcast and H&R Block use instant status updates to address concerns on the spot in front of audiences. Conversations with target audience. Reach out to like-minded groups and groups you want to influence.
  12. 12. Google+• 100 million plus users• 69% male (so if you’re looking for a date)• Circles are your secret weapon. Organize your contacts into groups; target your messages separately.
  13. 13. Increase your fanbase. Add social media icons to your email signature.  Get serious about a monthly newsletter.  Follow 25 new people a week on Twitter.
  14. 14. My Favorite: The Newsletter The Constant Contact newsletter.Aging Concerns Unite Us 3.0
  15. 15. Consistency Social Media scheduleTwice a day: Check your LinkedIn profile and visit some of the groups you’re in.Once a week: Schedule tweets and status updates for the next week. Note: Handout
  16. 16. BlogsBlogs on company sites result in 55% more visitors.
  17. 17. How do you stand out in the crowd.
  18. 18. Google InsightsWhat are your industry’s keywords?
  19. 19. The Future (pronounced “social”)When something new comes up, especially from a big company like Microsoft, tie it into your overall marketing plan.
  20. 20. Build Business Profile on Social Media SitesBuild profiles on:Facebook Monster.comTwitter CareerbuilderYouTube Yahoo – hotjobsLinkedIn SquidooGoogle Buzz Savorthesuccess.comGoogle ProfileGoogle (maps) Mylife.comGoogle Plus EcademyYahoo Local Care 2Bing Local PlaxoSpoke FlikrKonnects (Yellow Pages)
  21. 21. Guaranteed Press NYS Media Group Latham, NY (518)