LEVERAGING THE WEB          withSOCIAL MEDIA, SEARCH AND   ONLINE MARKETING
AGENDA      1.   Why Should You Care      2.   Social Media & Search:           -Four Important Steps      3.   Assignment...
We love being connected…in fact weare addicted to it!
The Last 60 Seconds•   694,445 searches on Google•   695,000 Facebook updates•   370,00 minutes of calls on Skype•   98,00...
People Are Talking About You
The Social Media FrameworkAny successful social media presence hasthree elements1:1.         Homebase – Your own website2....
STEP #1
Google Suggest
Google Trends
Twitter Advanced Search
Google Adwords Tool
Hoot Suite
#2 CreateQuality, Engaging    Content
What Do People Care About?• Why do people care about the ISM or  Historical sites?• What are they hoping to get (coupons, ...
Use Images, Videos, and InfographicsPeople love to share these.
# 3 Engage People
HOW DO YOU ENGAGE PEOPLE ONLINE?                      Created by Michael Port, author of                      “The Think B...
AN EXAMPLE OF BUILDING A      COMMUNITY
User Voice
YOU DON’T HAVE TO DO EVERYTHING
Measure#4 Measure            THIS IS THE HARD PART!!
What You Can Learn• How someone found your site• Which pieces of your content are the least and  most popular• The Demogra...
#3 Assignments
Slide on Google grants
Ad Example
Update Your Google Places Page
Trip Advisor
Questions?  Stacie@proofseo.com  @Proof_SEO  Facebook.com/ProofSEOSlides Available at www.Proofseo.com/ism
Indiana State Museum Presentation
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Indiana State Museum Presentation

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Presentation on Social Media Strategy for Indiana State Museum and Indiana Historic Sites.

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  • No wonder we can never keep up with our inboxes!
  • South Side ExampleTwitter is your first reaction to Twitter was Stupid..My cat rolled over, someone is ti thought you were pretty smart. Cats…Pass the IQ test Light went on…The power of search. “Or condition” Monitor what the world is saying about me, product, completion for free without viloting any laws. Heck, I don’t
  • HootSuite allows you to create custom filters to determine what’s trending. For example, our company is based in Indianapolis. So I have a #Indy feed saved so I can keep up with events around town. I also have a #blogging and #seo feed to help me know what’s happening on those hashtags in the Twittersphere.  
  • Example…Invite a person to participate….Vegas Example
  • Personal Example….I had a friend Facebook me an invitation to an event she was having…”Wine to Water” event. Goal being she wanted to raise enough money to buy one well in Cambodia.
  • Feedback forums to understand the ideas users care about most.A support ticket system to track and respond customer support requests.A knowledge base to answer common questions and help users find the information they need when they need it. 
  • Tracking #’s, coupon codes
  • indiana souvenirs
  • Indiana State Museum Presentation

    1. 1. LEVERAGING THE WEB withSOCIAL MEDIA, SEARCH AND ONLINE MARKETING
    2. 2. AGENDA 1. Why Should You Care 2. Social Media & Search: -Four Important Steps 3. Assignments 4. Let’s Test Some Tools OutSlides Available at www.Proofseo.com/ism
    3. 3. We love being connected…in fact weare addicted to it!
    4. 4. The Last 60 Seconds• 694,445 searches on Google• 695,000 Facebook updates• 370,00 minutes of calls on Skype• 98,000 tweets• 12,000 new ads on Craigslist• 1,500 new blog posts• 600 new YouTube videos• 320 new Twitter accounts• 100 new LinkedIn accounts• 60 new blogs were created• 168 million emails sent
    5. 5. People Are Talking About You
    6. 6. The Social Media FrameworkAny successful social media presence hasthree elements1:1. Homebase – Your own website2. Embassies – Facebook, Twitter3. Outposts – Google Alerts, HootSuite1Michael Hyatt’s Social Media Framework
    7. 7. STEP #1
    8. 8. Google Suggest
    9. 9. Google Trends
    10. 10. Twitter Advanced Search
    11. 11. Google Adwords Tool
    12. 12. Hoot Suite
    13. 13. #2 CreateQuality, Engaging Content
    14. 14. What Do People Care About?• Why do people care about the ISM or Historical sites?• What are they hoping to get (coupons, info, education, etc.)?• What do they want in exchange for a slice of their attention?
    15. 15. Use Images, Videos, and InfographicsPeople love to share these.
    16. 16. # 3 Engage People
    17. 17. HOW DO YOU ENGAGE PEOPLE ONLINE? Created by Michael Port, author of “The Think Big Manifesto”
    18. 18. AN EXAMPLE OF BUILDING A COMMUNITY
    19. 19. User Voice
    20. 20. YOU DON’T HAVE TO DO EVERYTHING
    21. 21. Measure#4 Measure THIS IS THE HARD PART!!
    22. 22. What You Can Learn• How someone found your site• Which pieces of your content are the least and most popular• The Demographics of Users• How many people you influence• Compare your facebook/twitter presence virus your competitors• Which of your “tweets” are the most popular
    23. 23. #3 Assignments
    24. 24. Slide on Google grants
    25. 25. Ad Example
    26. 26. Update Your Google Places Page
    27. 27. Trip Advisor
    28. 28. Questions? Stacie@proofseo.com @Proof_SEO Facebook.com/ProofSEOSlides Available at www.Proofseo.com/ism

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