Digital Marketing Hacks for Recruitment - Ashwani Paswan - Sourcing Lab at TASCON16 Please follow us on Twitter: @SourcingAdda @TheSourcePro

1. How to build a Sourcing
Team
Chinmay Chavan
Lead Trainer
SourcePro
“Digital Marketing Hacks for Recruitment”
Ashwani Paswan
Head
Sourcing Adda
1

2. Interactive marketing of products or services using digital technologies to reach and convert
leads into customers and promote brands, build preference and increase sales.
What is Digital Marketing?

3. 3
Digital Marketing Hacks for Recruitment!

4. Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search engine's
Organic/unpaid results.
Digital Marketing Hacks for Recruitment!

5. How Google works?
Digital Marketing Hacks for Recruitment!
• Crawling
• Snapshot
• Caching
• Indexing

6. How Search Engines reads a website?
Digital Marketing Hacks for Recruitment!

7. How to make Job Advert search engine friendly?
1. Use more effective job titles
(Eg., ‘sales job’ may describe the job generally, but ‘Pharmaceutical Sales
Representative’ would be a better phrase to target.)
Never Use Sales Star Needed!
Key Word Research is the key!!
Digital Marketing Hacks for Recruitment!

8. 2. Good opening paragraph of Job Description
The first 160 characters of your job description is highly important
Eg: “We are looking for a Sales Executive with experience in the pharmaceutical industry
to join our specialist sales team in Pune, Maharashtra."
3. Repeat your key phrases but do not Spam.
2% to 3% of total text.
4. Alternative job titles:
e.g. "online marketing manager or Internet marketing manager".
Digital Marketing Hacks for Recruitment!

9. Avoid the following tactics
• Using location in Job Titles
(Eg. “marketing-manager-jobs-in-Pune-Maharashtra-in-Pune-Maharashtra”)
• Using job titles that are in question form.
• Including the salary or rate of pay in titles
• Capitalizing words (unless appropriate) in titles
• Mentioning 'No experience required' in titles
• Abbreviate job titles. ‘Sr. VP’ is not an effective instead, choose ‘Senior Vice President’.
Digital Marketing Hacks for Recruitment!

10. Be passionate!
Digital Marketing Hacks for Recruitment!

11. Leveraging Social Media Features for Job Postings
• Content containing images attract 94% more total views than content without images.
• Over 700 video are shared on Twitter every minute.
• Job posts get 36% more applications if accompanied by a recruiting video.
Digital Marketing Hacks for Recruitment!

12. Twitter Cards
With Twitter Cards, you can attach rich photos,
videos and media experience to Tweets that
drive traffic to your website.
Twitter Cards for Social Recruiting
Digital Marketing Hacks for Recruitment!

13. Tweet Without Twitter Cards Tweet With Twitter Cards
Visit here: https://dev.twitter.com/cards
Digital Marketing Hacks for Recruitment!

14. Method 1: Plugins
Twitter recommended three plugins for Twitter Cards:
• Jetpack
• JM Twitter Cards
• WordPress SEO by Yoast
Method 2: Code it yourself
Web Code Tools : A Tool to generate twitter card meta tags for your website.
http://webcodetools.com
Once the code is placed you can Preview cards here:
https://cards-dev.twitter.com/validator
Digital Marketing Hacks for Recruitment!

15. Schedule your Job Posts for effective Social Recruiting
Easy steps for plan to timing for your social recruiting campaign.
1. Know your target
2. Pick a time (NOT) any time!
3. Do Not Spam
83%
65%
40%
55%
36%
94%
37%
18%
Digital Marketing Hacks for Recruitment!

16. Convert ‘likes’ into ‘applies’ with new ‘Careers tab’ for your Facebook pages
Digital Marketing Hacks for Recruitment!

17. Benefits of having ‘Careers tab’ for your Facebook pages
2. Increase more Traffic In Recruitment
3. It Helps You Attract Passive Candidates
1. It Enables Anyone To Recruit For You
Some of the top applications
• Work4 Labs
• Jobcast
• Jobvite
• LinkUp
• Bullhorn Reach
Digital Marketing Hacks for Recruitment!

18. Digital Marketing Hacks for Recruitment!

19. • Build Awareness
• Branding
• Lead Generation
• Sales
• Recruitment
Digital Marketing Hacks for Recruitment!

20. • 1.49 billion members worldwide.
• 22 billion ad clicks per year.
• Facebook Ads Are Cheap.
• Facebook Target Capabilities are Exceptional.
• Easily Track Spend, Performance And ROI
Source: Moz
Facebook is a powerful, versatile, and effective advertising platform.
Digital Marketing Hacks for Recruitment!

21. Digital Marketing Hacks for Recruitment!

22. • Pick the Best Image.
• Write a Great Description.
• Send them to your Career site.
Digital Marketing Hacks for Recruitment!

23. Digital Marketing Hacks for Recruitment!

24. • Fast
• Targeted
• Cost Effective
• Branding
• Less Competition
• Target Candidates by:
Key words
Geographic Regions
Age Groups
Why Google Ads for Recruitment?
Digital Marketing Hacks for Recruitment!

25. • Google Ad Display
Network servers Over
1 Million Sites
• Google Display
Network serves over 6
billion impressions
(views) Every Day
Digital Marketing Hacks for Recruitment!

26. Digital Marketing Hacks for Recruitment!

27. • How do I know what website a candidate clicked
to find my website?
• What words are candidates using to search for
my jobs?
• How many of your website visitors are using a
mobile phone/device?
• What results are all my social recruitment
marketing efforts really getting me?
• How many new candidates are viewing my jobs?
Google Analytics for Recruitment Success
www.analytics.google.com
Digital Marketing Hacks for Recruitment!

28. • Use SEO to attract more potential candidates.
• Use Twitter Cards to explain more about your Jobs.
• Use Facebook Career Page to convert followers into Applicants.
• Paid Recruitment Campaigns for targeting potential candidate.
Facebook, Twitter and Google Ads
Retarget Candidates
Gather Analytics and behavior of Candidates.
Take Away!!
Digital Marketing Hacks for Recruitment!

29. Thank you!
https://in.linkedin.com/in/socialmediaenthusiast
@imAshwaniP
Digital Marketing Hacks for Recruitment!