Jobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris Forman

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Jobvite Summit'15 Chicago Keynote presented by Appcast.io CEO/Founder Chris Forman, May 21, 2015 Transform Your Recruiting Strategy Through Numbers. #JobviteSummit

TRANSFORM YOUR RECRUITING
STRATEGY THROUGH NUMBERS
How application length, device, and platform
impact your sourcing costs and quality.
Christian Forman
Appcast.io, Founder & CEO

About me
• 20 years building recruiting
technology (AIRS, The RightThing,
StartWire, & Appcast.io).
• Spoken at 200+ industry events and
conferences.
• Part of the team that has won the
HR Tech ‘Product Of The Year’ on 3
different occasions.

Quantifying the ‘application’ funnel
• Multi-year, large scale research
project.
• Analyzed click-to-apply ratios
for 500,000 applications.
• Every major applicant tracking
system; mobile & desktop.
• 16 major industries.

Application
Length
Device Platform
3 ‘structural’ issues impact the funnel

More questions…more drop off
10.60%
7.51%
5.68%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
1-25 26-50 50+
CTA %
Click-To-Apply (CTA):
The percentage of job seekers who click
to view a job and actually go on to
complete an application.
# of Questions

‘Apply time’ is the biggest driver
12.47%
6.97%
3.61%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
1-5 6-15 15+
# of Minutes
CTA %

Device is a game changer
Difference
Banking 20% 3% 650%
Food Service 13% 2% 430%
Healthcare 9% 2% 417%
Technology 19% 1% 2209%

So what?
A better candidate
experience saves money.

Shorter applications = lower costs.
$4.01
$7.17
$13.85
$-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
1-5 6-15 15+
# of Minutes

Better mobile = lower costs.
Good Mobile Bad Mobile
$0.50 CPC $0.50 CPC
13% CTA 2% CTA
$3.85 CPA $25.00 CPA
= =

Jobvite = lower costs.
Jobvite 7.46% $6.71
Leading Mid Market ATS 6.74% $7.42
Leading Mid Market ATS 6.36% $7.86
Leading ERP 6.36% $7.86
Leading Large Market ATS 5.65% $8.85
Leading Large Market ATS 5.34% $9.37
Leading ERP 5.22% $9.58
Leading Transportation ATS 4.84% $10.32
Leading Large Market ATS 2.76% $18.09
Leading HealthCare ATS 2.48% $20.18
CTA eCPA

• Pay-per-applicant job ad
exchange.
• Only sponsor jobs that
need applicants
• Pay-per-applicant, not on
the click or posting
• Millions of job seekers
from thousands of sites
• Proven quality
The source of our data.

150 clients in 15 months
Transportation Banking & Business Retail & Consumer HealthCare Technology

Your Name Here
Company Name Here, Position Title Here
Email Here
THANK YOU!

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