This is the presentation I gave at the 2012 CIPD Exhibition in Manchester. If you would like a copy of the notes or have any questions then please email me.

2. Introduction
 Director / Founder of Easy Web Recruitment (est. 2005)
 Since 2005 we have been designing and implementing online recruitment campaigns for
large (Tesco, Next, Nike etc) and hundreds of SMEs & NFPs
 Aim to reduce costs and admin burden – essentially vacancy outsourcing

3. Easy Web Recruitment

4. Choosing a job board that
will deliver
Are you feeling lucky?
Picking a new job board is always part judgement, part luck and all job
board performance should be constantly monitored

5. Choosing a job board that
will deliver
Tip 1 – How many similar jobs do they have?

6. Choosing a job board that
will deliver
Tip 1 – How many similar jobs do they have?
Candidates will tend to migrate to wherever the largest number of
relevant jobs are

7. Choosing a job board that
will deliver
Tip 2 – What is the average number of applicants per job?
If the job boards does not have the quantity the likelihood they are also
lacking in quality

8. Getting Your Advert Found on Job Boards

9. Picking the best job title
Which of these is the best job title for your advert?
•HR Manager
•Personnel Manager
•Employee Relations Manager
•Human Resources Manager
•People Manager

10. Picking the best job title -
LinkedIn
2,599 LinkedIn members who are currently “Human
Resources Manager”

11. Picking the best job title -
Linkedin
12,862 LinkedIn Members who are currently “HR Manager”

12. Picking the best job title -
LinkedIn
You can even drill down to see job title patterns in a
specific sector.

13. 3. Get listed at the top of the results?

14. Optimise your advert
Two main types of job boards
Chronological
•List adverts in chronological order from date posted
Relevance
•List adverts based on “relevance” to the users search
term

15. Chronological Job Boards

16. Chronological listing job
boards
The Only Strategy
As you cannot predict what day you ideal candidate will search the
job board, all you can do is maximise your time at the top by listing
for as many relevant search terms as possible.
Example Title:
HR Manager (Human Resources)
Example Footer (positioned at bottom of advert):
You may have had previous experience of working in one of the
following roles: HR Manager, Human Resources Consultant, HRBP,
CIPD Qualified, Senior HR Manager, HR Consultant, Deputy HR
Manager

17. Relevance Listed Job Boards

18. Relevance listing job boards –
Total Jobs example
• 153 Words
• Keyword density of
8.3%
• Role posted 14 days
ago
• #1 result from 810
adverts

19. Relevance listing job boards –
Jobsite example
• 242 Words
• Keyword density of
4.9%
• Role posted today
• #1 result from 610
adverts

21. Employee Referrals

22. Employee Referrals
Identify a highly desirable item that would appeal to
most of your employees

23. Employee Referrals
Cash is not the greatest motivator

24. Employee Referrals
Tangible items (including vouchers) provide a
“double whammy” motivation boost

25. Employee Referrals
My own personal favourite….an iPad

26. Sourcing your next hire via Social Media

27. Explore the options
Tools Techniques
• Linkedin • Direct Sourcing
• Facebook • Social Recruiting
• Twitter

28. Social Media
• Direct Sourcing: Typically, intrusion marketing such as:
- Advertising
- Direct Approaches
More transactional than conversational
• Social Recruiting: Focuses on building relationships:
More conversational than transactional

29. Facebook & Twitter Recruitment

30. As we only have a few minutes left….

31. ….here is the Facebook/Twitter
recruitment in 6 slides

32. 1. Are our current/future employees
using Facebook & Twitter?

33. 2. Can I use direct sourcing techniques
(advertising, headhunting etc.) on
Facebook or Twitter?

34. 3. Does your organisation have a story to
tell?

35. 4. Do I have the time, skills and
permission of my bosses to tell this
story on Facebook & Twitter?

36. Facebook
Profile Pages – Future Publishing Jobs*
*Built by two non techie HR professionals

37. Twitter
Wiley HR – Engaging with prospective candidates

39. 6 Ways to Recruit via Linkedin

40. 1. Paid Advertisement
1. Advertise on Linkedin Jobs (£125 per job)

41. 2. Free Career Discussion Posts
2. Post a “Career Discussion” for free in a Group

42. 3. Posting a network update
3. Post a update to your network

43. 4. Updating Company Followers
4. Post an update to your Company’s followers

44. 5. Creating a Group
5. Create a group (indirect strategy)

45. 6. Searching and Approaching
6. Search and directly approach (headhunting-lite)

46. Linkedin – Approach Strategies
Invite to interview example message

47. Applicant Tracking Systems and
Candidate Experience

48. Applicant Tracking Systems
Candidate Experience:
The good, the bad and the ugly

49. Applicant Tracking Systems
The Good – Apply via LinkedIn, Facebook & Twitter

50. Applicant Tracking Systems
The Bad – Part 1

51. Applicant Tracking Systems
The Bad – Part 2

52. Applicant Tracking Systems
The Ugly

53. Questions?

54. Additional Sources of Information
3 Linkedin Webinars for Recruiters
1. Building a profile and getting started.
2. The four main ways to recruit via Linkedin.
3. Searching Linkedin using advanced search techniques.
Webinars run once every 6 weeks, please see:
http://bit.ly/Linkedin-Rec-Webinars

55. Direct Sourcing
Strategies Workshop
FREE Workshop
Direct Sourcing Strategies
Developing a Direct Sourcing Strategy for your Organisation
• How to predict which job boards will work for your vacancies
• Categorising and optimising your job board adverts
• How to double your response from online CV databases
• How to integrate Facebook, Twitter and Linkedin into your strategy
Ran at over 12 locations UK wide (including Central London, Manchester & Leeds)
For more information: http://easywebrecruitment.eventbrite.com/

56. Come & Visit Us
We are on stand 383

57. Get Zapped
If you want these notes, then please get zapped

58. Your Presenter
Tel: 01933 667126
Email: adrian@easywebrecruitment.com
Feel free to contact me for notes or any follow up questions.