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SEO for Startups

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Saeed Najaran focused on introduction of tools and new solutions for startups SEO processes in 2016 Iran SEO Conference.

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SEO for Startups

  1. 1. SEO for Startups
  2. 2. (CTR)
  3. 3. Google Search Console
  4. 4. Google Analytics
  5. 5. Google Keyword Planner Forum Google Search Console
  6. 6. Forum
  7. 7. Google Keyword Planner
  8. 8. Google Search Console
  9. 9. A – Attract Attention I – Interest D – Desire A – Call to Action A I D A
  10. 10. A – Attract Attention
  11. 11. A – Attract Attention • • •5560 •
  12. 12. • • • •
  13. 13. •5560
  14. 14.
  15. 15. Meta DescriptionCTR A – Attract Attention •135160 • •
  16. 16. A – Attract Attention
  17. 17. SEO-Friendly URL A – Attract Attention • • •
  18. 18. http://academy.anetwork.ir/p=140 http://academy.anetwork.ir/blog/2016/05/21/category/online-advertising/ how-track-online-marketing-campaigns/
  19. 19. http://academy.anetwork.ir/how-track-online-marketing-campaigns/
  20. 20. A – Attract Attention I – Interest D – Desire A – Call to Action A I D A
  21. 21. I – Interest
  22. 22. I – Interest • • •
  23. 23. A – Attract Attention I – Interest D – Desire A – Call to Action A I D A
  24. 24. D – Desire
  25. 25. D – Desire •(headline tag) • •
  26. 26. D – Desire •(headline tag) •H1 • • •
  27. 27. •H1
  28. 28. •H1
  29. 29. •H1
  30. 30.
  31. 31.
  32. 32. D – Desire • • • • • •
  33. 33. Nkr = how many times you repeated a specific keyword Tkn = total words in the analyzed text Keyword density = ( ) x 100 = (15 / 500) x 100 = 0.03 x 100 =3 Keyword Density = (Nkr / Tkn) x 100 Keyword density = 3% •
  34. 34.
  35. 35. • GOOGLE POSITION CONTENT TOTAL WORD COUNT NUMBEROFWORDS
  36. 36.
  37. 37.
  38. 38.
  39. 39. D – Desire • • • •
  40. 40. GOOGLE POSITION CONTENT CONTAINS AT LEAST 1 IMAGE PERCENTOFPAGES •
  41. 41.
  42. 42. So where should you place your keyword? 1. In the permalink 2. H1 tag 3. H2 tag 4. Meta title tag 5. Start of the article 6. End of the article 7. Add relevant images and use your target keyword in ALT attribute
  43. 43. ww.GTMetrix.com Google PageSpeed Insights D – Desire
  44. 44. A – Attract Attention I – Interest D – Desire A – Call to Action A I D A
  45. 45. A – Call to Action
  46. 46. A – Call to Action • •
  47. 47.
  48. 48.
  49. 49. Optimizing Vertical search local/maps, video, images, google news
  50. 50. • About • Contact • 404 page • Privacy Policy and Terms
  51. 51. • 404 page
  52. 52.
  53. 53. Subdomains << Subfolders Example.com/blogBlog.Example.com
  54. 54. 3.5 billion searches per day Source : www.internetlivestats.com
  55. 55. Twitter: @SaeedNajaran https://ir.linkedin.com/in/najaran

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