Once upon a time, finding candidates meant posting a job description…and then waiting. But today’s generation of jobseekers is different. Research shows that Generation Y workers will change jobs every 3-4 years—because they want more from employment than paychecks and benefits.* In addition, today’s recruiting environment is changing. New tools and technology are opening doors when it comes to sourcing, candidate relationship management, and referrals.
But here’s the kicker: When candidates change, and the recruiting environment changes, your job as a recruiter will change, too.
Now is the perfect time to rethink your perspective—and correct your bad behaviors.
Listen to Jobvite's CMO, Kimberley Kasper as she discusses seven of the top offenses recruiters make today and see if you are guilty of any of these “sins”.
Jobvite Webinar: The Seven Deadly Sins of RecruitingJobvite
Once upon a time, finding candidates meant posting a job description…and then waiting. But today’s generation of jobseekers is different. Research shows that Generation Y workers will change jobs every 3-4 years—because they want more from employment than paychecks and benefits.*In addition, today’s recruiting environment is changing. New tools and technology are opening doors when it comes to sourcing, candidate relationship management, and referrals.
But here’s the kicker: When candidates change, and the recruiting environment changes, your job as a recruiter will change, too.
Now is the perfect time to rethink your perspective—and correct your bad behaviors.
Listen to Jobvite's CMO, Kimberley Kasper as she discusses seven of the top offenses recruiters make today and see if you are guilty of any of these “sins”.
Talent Sleuthing in the Intelligence Community - Jo Weech; recruitDC Spring 2018RecruitDC
How do you recruit for people with clearances? In 2016, I won the HRLA Leadership Excellence award for successfully growing a software engineering firm by 30% with zero attrition on contract. All had to have full scope polys. I will share all of my secret sauces so that you can be inspired to borrow mine or create your own!
The Art of Connecting: Recruit Like an FBI Agent, the Original Social Enginee...RecruitDC
Talent sourcing is undergoing a paradigm shift, new game, new rules. Agility is key. In this increasingly digitized and networked business environment, winning organizations proactively go beyond traditional workforce sourcing for competitive advantage. Learn the efficient, metrics-driven process to recruit the best candidates and learn the what-you-say and what-you-don’t-say via NLP/Neuro-linguistics programming. Conni will share the most efficient talent sourcing web search strategies and dissect actual calls identifying, sourcing and reeling-in the most qualified talent--not the most easily findable or easiest to connect with--from IT to healthcare to defense to financial services and beyond. Now that LinkedIn has leveled the playing field, how are you distinguishing your results and demonstrating Staffing Subject Matter Expertise? In this session, identify, contact and compel candidates for any function, from individual contributors to senior management with empowering sourcing best practices/case studies. Excel in connecting with the people you most want to place for the most challenging open positions via this fun, fearless formula and improve your reputation as the Deliverer of Results!
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
HRdergi Istanbul 2015 Good to Great: The 6 traits of High Performing RecruitersJohnny Campbell
6 traits of High Performing Recruiters as delivered at the HRdergi Annual HR Conference in Istanbul, Turkey, 6th October by 2015 by Johnny Campbell, Social Talent
Jobvite Webinar: The Seven Deadly Sins of RecruitingJobvite
Once upon a time, finding candidates meant posting a job description…and then waiting. But today’s generation of jobseekers is different. Research shows that Generation Y workers will change jobs every 3-4 years—because they want more from employment than paychecks and benefits.*In addition, today’s recruiting environment is changing. New tools and technology are opening doors when it comes to sourcing, candidate relationship management, and referrals.
But here’s the kicker: When candidates change, and the recruiting environment changes, your job as a recruiter will change, too.
Now is the perfect time to rethink your perspective—and correct your bad behaviors.
Listen to Jobvite's CMO, Kimberley Kasper as she discusses seven of the top offenses recruiters make today and see if you are guilty of any of these “sins”.
Talent Sleuthing in the Intelligence Community - Jo Weech; recruitDC Spring 2018RecruitDC
How do you recruit for people with clearances? In 2016, I won the HRLA Leadership Excellence award for successfully growing a software engineering firm by 30% with zero attrition on contract. All had to have full scope polys. I will share all of my secret sauces so that you can be inspired to borrow mine or create your own!
The Art of Connecting: Recruit Like an FBI Agent, the Original Social Enginee...RecruitDC
Talent sourcing is undergoing a paradigm shift, new game, new rules. Agility is key. In this increasingly digitized and networked business environment, winning organizations proactively go beyond traditional workforce sourcing for competitive advantage. Learn the efficient, metrics-driven process to recruit the best candidates and learn the what-you-say and what-you-don’t-say via NLP/Neuro-linguistics programming. Conni will share the most efficient talent sourcing web search strategies and dissect actual calls identifying, sourcing and reeling-in the most qualified talent--not the most easily findable or easiest to connect with--from IT to healthcare to defense to financial services and beyond. Now that LinkedIn has leveled the playing field, how are you distinguishing your results and demonstrating Staffing Subject Matter Expertise? In this session, identify, contact and compel candidates for any function, from individual contributors to senior management with empowering sourcing best practices/case studies. Excel in connecting with the people you most want to place for the most challenging open positions via this fun, fearless formula and improve your reputation as the Deliverer of Results!
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
HRdergi Istanbul 2015 Good to Great: The 6 traits of High Performing RecruitersJohnny Campbell
6 traits of High Performing Recruiters as delivered at the HRdergi Annual HR Conference in Istanbul, Turkey, 6th October by 2015 by Johnny Campbell, Social Talent
Recruitment Tools: Rapportive & Contactive provide great help in sourcing through Social Media. Actual use of these tools will be demonstrated in this webinar.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at:https://www.youtube.com/watch?v=n3q3st0uS30&feature=youtu.be
You can also join our community: http://sourcingadda.ning.com/
Gut Check: Candidate Behaviors Can Predict Quality of Hire - Ryan Healy; recr...RecruitDC
There is no doubt predictive analytics can play a big role in helping talent acquisition teams target the best candidates for their organizations. However, without statisticians or business analytics professionals on the team, making sense of all the data can be next to impossible. Learn how recruiting teams can learn more about candidates from the behaviors they display. Gain insight into leading organizations' recruiting processes that enables top talent to find them as opposed to the other way around.
It starts with transparency: Building your talent brand through humility, da...LinkedIn Talent Solutions
Building an employer brand you love is easy – but building one that WORKS is a lot harder. We're too close to the problem. We care too much. We don't want to be the one to tell the CEO that we have reputation issues.
At Prudential, we spent the last two years on a data-driven journey to reinvent our employer brand from the outside in. We'll share the Top 10 lessons we learned along the way: from simplifying our careers site by over 90% to why they key a great digital strategy lies offline.
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018RecruitDC
This seminar is to learn and embrace social media in one’s weekly sourcing and recruiting efforts. We will cover the basic 3 including using and targeting people & groups on LinkedIn and Facebook, sourcing candidates on Twitter. Besides these big 3 we touch on sites sites such as Zoominfo, Duck Duck Go, SlideShare and the use of Advanced Google Searching to source for potential candidates.
We will also cover tools that you can use to help make sourcing faster and more efficient!
Finally, we will cover resources that can help you learn about new tools, sourcing and recruiting techniques: LinkedInTalent Blog, ERE Media.com, and SocialTalent
As presented at Social Recruiting Days in Berlin on Sept 13th and Hireconf in San Francisco on Sept 7th 2017 by Johnny Campbell of Social Talent.
Learn more about how the recruiting and talent acquisition sector is being disrupted by AI, machine learning and technology and how recruiters can be prepared for this change, even embrace it by focusing on their efficiency.
Johnny presents insights from the 2017 Global Recruiting Survey that zooms in on 4 areas where we should focus our attention.
“#TASCON15 Talent Acquisition & Sourcing Conclave 2015”, first of its kind of event to be held in Pune for Recruitment Professionals. Our aim is to highlight the latest trends, best practices and strategies in talent sourcing & recruitment. It is a perfect platform for industry professionals to network with thought leader and like minded individuals. We invite you to visit our event website www.tascon.in
Changing the Talent Game Through Disruption | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Learn why and how Zappos shifted to a fully proactive, relationship-based recruiting model, and how you can apply similar principles at your company.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
With the maturing of technologies such as natural language understanding, conversational interfaces and analytics, how can we design better search experiences? I explore these topics in this presentation for the Intranets 2017 Conference in Sydney.
Learn how to set realistic expectations with hiring managers by using LinkedIn data, to have those difficult conversations, and to activate your hiring managers to participate in their searches.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Good to Really Great: 5 Simple but effective things that top performing recr...Johnny Campbell
As presented at SHRM Talent, San Diego in April 2015:
Good to Really Great: 5 Simple but effective things that top performing recruiters do differently
Search is not just the place your users go to when they are lost or have something specific to find. It is also a place where your users go to to have a conversation about their needs. Avinash Kaushik remind us that search is the only place that gets used more than 10% of the time. So, how are we designing this conversation? In this presenation for the IXDA Singapore community, I share a framework to design the search experience.
We all face challenges in our roles as recruiting practitioners. Keeping pace with innovation and shifting priorities and expectations is a constant challenge. If you don’t have access to pricey training/resources, how do you overcome them? This interactive workshop, co-moderated by HR Open Source Founders, will demonstrate the power of harnessing the collaborative intellect of your peers to solve problems. Bring your problems. We’ll workshop them together in this live peer problem-solving workshop.
Introducing talent auditions: The future of attracting, assessing, & acquirin...Nefertari Hooker
Breathe life into your talent acquisition process with competitive talent auditions! Say goodbye to ineffective interviews and step into the future. At this session, we will describe our approach to Talent Auditions and Citadel’sDatathon program. We will also help participants think about how they can develop Talent Auditions of their own.Our auditions have unleashed Citadel’s talent brand, offered a platform for talent analytics, and ultimately helped build a robust pipeline of excellent candidates. At Talent Connect we want to share more and help participants craft auditions of their own.
LinkedIn Webcast: Optimising Your Candidate Experience LinkedIn
Mapping your candidate journey will reveal touch points that engage & convert the right talent.
Abhishek De, LinkedIn India's Executive Search Lead, and Wendy Herdman, LinkedIn's Customer Success Manager, host a session on optimising your candidate journey through the LinkedIn ecosystem including a demo of the next generation of LinkedIn Recruiter - empowering you to find the right candidates, faster.
Recruitment Tools: Rapportive & Contactive provide great help in sourcing through Social Media. Actual use of these tools will be demonstrated in this webinar.
Please Note: Internet keeps on changing and so the results displayed in this video may change in future.
Please follow us on Twitter:
@SourcingAdda
@TheSourcePro
Video Available at:https://www.youtube.com/watch?v=n3q3st0uS30&feature=youtu.be
You can also join our community: http://sourcingadda.ning.com/
Gut Check: Candidate Behaviors Can Predict Quality of Hire - Ryan Healy; recr...RecruitDC
There is no doubt predictive analytics can play a big role in helping talent acquisition teams target the best candidates for their organizations. However, without statisticians or business analytics professionals on the team, making sense of all the data can be next to impossible. Learn how recruiting teams can learn more about candidates from the behaviors they display. Gain insight into leading organizations' recruiting processes that enables top talent to find them as opposed to the other way around.
It starts with transparency: Building your talent brand through humility, da...LinkedIn Talent Solutions
Building an employer brand you love is easy – but building one that WORKS is a lot harder. We're too close to the problem. We care too much. We don't want to be the one to tell the CEO that we have reputation issues.
At Prudential, we spent the last two years on a data-driven journey to reinvent our employer brand from the outside in. We'll share the Top 10 lessons we learned along the way: from simplifying our careers site by over 90% to why they key a great digital strategy lies offline.
Sourcing on Social Media - Jeremy Bonewitz; recruitDC Spring 2018RecruitDC
This seminar is to learn and embrace social media in one’s weekly sourcing and recruiting efforts. We will cover the basic 3 including using and targeting people & groups on LinkedIn and Facebook, sourcing candidates on Twitter. Besides these big 3 we touch on sites sites such as Zoominfo, Duck Duck Go, SlideShare and the use of Advanced Google Searching to source for potential candidates.
We will also cover tools that you can use to help make sourcing faster and more efficient!
Finally, we will cover resources that can help you learn about new tools, sourcing and recruiting techniques: LinkedInTalent Blog, ERE Media.com, and SocialTalent
As presented at Social Recruiting Days in Berlin on Sept 13th and Hireconf in San Francisco on Sept 7th 2017 by Johnny Campbell of Social Talent.
Learn more about how the recruiting and talent acquisition sector is being disrupted by AI, machine learning and technology and how recruiters can be prepared for this change, even embrace it by focusing on their efficiency.
Johnny presents insights from the 2017 Global Recruiting Survey that zooms in on 4 areas where we should focus our attention.
“#TASCON15 Talent Acquisition & Sourcing Conclave 2015”, first of its kind of event to be held in Pune for Recruitment Professionals. Our aim is to highlight the latest trends, best practices and strategies in talent sourcing & recruitment. It is a perfect platform for industry professionals to network with thought leader and like minded individuals. We invite you to visit our event website www.tascon.in
Changing the Talent Game Through Disruption | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Learn why and how Zappos shifted to a fully proactive, relationship-based recruiting model, and how you can apply similar principles at your company.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
With the maturing of technologies such as natural language understanding, conversational interfaces and analytics, how can we design better search experiences? I explore these topics in this presentation for the Intranets 2017 Conference in Sydney.
Learn how to set realistic expectations with hiring managers by using LinkedIn data, to have those difficult conversations, and to activate your hiring managers to participate in their searches.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Good to Really Great: 5 Simple but effective things that top performing recr...Johnny Campbell
As presented at SHRM Talent, San Diego in April 2015:
Good to Really Great: 5 Simple but effective things that top performing recruiters do differently
Search is not just the place your users go to when they are lost or have something specific to find. It is also a place where your users go to to have a conversation about their needs. Avinash Kaushik remind us that search is the only place that gets used more than 10% of the time. So, how are we designing this conversation? In this presenation for the IXDA Singapore community, I share a framework to design the search experience.
We all face challenges in our roles as recruiting practitioners. Keeping pace with innovation and shifting priorities and expectations is a constant challenge. If you don’t have access to pricey training/resources, how do you overcome them? This interactive workshop, co-moderated by HR Open Source Founders, will demonstrate the power of harnessing the collaborative intellect of your peers to solve problems. Bring your problems. We’ll workshop them together in this live peer problem-solving workshop.
Introducing talent auditions: The future of attracting, assessing, & acquirin...Nefertari Hooker
Breathe life into your talent acquisition process with competitive talent auditions! Say goodbye to ineffective interviews and step into the future. At this session, we will describe our approach to Talent Auditions and Citadel’sDatathon program. We will also help participants think about how they can develop Talent Auditions of their own.Our auditions have unleashed Citadel’s talent brand, offered a platform for talent analytics, and ultimately helped build a robust pipeline of excellent candidates. At Talent Connect we want to share more and help participants craft auditions of their own.
LinkedIn Webcast: Optimising Your Candidate Experience LinkedIn
Mapping your candidate journey will reveal touch points that engage & convert the right talent.
Abhishek De, LinkedIn India's Executive Search Lead, and Wendy Herdman, LinkedIn's Customer Success Manager, host a session on optimising your candidate journey through the LinkedIn ecosystem including a demo of the next generation of LinkedIn Recruiter - empowering you to find the right candidates, faster.
You have zombies lurking on your career site and recruitment marketing channels and you don't even know it. The folks at Fistful of Talent and SmashFly know how to help you turn these zombie visitors into real, live candidate leads using a talent network and nurture strategy.
Enticing Top Talent for Your Senior Living Leadership TeamAureon
Hiring the wrong person can be costly. You invest time and money into finding the perfect leader to ensure they are the right fit for your organization and will stay for the long haul. Our presentation includes strategies and tactics for hiring the right people the first time around.
At the Jobvite Future of Social Recruiting event in Dallas, Texas, Jobvite executives and customers discussed how social recruiting is changing the way we source and hire candidates. In these presentations, by Dan Finnigan, Jason Daniels, Emilia and Bill Glenn, you will learn everything you need to know about social and the future of recruiting.
With hiring volume increasing but recruiting teams shrinking, hiring success will mean intelligently speeding up your recruiting in 2017. Presented by Ideal and Xref, here are 5 tips to speed up your job postings, resume screening, candidate outreach, interviewing, and background checking. Learn more: http://bit.ly/2lKDu0y
8 Best Recruitment and Selection Strategies for the Modern Workforcejanviverma11
The success of any organization depends on its ability to attract and retain top talent. With the invention of new technologies and changing work dynamics, traditional recruitment methods and selection strategies have changed with the passage of time.
Sourcing, talent brand, and future recruiting trends to amplify your 2015 strategy.
Download the full Global Recruiting Trends report: http://lnkd.in/2015recruitingtrends
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
UPSTART Live Spring Summit - The New, New ThingWorkforceNEXT
The New, New Thing: Latest Innovations in Recruiting and Workforce Management Solutions.
Presented By Ziv Eliraz, ZAO; Mark DeChant, Findly; David Lyon, RoundPegg; Tim Lambert, Jobvite; David Kent, Oilpro
This is the presentation I gave at the 2012 CIPD Exhibition in Manchester. If you would like a copy of the notes or have any questions then please email me.
A job search is a marketing campaign. And with any marketing campaign, the right things need to be done using the right tools, consistently.
There is a big difference between being busy and being productive. Busy is a trap.
Too many people get caught up in a job search staying busy doing the wrong things with the wrong tools and doing them erratically. Not only is this ineffective, it leads to frustration and an unnecessarily lengthy job search.
Ed Andriessen and Kevin Lewis, Business Marketing experts will show you what how to plan and prepare a “marketing plan” for your job search that schedules the right things consistently for success.
This presentation will cover:
• Why people don’t manage their time and tasks effectively?
• What are the tasks that provide the biggest “bang for the buck” and what tasks are “busy work”
• What job search strategies work best for you?
• How many hours a day and how many days a week should I be spending on my job search?
• How do I keep track of my plan?
Recruiting the Modern Job Seeker: What You Need to KnowJobvite
56% of recruiters are hurting for qualified candidates. Are you happy with your pipeline of quality candidates? Do you know what makes the qualified job seeker tick?
Join Jobvite's VP of Marketing, Matt Singer, and learn what’s driving the modern job seeker, what they want in a new position, and how to use this information to your recruiting advantage.
This presentation will highlight:
- How your location affects job seekers’ job outlooks
- Which benefits are most important to your candidates (besides $$)
- Where job seekers say they found their best and most satisfying jobs
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
7 Practical Solutions to Power Employee EngagementJobvite
Companies with engaged workforces vastly outperform those without, but only 32 percent of US employees are engaged—despite how many studies prove its importance. What prevents us from engaging employees, and are there practical solutions to improve engagement?
Join BambooHR and Jobvite as they deconstruct what an engaged team looks like, how to build one, and how to sustain one.
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Jobvite
A streamlined recruiting funnel could help you attract X% more quality hires.
By examining your entire hiring process from start to finish - Employment Branding, Sourcing, Candidate Experience, Candidate Selection, and finally, Insight - you will attract more quality applicants at a much lower cost.
Join Rachel Bitte, Chief People Officer at Jobvite and Chris Forman, CEO of Appcast, as they dive into the recruiting funnel and learn why a streamlined recruiting process is a must.
On November 5 at 1 pm ET/10 am PT, we’ll share:
Why employer branding is the first step in securing a positive application process
How to convert more job seekers to applicants by a deeper analysis of your job ads
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
Jobvite Summit'15 Chicago: Breakout Session: Do One Thing DifferentlyJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite's Brian Mannor - May 21, 2015. Do One Thing Differently. #JobviteSummit #JobviteSummitCHI
Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to YouJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Making Top Talent Come to You. Sourcing Campaigns. #JobviteSummit
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Carlos Teran, Sr, Director of Product Management - May 21, 2015. Bulding a "Best Place to Work" Organization - The Recruiters Equation #JobviteSummit
Jobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris FormanJobvite
Jobvite Summit'15 Chicago Keynote presented by Appcast.io CEO/Founder Chris Forman, May 21, 2015 Transform Your Recruiting Strategy Through Numbers. #JobviteSummit
Jobvite Summit'15 Chicago: Breakout Session - Video Interviewing: Your Secret...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Scott Mitchell of American Wedding Group - May 21, 2015. Video Interviewing: Your Secret Weapon to Better Recruiting Numbers. #JobviteSummit
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15Jobvite
Summit'15 breakout session presented by Jobvite Andre Boulais and Tom Mack of PG&E - San Francisco, May 8, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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4. COMPANIES NEED
NEW SKILLS
before
iPhone
mobile applications engineer
iphone application developer
social media manager
user experience analyst
android developervirtualization architect
mobile marketing strategist
ipad game developer
api platform manager
current day
Source: TechNet, The
App Economy
6. Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)
AND IT'S SHRINKING WORLDWIDE
1970-2010
2010-2050
200%
100%
-50%
50%
150%
0%
DEMOGRAPHICS
Working age population
is shrinking
8. New Tools & Technology Are Changing How
You Find Candidates
• Employee Referral
Programs
• Social Recruiting
Platforms
• Candidate Resource
Management
• Big Data & Analytics
#7SinsOfRecruiting
10. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
#7SinsOfRecruiting
11. Today’s Candidates Require Nurturing
• Just like potential customers
• Provide them with relevant content to keep
them engaged
• Automate programs to make it easy for you
to keep them warm
#7SinsOfRecruiting
12. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
#7SinsOfRecruiting
13. Do You Know Where You Find Your Best
Candidates?
#7SinsOfRecruiting
15. RECRUITING DELIVERS
Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012
40% MORE PROFIT GROWTH
THAN THE NEXT HR FUNCTION
HR Function or Process
Profit
Growth
Profit
Margin
Total
Improvement
1.Recruiting 3.5x 2.0x 5.5
2. On-boarding and retention 2.5x 1.9x 4.4
3. Managing talent 2.2x 1.9x 4.4
4. Employer branding 2.4x 2.1x 4.3
5. Performance management and rewards 2.1x 2.0x 4.1
6. Developing leadership 2.1x 1.8x 3.9
7. Mastering HR process 1.8 1.8 3.6
8. Global people management and global
expansion
1.8 1.7 3.5
9. Enchancing employee engagement 1.8 1.6 3.4
10. Providing shared services and outsourcing 1.6 1.7 3.3
16. Justify the Investment in Recruiting
• Understand the ROI on your recruiting efforts
• Know how much you are spending by channel
• Use the data from your systems to optimize your
mix of spending
• Sell the ROI to your management team
#7SinsOfRecruiting
17. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
3. “I have enough prospective candidates today, so
why feed the funnel?”
#7SinsOfRecruiting
18. Think Proactively About Finding
Candidates
• Workers won’t flock to you without effort on your
part
• Get your name out there even if you aren’t hiring
• Always be branding
#7SinsOfRecruiting
21. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
3. “I have enough prospective candidates today, so
why feed the funnel?”
4. “Who Needs PR? Our employment brand is fine.”
#7SinsOfRecruiting
22. How do Potential Candidates View Your
Company?
#7SinsOfRecruiting
23. Leverage Your Social Channels to Help Build
Your Employment Brand
#7SinsOfRecruiting
24. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
3. “I have enough prospective candidates today, so
why feed the funnel?”
4. “Who Needs PR? Our employment brand is fine.”
5. “I’m sticking with my current approach of scouring
the web for resumes. It’s worked before.”
#7SinsOfRecruiting
25. You Are Missing Potential Candidates
• Your company should be getting close to 50% of
your hires from employee referrals
• Referral programs deliver higher candidate quality
and less wasted management time
• Well-designed programs produce a higher
percentage of candidates that fit the culture
#7SinsOfRecruitingSource: ERE http://www.ere.net/2012/05/07/10-compelling-numbers-
that-reveal-the-power-of-employee-referrals/
26. Go Beyond LinkedIn
• Competition for skilled talent is fierce.
• Leverage your social referral program
• Know the specialized, localized, and up-and-
coming social networks
27. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
3. “I have enough prospective candidates today, so
why feed the funnel?”
4. “Who Needs PR? Our employment brand is fine.”
5. “I’m sticking with my current approach of scouring
the web for resumes. It’s worked before.”
6. “This is basic marketing stuff. I don’t need
executive buy-in.”
#7SinsOfRecruiting
29. MARKETING FUNNEL
DIGITAL
MARKETING AUTOMATION
Next Automatic Event
• Send personalized email
• Send personalized product
interest info
• Send e-newsletter
MULTI-CHANNEL MULTI-MEDIA CAMPAIGNS
Provide target personalized direct mail & landing pages
LEAD SCORE: Hot, Warm, Cold
MEASURE, ADJUST, REDOSale
Sales Stages
Prospect Engagement
Lead Nurture
Prospect/Customer Pool
“House List” Database
Inquiry/Leads in Funnel
• Send personalized direct mailer
• Send personalized press release
• Send blog link
SALES CRM
#7SinsOfRecruiting
30. ITS OWN FUNNEL
RECRUITING NEEDS
Sale
Sales Stages
Prospect Engagement
Lead Nurture
Prospect/Customer Pool
“House List” Database
Inquiry/Leads in Funnel
Hire
Candidate Stages
Candidate Engagement
Prospect Nurture
Talent Pool
Inquiry/Prospect
#7SinsOfRecruiting
31. Technology to Automate
The Recruiting Funnel?
Are You Using The Right
• Drive employee referrals
• Leverage social networks
• Hire better candidates
• Powerful web search
• Powerful database search
• Web page campaigns
• Social media campaigns
• Email campaigns
• Candidate relationship management
• World-class applicant tracking
• Real-time data to support
decision-making
RECRUITED
Employee
Hire
Candidate Stages
Candidate Engagement
Prospect Nurture
Talent Pool
Inquiry/Prospect
#7SinsOfRecruiting
32. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
3. “I have enough prospective candidates today, so
why feed the funnel?”
4. “Who Needs PR? Our employment brand is fine.”
5. “I’m sticking with my current approach of scouring
the web for resumes. It’s worked before.”
6. “This is basic marketing stuff. I don’t need
executive buy-in.”
7. If I build it, they will come.”
#7SinsOfRecruiting
37. 40% of Job Seekers Abandon Your Site
Immediately
#7SinsOfRecruiting
38. 7 Deadly Sins Recruiters Make Today
1. “I usually find them and forget them”
2. “I’m supposed to track that?”
3. “I have enough prospective candidates today, so
why feed the funnel?”
4. “Who Needs PR? Our employment brand is fine.”
5. “I’m sticking with my current approach of scouring
the web for resumes. It’s worked before.”
6. “This is basic marketing stuff. I don’t need
executive buy-in.”
7. If I build it, they will come.”
#7SinsOfRecruiting
Editor's Notes
Once upon a time, finding candidates meant posting a job description and waiting for the resumes to come in. Whether you did this in newspapers, posted a job to a job board or focused exclusively on your career site, recruiters used to wait for prospective candidates to come to them.
But today’s generation of job seekers is different and what worked in the past definitely will not work for you today.
The jobs of today, didn’t exist five years ago. The rise of the app economy created a new types of jobs with specialized experience. The jobs listed here are positions companies leveraging the Jobvite platform are searching for today. These jobs just didn’t exist before the app economy.
And the jobs today require the right education. This may mean that you need to retrain existing employees to adopt to the newly created roles. Or that current candidates need to unlearn what they know and relearn new skills to adapt to the changes in the job market.
There is also a shift in job seeker demographics.You can see here in blue the working age population between 1970 and 2010 by country. And in orange the same countries with the working age population between 2010 and 2050. While all have dropped dramatically, 50% will see negative growth. In 2011 the baby boomers reached retirement age and by the year 2018, half of the working population will be made up of Gen Y workers.
And how you’ll find those Gen Y workers will be dramatically different than how you’ve found others.Each generation approaches work in a different way. Our grandparents were traditionalists. They found a job and stayed with the company for a long period of time. Sometimes only having one employer over their lifetime. Our parents were Boomers. As a group, they were the wealthiest, most active, and most physically fit generation of their time. They were the first generation to grow up genuinely expecting the world to improve with time. They also believed in long-term employment and, while they didn’t stay with one employer for their careers, you saw limited job hopping from people of this generation.Generation X was the rise of the free agent. Their independent childhoods led them to seek workplace autonomy and independence and to seek opportunities to make a visible difference and to use their creative abilities. They saw the Baby Boomers devoting their lives to their work and saw that loyalty repaid in layoffs and unstable corporations. As a result, they took their professional development into their own hands and looked for opportunities to further their careers at whatever company could help move them up the ladder.Generation Y are self-confident and optimistic, independent and goal-oriented. They’re blunt. They’re savvy, demanding, and high-maintenance. They think in terms of their own personal fulfillment and ask if the job is interesting or satisfying. Is the work meaningful and important. They are loyal and commited only so long as their organizations provide them with variety and opportunity. They are out-of-the-box thinkers who relish responsibility, demand immediate feedback, and expense a sense of accomplishment on a daily basis. They thrive on challenging work and creative expression, love freedom and flexibility and hate to be micro-managed. These are the people you will need to find and hire.
New tools and technology are changing how you find candidates. Employee referral programs have always been an important part of your sourcing strategy however, today they are more critical than ever. There are technologies available that make referral programs as simple as 1-2-3. They track who referred whom, how, and through which channel. Couple this with your referral programs that reward employees for helping to source great candidates and you’ve hit a homerun.Social recruiting platforms allow you to leverage your employees to help source potential candidates leveraging all available social media channels. Your employees are increasingly social and they are combining work and personal contacts in their social worlds. Leverage your employees and these social connections to help you find those passive candidates.Candidate resource management or CRM systems will change your ongoing communication with prospective candidates. Recruiting specific CRM systems allow you to engage with and nurture your growing talent pool with simplicity.And of course, big data and analytics help you understand everything about your recruiting funnel so you can optimize your hiring process and increase overall ROI.
When everything changes, your job as a recruiter changes, too.As you wrap up 2013 and get ready to plan 2014, now is the perfect time to rethink your perspective - and update your best practices.Today we will review the seven of the top offenses recruiters make today and my suggestions for improving your processes.
Our sin number one is “I usually find candidates and forget them”, especially when I learn they aren’t ready to make a move just yet or might be a bit junior for the current role.
I hear stories on a daily basis regarding the competitiveness of the job market and how hard it is to find qualified candidates. Regardless of industry and location, recruiters are having a challenging time finding qualified candidates. In fact, I recently had an opening on my team and I ran into a situation where I had found an amazing candidate and she had not one, not two, but 8 other job offers.As a recruiter, you are focused on the roles that you are currently trying to fill. You are working on multiple open reqs at any given time and using all available data to find those perfect candidates. Once you’ve found them and filled the open req, what do you do with all other applicants who might have been great, just weren’t ready to make a change right now or might be growing in their current role? Do you add them to a talent pool and forget? You shouldn’t and doing so will cause you to miss out on many qualified potential candidates.Today’s candidates require nurturing. To nurture a candidate, you are nourishing, feeding, educate or training one. You need to treat your candidates in the same way marketers treat potential customers.As a marketer, I nurture prospective customers every day. When I find the right prospect, I know they might not buy today however, I want to provide them with the relevant content so that when they are ready to buy, my company is top of mind.You want to do the same thing. Provide potential candidates with relevant content to help share your employment brand and given them a sense of what it is like to work for your company. Make sure the content is targeted. Are they graduating from college? A college recruiting message would be appropriate. If you don’t provide relevant content, you will hurt your brand more than help. I get an email a month from a large San Francisco company. Apparently I am in their talent pool. Unfortunately, the email they send to me is about entry level engineering jobs. Unfortunately, I am neither entry level nor am I an engineer, so I ignore their messages entirely. If the content was relevant, they might see better results.Share your company vision, employee success stories, and open roles. Keep them “warm” so that when they are ready to make a change, your company is who they think of.Automate your nurturing programs to make your job easier. Set up a program once (using the right content) and move potential candidates into the program. The technology will then make sure the potential candidates get the messages, when you specify, with the message you specify. It doesn’t get much easier than this.
The second sin hear is “I’m supposed to track that?”Unfortunately, many recruiters lack the systems they need to accurately track all interactions with potential candidates and because they aren’t tracking these, they may miss critical nuggets of information.
Are you tracking where your applications are coming from and where your hires orginated? If you are using a spreadsheet to track open reqs, volume of applies, and closed positions once you’ve hired someone, you are missing the chance to optimize your hiring process.If you know where applications originate and if those sources deliver candidates that you eventually hire, you can invest in the right source. If your data shows that your career site is bringing in the highest volume of applicants and those potential candidates are being hired, you might reallocate budget from job boards or outside recruiters to your career site to make sure its quick and easy for candidates to understand open roles and apply.
How do you report results to key stakeholders such as hiring managers, your manager, and the executive team?Do you have access to easy to understand reports that give you a depth of information to allow you to understand the overall effectiveness of your programs and your team?If not, you should. The reports shown here are from the Jobvite platform and provide everyone from the hiring manager to the recruiting and executive team with the information they need to make educated decisions. Whatever systems you use, make sure the reporting tools provided allow you to quickly and easily understand what your funnel looks like, how campaigns are performing, the status of all open reqs, and your KPIs (key performance indicators). If you don’t have a set of KPI’s, every publication focused on recruiting has a recommended set of KPIs and most vendors will also walk through your system and data and make recommendations for you.
Understanding your data is critical because, as you can see here, According to a 2012 study by Boston Consulting Group, CEOs report that recruiting delivers 40% more profit growth than the next HR function. More than talent management, learning, or employee engagement enhancements. In fact, in a PWC study, a similar percentage of CEO’s also responded that they had to slow down mission critical strategies because the didn’t have the team in place to execute on that strategy. Recruiting is a critical function within the company however, if you aren’t tracking information and understanding your recruiting funnel, you probably aren’t able to deliver this type of value to your organization. Understanding your data will help you get a seat at the table.
To get that seat, you need to understand what to track and why you need to track it. You need to understand the ROI on your recruiting efforts, your spend across your sourcing and recruiting mix. Where is your recruiting budget going? Is it balanced among all channels such as job boards, outside recruiters, events, and the like? Or are you heavy in one channel while ignoring others? Leveraging the data from your systems, this is a simple process with lasting impact. If you don’t know how to develop your ROI, let me know and we’d be happy to help you. Once you understand your ROI, you need to share it with your executive team. Sell what you are doing, the impact you have on the organization, and the value of the services you provide.
The third sin we frequently hear is “I have enough prospective candidates today, so why feed the funnel?”To this, I say “you’ve got to be kidding me”. Unless you are Google or an ultra hot company, chances are you don’t have enough qualified candidates.As you all know, hiring is increasingly competitive and as such, you cannot count your chickens before they hatch. You need to always be recruiting.
Think proactively about finding candidates as workers won’t flock to you without effort on your part. Just posting a job online isn’t going to cut it anymore. You will be innundated with resumes from unqualfied people and you’ll spend your precious time focusing on the wrong candidates. You need to understand who your target audience is and have a plan for finding those people.Get your name out there even if you aren’t hiring. Build that lasting talent pool and nurture those prospective candidates so that when you are hiring, you have warm prospects already teed up. As a recruiter, nothing is worse than starting a search cold. So do something about it and make sure you are out there creating contacts even if there isn’t an opening yet. Make sure you do know what is coming as far in advance as possible. Understand the different hiring needs and, if you’ve had access to reports, how long it takes on average to fill those roles, you will know how far in advance you need to start sourcing those great candidates.And finally, always be branding. Really understand your employment brand, what it is, what it stands for, and what work, if any, needs to be done. Your employment brand is critical and we’ll go through this in more detail a bit later.
We all know that the best possible candidates may not be actively searching for a role. These are called “passive candidates”. They aren’t out there seeking a new role, scanning the job boards, or interviewing however, they might be open to a conversation if you reach out. We encourage companies to leverage employee referral programs (including social channels) to reach this untapped audience. Our data shows that Candidates sourced through employee referral programs are hired more frequently than those sourced through other channels. And, they are hired 55% faster than those who come to you via your career site. Why? More than likely, they are already aware of the company and the culture based on the feedback they have from others in the organization. And since they were referred by people already in the organization, it is more likely than not they will be a cultural fit and a closer all around fit than someone new to the company.
So not only are they hired more frequently, in less time, they also stay the longest at the company. This is because they know the company coming in and they aren’t surprised by what they find. They know people, most likely have established relationships already, and know what to expect. These are not the employees that join and immediately have buyers remorse.
Our fourth sin is “Who needs PR? Our employment brand is fine.”This is a big mistake. Even the most well known and respected brands always focus on their employment brand. They know that this is a competitive differentiator and an area where they can let their culture shine.I recently read a report that shared 84% of companies believe a clearly defined strategy is key to achieving employer branding objectives, 59% of companies use their career website to communicate their employment brand however only 41% of companies have developed an employer brand strategy. So where do you start?
Do you know how potential candidates view your company?Glassdoor is one way you can better understand what current and former employees say about your company, what candidates say after interviewing, and how others view your company. I know that we focus heavily on this site as one of the ways to manage our employment brand. We know that prospective employees go here to check us out before they apply for a job or come in to interview. Because of that, we manage this page on the Glassdoor site. We make sure candidates have everything they need to help make an informed decision about our company. We share awards, news and information, product news and reviews, videos and photos from company events, and more. We are also leveraging the feedback we receive on the site. If there is something negative posted, we address it. We want to know what others think so we can improve what we’re doing and getting this feedback is a critical piece of the puzzle. Candidates are much more informed than they have been in the past and Glassdoor isn’t the only source for prospective employees to find information. Make sure you are also checking out Quora and other sites, participating in discussions and being present where you audience is.
Candidates are also leveraging social channels to learn about you, so please manage your social channels to help build your employment brand.Starbucks does an incredibly good job using Twitter to help share their employment brand. They have an account specific to their recruiting team and they share information about open roles, company culture, information about the different locations, executive views, and more. They have over 50K followers and what they share via this channel absolutely cultivates their employment brand. Many other brands do this well, too. Recruiters at companies such as Zappos have worked with their marketing counterparts to understand how to effectively brand their company on these pages. However, instead of branding the products the company sells, they are branding the company and selling open jobs. Another channel that we are seeing our customers use, in additon to LinkedIn and Facebook is Pinterest. We are seeing customers, such as Flipboard, leverage this site toshare their employment brand and find creative talent. They are sharing who they are, what they do, and their employee stories through boards and also search for creative talent on this site. They have focused on their employment brand and they know their audience and are marketing to this audience where they are. Very smart.
Our fifth sin is “I’m sticking with my current approach of sourcing the web for resumes. Its worked before”.We aren’t advocating that you give this up. However, if this is the only way you find potential candidates, you are missing a large audience.
Don’t get stuck expending effort just because it has worked in the past. Start with the low hanging fruit. Research shows that internal and employee referrals not only make your job easier, but they produce longer lasting results.We’ve discussed referral programs a bit already and I will remind you that data shows referral candidates can be five times more likely to get hired than other candidates. This is because educated employees know that their role is to seek out individuals with superior skills and experience. And because referral candidates are proactively sought out and prescreened by employees who know the job and the company, the candidate pool is of higher quality. Having pre-screened candidates saves you time and will make your hiring managers happy.Well designed referral programs produce a high percentage of candidates who are a strong cultural fit. This is because your employees know the culture and they are able to screen out those who are weak fit. This means that hiring managers don’t waste time on candidates that may be the wrong fit.
And remember, not everyone with a job is on LinkedIn. In fact, I know people that get so many inMail messages and requests that they have removed their profiles from LinkedIn. If you believe you will find everyone you could potentially need there, you are absolutely wrong. This would be like a marketer believing every prospect will search using Google. It’s just not the case. Like a marketer, you need multiple ways in which you find potential candidates and LinkedIn absolutely should be one channel. It should not be your only.We’ve discussed employee referral programs and why you should use them. They should be one component of your overall sourcing strategy.And finally, you need to be creative with where you look and again, really know your audience. What are the social sites your potential candidates visit? How do they consume information? How do they want to be communicated with? Having a clear understanding of your audience will help you uncover where your target audience is spending time. We know creative recruiters that are using other sites such as StackOverflow and Github to source engineering talent. They are using Vimeo, GitHub and Yammer, and more. Once you understand your audience, understanding where they hang out is easy.
Our sixth sin is “this is basic marketing stuff. I don’t need executive buy in”.
You are right, this is basic marketing however, it has to be applied to the recruiting funnel. Once you have done this, you will indeed find that recruiting is marketing.
Marketing professionals that know how to optimize prospect movement through the funnel are in high demand. As many of you know from searching for these people, their skills are highly sought and their ability to perform this optimization makes them a critical hire for the company. Remember that search I mentioned at the beginning of the presentation where I extended an offer to a candidate and she had 8 other offers. This is the job she was doing.How many of you have heard or seen your companies “marketing funnel”? The marketing funnel is a structured methodology for mapping your current sales prospects. It gets its name from its shape and also by the fact that it is intended to show where those prospects are as you attempt to move them toward close. A marketing professional needs to cast a wide net in order to bring in the prospects that sales needs and they do this via campaigns – email, search, or the web. Once a prospect has responded to a campaign, they have entered the funnel. They are scored, usually based on implicit and explicit data, and based on this score, they are either passed to sales as “hot” or they go into a marketing automation system such as Marketo, to be nurtured. Nurturing is done via a series of automated emails that are designed to help engage with a prospect and warm them up. This is done so that when the prospect is ready to make a purchase, they are warm and more receptive to contact from the sales rep. Once warm, the sales rep will reach out and hopefully close the prospect.Throughout the funnel, marketing is constantly measuring and making adjustments. Done right, your marketing funnel can be a strategic competitive differentiator for your company.
Recruiters now need to do the same.Like marketers, you need to cast a wide net to source prospective candidates. You will need to build campaigns to reach your target audience and will need a centralized database to hold their contact information – to build your talent pool.You will need to nurture prospective candidates who aren’t yet quite ready to make a switch. You all know that great candidate that just isn’t there yet. Don’t you want to keep engaged with him/her so that when they are ready, you are the first person they think of?Once you’ve nurtured candidates and they’ve re-engaged, you will want to make sure you can quickly and easily schedule, interview and receive feedback from the hiring managers, with the end goal of making an offer.And like the marketer, you need access to real time data to optimize the process throughout the funnel.
At the top of the funnel, you need to leverage your employees, and their connections, help you find the right talent by harnessing the power of social media. Solutions provide your employees with a fast and easy-to-use application for sharing job openings with their social networks. This allows you to reach more passive candidates, promote your company’s employement brand, track your success, and sport your top referring employees all with an eye at cost-efficiency.Recruiting specific Candidate Resource Management systems or CRM’s are a centralized system that helps you search for, collect, and cultivate a lasting talent pool. Similar to marketing automation technology such as Marketo or Eloqua, CRMs allow you to nurture your prospective candidates and build campaigns so that when they are ready to switch jobs, you are the company they want to engage with.And ATSes help you close the deal. With an applicant tracking system, you get the power to manage your entire hiring and applicant tracking process with just a few clicks. And just like a marketer optimizes their funnel performance with access to real-time data and analytics, you need a reporting and analytics tool to provide you with real-time data to support your decision making.
Our final sin is the belief that “if I build it, they will come”
We all know, this isn’t the field of dreams. You need a solid recruiting strategy, including an employee referral program leveraging social technologies and tools, a nurturing program, and a clear understanding of your employment brand. Once you have that, you can build a career site that tells your story and helps you capture prospective candidates.
You do need to have an amazing career site and it has to reinforce your employment brand.RMS, a current client of Jobvite, has consistently won awards for the work they have done on their career site. RMS understands that when you build an amazing career site, you need to think about it like an ecommerce retailer does. At the end of the day, a retailer only cares about one thing – does the potential customer put something into their shopping cart and buy. As recruiters, that is what you care about as well. Your end goal is for potential applicants click on “open positions” and apply. Your career site can become a competitive differentiator. If its easy for a finance manager to apply on your site and it takes 30 minutes to do so on a competitors site, where do you think they will apply?RMS realizes that they are competing in the valley for the same talent as everyone else. They are using their career site as that competitive differentiator. Through their career site, you get a clear understanding of who they are, what they stand for, and why you should be part of their company. You can watch videos, chat with recruiters, and see how they are helping their customers succeed. You want to be part of the company even before you view open roles.
Here is an example of a company that doesn’t understand that their career site should be viewed in the same way an ecommerce site is built. And this is from a company with extensive retailing experience. This is a well known, trendy company and, just for fun, I applied for a job there earlier this week. In doing so, I found a couple of different problems that will impact their ability to close candidates coming to their site. First of all, I couldn’t find the career site on their website. I had to search all over for it and finally found buried in the footer with 25 other links.Once there, instead of sharing the company culture, I found the standard boilerplate “our employees are our biggest stars” and they allowed me to search for jobs. Before I could even search, there was some confusing language about creating an account and logging in before searching for jobs or maybe my password won’t work and I might need to do something new. If I didn’t really want to apply, I would have abandoned the page right there. But I kept going. I was finally able to search for a job and found one that I was interested in. To apply, I had to register for the site and complete a profile. There were probably about 50 fields of information that were required. As any ecommerce site will tell you, you want to make it easy for people to provide you with the information you need and asking a potential candidate to fill out 50 different fields, create a profile, and then finally upload a resume is asking a lot. The candidate experience is critical and the company is making it difficult for people to apply for open roles.
Now, let’s look at what RMS has done.Careers is part of the top level navigation of their website.Once on the career page, I can learn about the company, meet the people I would work with, chat with recruiters or view all jobs. I found a job that was interesting to me and I clicked to apply. From there, I could quickly and easily either apply with LinkedIn or upload my resume. I spent about 3 minutes on the apply page. By making it so easy for potential candidates to apply, I suspect their abandon rate on their pages is very low and, as a result, they are able to really capture great talent right from their career site.It is no wonder the CandES awards that recognize companies that value the candidate experience, continues to acknowledge the work RMS has done and give them awards.
Having a killer career site means also making sure it is optimized for mobile.Why? According to a recent study by CareerBuilder, Nearly one-third of CareerBuilder.com’s traffic each month comes from mobile devices; however, CareerBuilder tracking shows that as much as 40 percent of mobile candidates abandon the application process when they are notified they are about to encounter a non-mobile friendly apply process.Companies who are mobile-optimized have a distinct advantage. That same CareerBuilder survey found that, of the 20 percent of companies who have mobile-optimized career sites, one in five applications come through mobile devices. Nearly one in ten companies said mobile accounts for at least half of their applications. 40% of your career site traffic is considerable. Can you afford to lose this on a daily basis? I know we can’t.
The war for talent is real and attracting qualified Gen Y candidates is a challenge. Here you see the top seven sins we hear about on a daily basis. I’ve provided you with some solutions to address these challenges and would be happy to answer any questions you might have.