This document discusses the key pillars of SEO, which include website accessibility and prominence on search engines. Website accessibility involves on-page SEO like keyword research and technical elements, while website prominence relies on creating and promoting great content both on-site through blogging and off-site via social media and links. The goal is to send signals to search engines like Google that your website deserves high rankings by having engaging, shareable content that keeps users on your site. Great SEO combines technical optimization, creative content marketing, and social promotion to improve organic traffic from search.

1. Relearning SEO
Untangling false assumptions
Digital Marketing is Our Forte

2. What is SEO?
…in plain English?
Website
Accessibility
to search
engines
Website
Prominence
on search
engines
+ =
Organic
Traffic
from search
engines
It’s all about…getting FOUND on search engines GOOGLE!

3. Technical
SEO
Social
Media
Public
Relations
Content
Marketing
&
Outreach
User
Experience
UX/UI
Good Great Content and Story Telling
The Pillars of SEO
Analytics & Reporting

4. Website
Accessibility
to search
engines
On-page SEO goodness…
Keyword research
Information architecture
Micro-data
Rich Snippets
schema.org
Page load times
Responsive design
XML Sitemaps
Google Webmaster Tools
Canonical Tags
Broken links
404 pages
Meta tags
301 redirects
rel=“publisher”
rel=“author”
Site speed

5. Website
Prominence
on search
engines
Prominence of your Content, Brand &
Website on other websites…
on-site blogging
podcasts
Surveys
Google+
guest blogging
Interviews
webinars
Twitter
video content
Online communities
Document sharing
Presentation sharing
Image content
Social Media
Infographics
Press mentions
Audio content
Thought leadership
Competitions
mobile apps
White papers

6. Website
Prominence
on search
engines
Building your Brand
It’s largely down to….
Online

7. Website
Prominence
on search
engines
Telling your Story
which involves….

8. Website
Prominence
on search
engines
Creating…Content
Whilst staying creative by….

9. Website
Prominence
on search
engines
Promoting
… your Content
and then….

10. We need to send signals
to Google to earn our
rankings
Google is renowned for serving the most relevant results
Organic
Traffic
from search
engines

11. Does my website really
deserve a Page 1 ranking
on Google?
Have a look at the content on your site and compare it to
your competitors. Then answer the question below:
Organic
Traffic
from search
engines

12. Google rewards good
great content
Because….
Organic
Traffic
from search
engines

13. We all love consuming
quality content online
And….
Organic
Traffic
from search
engines

14. Google is pretty good at
figuring out content
people love online
And….
Organic
Traffic
from search
engines

15. Citations i.e. LINKS
How does Google figure out quality content?
Organic
Traffic
from search
engines
People talk about, write and link to great content

16. Social Shares
How does Google figure out quality content?
Organic
Traffic
from search
engines
People share great content on social media platforms

17. Bounce rates from your
content to Google’s result
pages
How does Google figure out quality content?
Organic
Traffic
from search
engines
Is your content not engaging enough to people?

18. Average Time Visitors
Spend on your Site in
comparison to your
competitors
How does Google figure out quality content?
Organic
Traffic
from search
engines
Does your content keep people glued on consuming it?

19. Website
Prominence
on search
engines
Great Content
Great SEO hinges on….

20. Website
Prominence
on search
engines
That grabs the attention of…
PEOPLE

21. Technical
SEO
Create a
Superior User
Experience
UI/UX
Publish
Creative
Content
Promote
Content
Both on-site & offsite
via
Social Media
via
Outreach
Campaigns
via
PR
In Summary SEO is about…

22. Contact Us
to chat more about SEO
email: sem@fuzzone.co.uk
twitter: @fuzzonemedia
tel: +44 (0)1865 600062