Content marketing is all about leads and revenue, but there are more data points along the way that can be treated as 'leading indicators' of content marketing success. Join Claye Stokes of SEO.com and David Malmborg, VP of Marketing at Right Intel as they talk about data points that most businesses are not paying attention to. Bring your content marketing strategy to the next level by registering for our next thought leader webinar. This webinar was recorded and produced by Right Intel on September 24, 2014. We appreciate SEO.com and Claye Stokes for Participating with Right Intel. You can learn more at http://rightintel.com/home/white-paper/data-points-you-should-be-tracking/

1. Five Content Marketing
Metrics You (are not tracking,
but ) Should Track
THOUGHT LEADER WEBINAR SERIES
Sep 24, 2014

2. Claye Stokes
V.P. of Client Services at SEO.com
@claye
plus.google.com/+ClayeStokes

3. Resume Disclaimer
The most important metrics are the ones
that signal real business metrics (leads
and revenue)

4. 1: Social Momentum of Your
Website

5. Stat 1: Website Social
Momentum
How is social engagement with your
website trending?

6. Everybody Tracks Social Shares

7. But Rarely as a Trend

8. Google Analytics Kinda Does...
But this isn’t even close to the whole
picture

9. 1. Compile Website URLs
Export site URLs using:
• Screaming frog
• XML sitemap
• GA page export

10. 2. Store Website URLs
• Tom Anthony’s Google Sheet
• Dilly Marketing
• SharedCount
• FB Stats
• Database
• (Soon to be released) SEO.com Social
Tracker)

11. Tom Anthony’s Google Sheet

12. Social Tally
Use Social Tally’s easy
Multi-URL tool by pasting in
your list of URLs

13. Shared Count

14. Honorable Mention: FB Stats

15. Website Social Momentum Per Page

16. 2: Social Momentum (External
Content)
Track social momentum of content published on 3rd party websites, or competitor content

17. External Content Momentum
You’re publishing content all over the web… how are
users responding on Social Media?

18. Competitor Content Momentum
Watch top trending competitive content to study your
target audience and provide winning content

19. 1. Compile URLs
Export site URLs using:
• RightIntel
• Search Results
• Screaming frog
• BuzzStream
• XML sitemaps
• RSS Feeds

20. 2. Store URLs
• Tom Anthony’s
Google Sheet
• Dilly Marketing
• SharedCount
• FB Stats
• Database
• (Soon to be released)
SEO.com Social
Tracker)

21. Competitive Social Momentum

22. 3: Competitive Blog Content
Strategies

23. What to Track
• Share metrics of competitive URLs
• Blog Post Frequency
• Common times of day and week when content is
published

24. How to Track
• RSS Feed Social Share Counting Google Spreadsheet
• (Coming Soon) SEO.com RSS Feed Chrome extension
• RightIntel Content Curation

25. 1. RSS Feed Social Share Counting
Spreadsheet
- By Martin Hawksey

26. 2. SEO.com RSS Feed Chrome
Extension

27. 4: New Links Generated (Monthly)

28. How to Track
1. Using your favorite backlink tool, export your links
monthly
2. Dedupe this month’s export with last month’s - all
remaining are new
a. Tip: some tools like Majestic give a date of when they were first found

29. Helpful Tool for Deduping
• http://bit.ly/linkdedupe

30. 5: Site Speed

31. The Top Underrated Metric
Search Metrics - SEO Ranking Factors and Rank Correlations 2014

32. How to Track
• Google Insights for Search
• Google Analytics
• webpagetest.org
• Quicksprout Site Speed Score

33. How to Optimize for Speed
• Caching
• Minification
• Image Optimization
• Optimize for Browser Caching

34. Prioritize!
• Site as a whole is important
• Home page is important
• BUT: don’t forget about high priority content!

35. Simple Solutions, Big Results

36. Thank You