1. The document summarizes keynotes and presentations from an advertising technology conference in Australia, including topics around marketing cinema experiences digitally, creative strategies with Google, using data to enhance online brand engagement, opportunities from Australia's National Broadband Network, using digital data and analytics, driving social media engagement, and deciding what aspects of a social media strategy to outsource. 2. Presenters included executives from 20th Century Fox, Google, LinkedIn, NBNCo, and representatives from advertising and PR agencies discussing actionable insights around various digital marketing topics. 3. Attendees could learn about measuring social media impact, developing engagement strategies, and monetizing digital opportunities.

1. Welcome to
@adtechanz
#atmelb

2. Opening Remarks
David Whittle
Managing Director, Australia
M&C Saatchi
@davewhittle @mcsaatchi

3. Keynote Presentation
“Marketing The Cinema Going
Experience In The Digital World”
Bettina Sherick, SVP Digital Strategic Marketing
20th Century Fox International
@bettinaatfox

4. Keynote Presentation
“Everything Is Possible”
Tom Uglow, Creative Lead, Google
@tomux @google

5. “Creative Vs Curative”
David Whittle, Managing Director, Australia
M&C Saatchi
@davewhittle @mcsaatchi

6. “Data Driven Networks
Enhancing Brand
Engagement Online”
Actionable Insights;
•Brands are no longer viewed as just products, they've developed personas
•Delve deeper into what data does, usage patterns and influence within a
network.
•How data analysis helps brands engage online
•Data enables measurement, engagement and meaningful online conversations
•Creating communities of ambassadors
@LinkedIn

7. “Demystifying The NBN
And The Opportunities It
Will Create”
Actionable Insights;
• How will having a super-fast internet effect campaign delivery, website
development, UX and content?
• How should you embrace the NBN to get ahead of your competitors and build
brand capital
• How to monetise the NBN
• What will the future capabilities mean to virtual goods, remote conferencing
and remote learning?
@bhowarth @NBNCoLimited @jasondavey @rhyshayes

8. “What Are You Doing With All
That Digital Data? How To Earn
A Seat At The Revenue Table”
Actionable Insights
• How to centralise your email, social, search, mobile, display and web data into
a centralised location
• How to develop revenue driven marketing metrics
• How to use the testing insights from your digital data to help drive your
marcomms strategy
• How to use analytics as an predictive tool rather than a reactive tool
@willscullypower @mitchellmackey

9. “Social Media: Driving your fans
via promotions, competitions
and interactions 24/7”
Actionable Insights
• How to really measure the impact of a social campaign message
• How to create passionate engagement within your community
• Developing and implementing key strategies for your wider organisation
• Correctly and legally running facebook promotions/competitons
• Example of campaigns that have worked and those that don’t
• Syndicating your content from your website to your social media.
@johncurtin @phil_lees / @victoriavisitor

10. “Who Should Own Your Social
Media Strategy – What To
Outsource, What to Keep In
House”
Actionable Insights
• When you do not have the resources in-house what are the aspects that are
best to outsource?
• Where and when do the PR and brand responsibilities cross over?
• What is the cost Vs value? Is it worth it?
@nicolai_1 / @nmincite @mcha123 / @RepriseMedia
@thechrisgross / @Vodafone_AU @basilhyman / @XCOM