This document provides an overview of digital marketing strategies including search engine optimization (SEO), social media optimization (SMO), and online reputation management (ORM). It discusses the evolution of search engines and digital platforms. Key topics covered include conducting online research, developing an SEO strategy with on-page optimizations, using blogs and social media for marketing, implementing pay-per-click advertising, and measuring marketing effectiveness with analytics. The document is intended as a guide for businesses to improve their online visibility and return on investment through comprehensive digital strategies.
This document provides an overview of digital marketing services from Adcore Technologies including search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. It discusses how search engines and digital marketing have evolved over time, defines key terms like SEO, and provides guidance on developing strategies for SEO, blogs, news/PR, social media, and measuring results. The document is intended as a guide for businesses to optimize their online visibility and marketing through various digital channels.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
Learn how to leverage basic principles and best practices to raise awareness online, increase donations, generate more volunteer support and other goals specific to nonprofits. Additionally, discover how to obtain grant money from the search engines and apply it to successful paid search campaigns.
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
This document discusses different social media tools and approaches for using them effectively. It outlines strategies for Twitter, LinkedIn, Google+, YouTube, Facebook and Pinterest. The key recommendations are to share engaging content to drive followers to your main website, build professional networks on LinkedIn, leverage Google+ for search engine optimization, create video content for YouTube as the #2 search engine, keep Facebook followers engaged with a balance of business and entertaining posts, and provide interesting images on Pinterest for your target markets. The overall goal is to expand your digital footprint and increase search visibility.
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
This document provides an overview of digital marketing services from Adcore Technologies including search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. It discusses how search engines and digital marketing have evolved over time, defines key terms like SEO, and provides guidance on developing strategies for SEO, blogs, news/PR, social media, and measuring results. The document is intended as a guide for businesses to optimize their online visibility and marketing through various digital channels.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
Learn how to leverage basic principles and best practices to raise awareness online, increase donations, generate more volunteer support and other goals specific to nonprofits. Additionally, discover how to obtain grant money from the search engines and apply it to successful paid search campaigns.
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
This document discusses different social media tools and approaches for using them effectively. It outlines strategies for Twitter, LinkedIn, Google+, YouTube, Facebook and Pinterest. The key recommendations are to share engaging content to drive followers to your main website, build professional networks on LinkedIn, leverage Google+ for search engine optimization, create video content for YouTube as the #2 search engine, keep Facebook followers engaged with a balance of business and entertaining posts, and provide interesting images on Pinterest for your target markets. The overall goal is to expand your digital footprint and increase search visibility.
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Keyword Research and Optimization - SES Hong Kong 2013Jon Quinton
This document provides guidance on conducting keyword research for SEO purposes. It outlines a 5-step process: 1) Gather a base list of relevant keywords, 2) Source reliable search volume data, 3) Understand current search visibility, 4) Identify story-based opportunities, and 5) Direct outcomes to areas like navigation, visibility, quick wins, and new opportunities. Links are included to various SEO tools to facilitate each step.
The document discusses search reputation management and SEO strategies. It provides statistics on search engine usage and market share. It recommends being proactive in monitoring brand conversations, optimizing content for keywords, promoting content, and attracting links. Specific tips include identifying brand keywords to monitor, setting up analytics tools, optimizing on-site and off-site content, and taking a proactive approach to reputation management on search engines.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
This document outlines 10 things every business person should know about content strategy. It discusses how to treat content as a critical business asset, ensure content has dedicated oversight, understand the content environment, document the content ecosystem, estimate content creation efforts, start small and measure against goals, assemble a content team, care for and maintain content over time, and plan for change. The overall goal is to make content useful, usable, purposeful and profitable.
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
Analytics provides data that should help companies make decisions and measure effectiveness. However, setting up analytics properly requires assembling various elements, similar to putting together Ikea furniture, before the data is useful. Proper analytics setup includes verifying code, filtering internal traffic, customizing reports, and segmenting traffic sources to make the data actionable.
Webmarketing123 webinar: Google's NEW Image-Based Search And Its Impact on Yo...Webmarketing123
Google has released new image-based search and voice search features that allow users to conduct searches using images or voice commands from desktop computers. This will impact search behavior and SEO strategies. Marketers should optimize websites and images to be relevant for these new search methods by including targeted keywords in alt text, descriptions and content. Faster search speeds mean results above the fold will be more important. Keeping up with advances in mobile search and Google's algorithm is key to remaining successful.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
Social Media Marketing From Start To FinishLorna Li
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
This document provides an overview and strategies for advanced Facebook marketing. It discusses how to take advantage of new features like Graph Search by filling out page information and claiming your business' location. Key strategies for lead generation include creating offers and landing pages connected to a lead capture form. The document also covers best practices for posting engaging content at optimal times, using images and videos, tagging other pages, and driving traffic to your Facebook page through other marketing channels.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
This 60-day course provides in-depth training in digital marketing techniques including SEO, SEM, SMO and more. Students are taught on-page and off-page optimization strategies to improve organic search engine rankings. Key topics include keyword research, on-page optimization of titles, meta tags and content, off-page link building, social media marketing, Google Analytics, and pay-per-click advertising. The course also covers content marketing, email marketing, e-commerce marketing, and mobile marketing strategies.
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...R/GA
R/GA Group Planning Director Sean Miller and Google Head of Creative Innovation John Militello highlight the surprising advantages the under-six set have over today’s CMOs, exploring ideas and different ways of thinking that provoke new behaviors for today's marketing professionals.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies as a way to address change and keep innovationg and adding value.
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
www.bcftechnology.com
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Keyword Research and Optimization - SES Hong Kong 2013Jon Quinton
This document provides guidance on conducting keyword research for SEO purposes. It outlines a 5-step process: 1) Gather a base list of relevant keywords, 2) Source reliable search volume data, 3) Understand current search visibility, 4) Identify story-based opportunities, and 5) Direct outcomes to areas like navigation, visibility, quick wins, and new opportunities. Links are included to various SEO tools to facilitate each step.
The document discusses search reputation management and SEO strategies. It provides statistics on search engine usage and market share. It recommends being proactive in monitoring brand conversations, optimizing content for keywords, promoting content, and attracting links. Specific tips include identifying brand keywords to monitor, setting up analytics tools, optimizing on-site and off-site content, and taking a proactive approach to reputation management on search engines.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
This document outlines 10 things every business person should know about content strategy. It discusses how to treat content as a critical business asset, ensure content has dedicated oversight, understand the content environment, document the content ecosystem, estimate content creation efforts, start small and measure against goals, assemble a content team, care for and maintain content over time, and plan for change. The overall goal is to make content useful, usable, purposeful and profitable.
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
Analytics provides data that should help companies make decisions and measure effectiveness. However, setting up analytics properly requires assembling various elements, similar to putting together Ikea furniture, before the data is useful. Proper analytics setup includes verifying code, filtering internal traffic, customizing reports, and segmenting traffic sources to make the data actionable.
Webmarketing123 webinar: Google's NEW Image-Based Search And Its Impact on Yo...Webmarketing123
Google has released new image-based search and voice search features that allow users to conduct searches using images or voice commands from desktop computers. This will impact search behavior and SEO strategies. Marketers should optimize websites and images to be relevant for these new search methods by including targeted keywords in alt text, descriptions and content. Faster search speeds mean results above the fold will be more important. Keeping up with advances in mobile search and Google's algorithm is key to remaining successful.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
Social Media Marketing From Start To FinishLorna Li
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
This document provides an overview and strategies for advanced Facebook marketing. It discusses how to take advantage of new features like Graph Search by filling out page information and claiming your business' location. Key strategies for lead generation include creating offers and landing pages connected to a lead capture form. The document also covers best practices for posting engaging content at optimal times, using images and videos, tagging other pages, and driving traffic to your Facebook page through other marketing channels.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
This 60-day course provides in-depth training in digital marketing techniques including SEO, SEM, SMO and more. Students are taught on-page and off-page optimization strategies to improve organic search engine rankings. Key topics include keyword research, on-page optimization of titles, meta tags and content, off-page link building, social media marketing, Google Analytics, and pay-per-click advertising. The course also covers content marketing, email marketing, e-commerce marketing, and mobile marketing strategies.
Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and J...R/GA
R/GA Group Planning Director Sean Miller and Google Head of Creative Innovation John Militello highlight the surprising advantages the under-six set have over today’s CMOs, exploring ideas and different ways of thinking that provoke new behaviors for today's marketing professionals.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies as a way to address change and keep innovationg and adding value.
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
www.bcftechnology.com
Digital Marketing and Social Media Marketing for Cosmetics BrandsHappy Marketer
This document outlines a presentation on the power of social and digital media. It discusses trends in online behavior, establishing a digital strategy, and the future of digital marketing in 2014 and beyond. The presentation covers various social media and digital marketing platforms and channels, and provides examples of innovative digital marketing from companies like Hubspot. It also discusses web analytics and the importance of using data to gain insights rather than just focusing on data collection. The presentation aims to teach attendees how to effectively leverage social and digital media for their business.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
The document discusses the growth of digital marketing and social media over time. It notes that while traditional advertising used to require just a few days per year of effort, modern digital marketing requires constant, around-the-clock management. Google AdWords is presented as an effective alternative to traditional advertising methods, allowing granular targeting, testing, and analysis to optimize campaigns. The document also describes an agency that provides digital marketing and software development services to clients.
The document discusses various online marketing strategies and data analytics techniques. It covers common marketing strategies like SEO, SMO, paid advertising (PPC, CPM), email marketing, article marketing/PR, and video. It then provides more details on SEO, SMO, paid advertising, and CPA marketing. The document concludes by discussing different analytics tools and techniques like web analytics, brand monitoring, eye tracking, click tracking, and the future of digital marketing focusing on search, blogs, mobile, and replacing email marketing.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which involves on-page and off-page optimization. On-page optimization includes activities like optimizing title tags and meta descriptions while off-page involves link building.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as advertising.
3) SEM including pay-per-click advertising on Google and Bing as well as landing page creation and campaign management.
4) Additional services mentioned include social media optimization, banner and display advertising, and organic social media engagement on various platforms.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which includes on-page optimization like meta tags and off-page optimization like backlinks.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as social advertising.
3) SEM including setting up search ad campaigns on Google Ads and Bing Ads as well as optimizing bids and keywords.
4) Additional services mentioned include banner ads, display ads and video ads on YouTube, as well as strategies for optimizing quality score and increasing engagement across social media platforms.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
Siber Güvenlik Hizmetleri İstanbul, Türkiye,
İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
This document discusses topics related to improving search engine optimization (SEO) for hotels, including social SEO, having a responsive website, and optimizing profiles on search platforms like Google. It provides tips for SEO such as optimizing titles, URLs and descriptions; improving website speed; registering on Google and Bing webmaster tools; choosing keywords; optimizing social media profiles; including keywords on social media; and signing up for Google+ local listings. It also discusses tools for managing multiple social media accounts like Hootsuite and best times to post on different platforms. Finally, it outlines statistics on mobile usage worldwide and in India to demonstrate the importance of having a responsive website for hotels.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This document provides an overview of digital marketing strategies and tactics. It discusses developing an integrated strategy using various digital marketing components like search engine optimization, social media, online communities, and ads. It then covers topics like developing a website, conducting research, creating landing pages, measuring analytics, and optimizing campaigns. The goal is to attract, engage, and convert visitors into customers through an ongoing process of digital brand building and marketing.
'Checking the price on Google' has changed how we buy and who we buy from, it is now essential for all business leaders to understand the mechanics of Google AdWords, Pay Per Click and Search Engine Optimisation to connect with customers online and how search creates the opportunity to win more sales.
Poor implementation of Search Engine Optimisation techniques and badly built Pay Per Click campaigns deliver appalling results and as your Local Champion of Search we host these sessions to help our local community discover how they can get the most from search marketing.
Profit from developing a good understanding of organic and paid search and help grow your business by marketing to customers actively searching for your core products and services.
Location is now a critical factor with both organic and paid (PPC Pay Per Clcik) search, the location of your business and the target of your campaign can see you win a higher position in search results over a nationwide company with a hefty marketing budget.
I hope you grant us the opportunity to discover if this free session is the catalyst effect your business needs to truly thrive in 2015.
*Places are limited so we can have a successful question and answers session at the end of the presentation.
Event Outline
In this 1.5 hour session we will cover everything you need to know as a business owner. We will talk through both paid and organic search and how location setting allows you to target your ads to only show to people within certain towns and even postcodes.
Who should attend
Business leaders needing to understand how they can market their business online within a fixed budget to qualified customers looking to select a supplier.
Why you should attend
So you can confidently take your business forward as digital continues to increase its dominance as the primary market place.
2. Adcore Technologies
ABOUT COMPANY
Adcore is a Full Service Comprehensive Interactive Digital
Media agency with a wide spectrum of services including
Web Design, Web Development, Search Engine Marketing,
Mobile Web Design and Web Application Development,
Content Development and Online Strategy Formulation.
Our dedicated team of professionals includes web
designers & developers, search engine marketing
specialists and social media experts and account
managers who work round the clock & offer tremendous
value to our clients include corporate heavy weights and
small and medium enterprises like:
3. Then:
ABOUT SEARCH ENGINES
• First ‘’true’’ search engines: Google,
Inktomi, Alta Vista and Yahoo.
• Simple architecture/ meta data.
• Search marketing platforms from
Overture and eSpotting
• Analytics mainly server-based
• Platforms: Desktop search. Pre-
broadband!
4. Now:
ABOUT SEARCH ENGINES
• Search Engines: Google, Bing,
Facebook and Twitter, Google plus
location/mobile.
• Search marketing platforms Adwords,
Yahoo & Facebook
• Analytics: session/cookie based
• Platforms: desktop, mobile and tablet.
5. What Is SEO?
Search Engine Optimisation is
the process of improving
visibility during a search based
activity, by focussing
information and signals.
SEO FACT
6. Visability:
• Search Rankings
• Customer Reach
• Overview Rating
• Fan Following
• Brand Value Trust
• Authority
• ROI
SEO FACT
7. Search based activity:
• Keyword
• Profile interest/ hobby
• Asking friends/ followers
• Forum question
• Automated recommendation
• Location Information
• Directory search
• News or feed request
• Online journey
SEO FACT
8. Information:
• Website structure
• Blog post / web page
• Profile
• PR / White paper
• Status update/ Tweets
• Blog comments
• Forum participation
• Ad network
• Product / service types
• Map and directory entries
SEO FACT
9. Signals:
• Link quality
• Link relevancy
• Structural order / importance
• Popularity
• Authority/ quality
• Likes / votes / sharing
• Citations
• Trending
• Semantic information
SEO FACT
10. Your online visibility is
based around a network.
RESEARCH
People and search engines
see this network and form
an impression of you.
11. Google Research
Google: ‘external keyword tool’
• Use negative filters
• Tick ‘’only show...’’ box
• Select location/ local searches
• Good for ‘longtail’
Ads.youtube.com/keyword_tool
Google: ‘Trends’
RESEARCH
12. Facebook Research
Facebook.com/ads/create
• Shows size of potential
audience
• Can target users of other
pages, events, groups or apps
• Based on likes and interests
• Further demographics
Facebook.com/search
• Use ‘’show posts by everyone’’
for realtime global data
RESEARCH
14. Twitter Research
Search.twitter.com/advanced
• Locality: use ‘near:’
• Search for or
• Find people who need advice or
services in your area
• Look at messages to a large
company from local people and
offer your solution instead
Hashtags.org
Tweetbeep.com
RESEARCH
15. BUILD A STRATEGIES
Basic SEO #1: Structure
• Content silo approach
• Quantity no longer a factor
• ‘’silo’’ navigation and linking
• Inject rotating content into
pages
• Keep it simple and logical
• Call to actions on each page
16. • www.xyz.com
• www.xyz.com/accountancy/
• www.xyz.com/accountancy/services
• www.xyz.com/accountancy/planning
• www.xyz.com
• www.xyz.com/tax/
• www.xyz.com/tax/returns
• www.xyz.com/tax/advice
No subdomains!
Basic SEO #2: URL Formation
BUILD A STRATEGIES
17. Title:
Should not exceed 72 characters, at least 4 words.
Include the keyword phrase in the title toward the
beginning
Description:
The first and/ or meta description
165 characters, include the keyword toward the
beginning.
Body:
At least 300 words. Each keyword should not represent
more than 5.5% of the total words on the page. Including
some content in a bulleted list is a good idea.
Basic SEO #3: Content
BUILD A STRATEGIES
18. Basic SEO#4: Tools
• Use a good, open source CMS:
Wordpress, Drupal, ModX
• Use a fast server, UK Based with good IP
address
• Look at HTML 5 in place of flash or Java/
pop-ups.
• Use Google Webmaster Tools and
Analytics
• Use 301 redirects if content is moved or
site design is new.
• Be nice, no tricks!
BUILD A STRATEGIES
19. BLOGS
Blog Guideline 1: Your Blog
• Categories
Design clear keyword rich categories to link to your
web page structure – or make the categories your
web page structure!
• Permanent URL
Ensure it is keyword rich and accurately reflecting
post title
• Tags
Do not over tag! 10 – 15 at most.
• Post footers:
Include your commercial information here, leave
the blog post to offer the value
20. Blog Guideline 2: Their blogs
• Constructive commenting
- gives you authority
- link opportunities
- social participation
• Examine their posts and comments first
- allows you to get a ‘feel’ for the audience
• Promote your comments
Tweeting about your comments and promoting
other people’s blogs is cooler than pushing your
own stuff
• SEO Value
Huge SEO value in your name and brand appearing
across industry / interest related sites
BLOGS
21. NEWS & PR
Blog Guideline 3: News & PR
• URL’s must:
- be permanent
- contain a 3-digit number
- avoid date inclusion
- RSS helps
• Multiple Authors
To differentiate your blog as a ‘news’ source
• Correct length
Press releases that are too short (150 words) or too
long (500 words) will not be included
• Pictures
Are used in the Google News search results.
22. BECOME A SOCIAL
Facebook Optimisation:
Open Graph
The Open Graph protocol enables any web page to become
a rich object in a social graph.
When a user ‘likes’ your web page, then OG information
about the site, page, post, and picture ensures correct
rendering within facebook. This leads to a higher ‘viral’
spread factor.
Information about your page/ object is also stored
appropriately in the facebook database, optimised for any
search based activity or automated recommendation
23. Facebook Optimisation:
Open Graph Example:
og:title = "The Rock"
og:type = "movie"
og:url = "http://www.imdb.com/title/tt0117500"
og:image = "http://ia.media-imdb.com/rock.jpg"
og:site_name = "IMDb"
BECOME A SOCIAL
25. Facebook Optimisation:
Open Graph Implementation:
1. Research facebook interests
2. Add OG metadata to your site/page
3. Add ‘like’ button
4. ‘’Push’’ into facebook by ‘liking’
26. ADVERTS
Benefits of Ads:
1. Gain early traction
2. Research tool
3. ‘long tail’ KW marketing
4. Acts as a ‘signal’
5. Platform / location targeting
6. Good source of ROI when
optimised
28. ADVERTS
PPC Basics #1:
Find the right people
• Standard Google KW settings can trigger
unwanted ad displays (broad-match)
• Use ‘search string’ reports to understand
actual phrases people use
• Add negatives or set to exact match
• 1 ad per 5 – 10 keywords
• Be specific in your ad
• Exclude unwanted locations/ times
29. ADVERTS
PPC Basics #2:
Pay less per click
• Quality score is awarded to better
performing ads
• You can pay less per click than a higher –
positioned competitor
• Ensure relevancy in keyword, ad and
landing page
• A/B test ads continuously
• Segment different keywords into
campaigns with set daily budgets
30. ADVERTS
New PPC Ideas #1:
Mobile Targeting
• Target iPad, iPhone, Android & Mobile
• Geo-target ad delivery for location an
map inclusions
• Ads on mobile sites in a given area can be
triggered.
• Use click-to-call, no website required
• Click-to-app, Itunes and Android Markets
• Adwords stats will show performance for
various platforms
31. ADVERTS
New PPC Ideas #2:
hunting lost conversions!
• Install tracking code on your site and
conversion pages
• Build a cookie-identified audience of any
visitor that starts conversion process but
does not complete
• Target ads across display network to this
visitor
• Set delivery frequency/ cookie length
• Delay ad trigger for subscription
reminders etc.
32. MEASURE AND IMPROVE
Multichannel Marketing
1. Organic search
2. PPC
3. Twitter
4. Facebook
5. Email link
6. Direct visitor
7. App user
8. Referring website
9. Event / Show
10. Direct Mail
33. Conversions
1. Online enquiry form
2. Phone call
3. App/file downlowd
4. Purchase
5. Subscription
6. Email
7. Shop / event visit
8. Booking
9. Site visitors/ Ad servings
MEASURE AND IMPROVE
34. Analytics: Tools
• Google Analytics
• Google Urchin (server based)
• PPC Conversion Code
• Goal Completion
• Facebook insights
• Google Alerts / Tweetbeep
• Weblogs
• Google Webmaster Tools
• Ask visitors!
MEASURE AND IMPROVE
35. Analytics: Google Analytics Setup
• Correctly install code
- Subdomains
- Checkout pages
- Events
• Set up filters for internal traffic
• Create multistep funnels and goals
• Create custom segments
• Tie in Adwords accounts
• UTM Tagging
• Compile master email report
MEASURE AND IMPROVE
36. THANKS!
Thanks for listening!
Adcore Technologies
1898 A, 3rd Floor, Uday Chand Marg,
Kotla Mubarak Pur, South Ext 1,
New Delhi – 110 003
E: sales@adcoretechnologies.com
E: info@adcoretechnologies.com
M – 98911 50510, 98107 50188