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OPTIMIZING CONTENT
FOR
DISCOVERY & CONVERSION
Sean Jackson
IS SEO DEAD?
PROOF
Most respected SEO professionals consider
themselves Content Marketers. Why?
Youtube, Facebook,Twitter, LinkedIN, Pinterest
have optimization potential. Is it SEO or Social
Media Marketing or a combination of both?
What matters more; the SERP ranking or the
conversion of visitors to a CTA?
ON-SITE
Optimization
EXTERNAL
Optimization
Optimizing Content
Discovery & Conversion
Edit Headlines
Review In-Links
Improve CTA
Lists to Individual
Posts
Revamp Keywords
Source KISSmetrics
Low cost services from Google and
Survey Monkey
1.Downloadable report from your site
2.Infographic highlighting the key data points
3.Presentation deck uploaded to sites like SlideShare.net
4.Narrated presentation deck onYouTube
5.Webinar discussing the results of the analysis
6.Press release detailing the analysis
7.Guest posts on the results of the research
8.In-person speaking opportunities to present the data
@seanthinks
#OCDC

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