The document outlines seven common "sins" or mistakes that recruiters make and provides recommendations to improve recruiting practices. The sins include failing to nurture candidates, not tracking recruiting metrics, neglecting to continuously source new candidates, having a weak employment brand, relying only on outdated recruiting methods, failing to obtain executive support, and assuming candidates will naturally find available jobs without proper outreach. The recommendations emphasize using candidate relationship management systems, social recruiting, employee referral programs, communication campaigns, and demonstrating recruiting ROI to executives.
CheckIn lets you capture leads at events instantly and manage them in LinkedIn Recruiter, so you never miss a lead again!
We released 3 new CheckIn enhancements that let you find and qualify your leads faster:
- New CheckIn Questions let you ask candidates qualifying questions such as GPA, preferred office location, work status and more
- CheckIn Search Filters let you instantly hone in on the right candidates based on their answers to your CheckIn questions and immediately qualify
- CheckIn "Overview" gives you a snapshot of your CheckIn form so you save time from reviewing the details screen-by-screen in the edit flow
Sankar Venkatraman, Product Marketing expert for LinkedIn Talent Solutions, will go over each stage in a candidate journey and reveal specific touchpoints where effective recruitment campaigns will work.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. bit.ly/contacttalentsolutions
CheckIn lets you capture leads at events instantly and manage them in LinkedIn Recruiter, so you never miss a lead again!
We released 3 new CheckIn enhancements that let you find and qualify your leads faster:
- New CheckIn Questions let you ask candidates qualifying questions such as GPA, preferred office location, work status and more
- CheckIn Search Filters let you instantly hone in on the right candidates based on their answers to your CheckIn questions and immediately qualify
- CheckIn "Overview" gives you a snapshot of your CheckIn form so you save time from reviewing the details screen-by-screen in the edit flow
Sankar Venkatraman, Product Marketing expert for LinkedIn Talent Solutions, will go over each stage in a candidate journey and reveal specific touchpoints where effective recruitment campaigns will work.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. bit.ly/contacttalentsolutions
Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Tal...LinkedIn Talent Solutions
Social platforms and new technologies have transformed the way companies market and sell to their customers and prospective employees. Click through this presentation to see core marketing and sales best practices that you can apply to raise your team’s talent acquisition game.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Pre-hire assessments are essential to the hiring process. They add science and objectivity to candidate selection to make smarter hiring decisions. https://www.smartrecruiters.com/
Presentation by SmartRecruiters CEO Jerome Ternynck, https://www.twitter.com/jerometernynck
The universe has changed: Candidates are like consumers. This new dynamic of candidates as consumers has huge implications for your recruitment. Namely:
How you gather data on interested candidates, and what can you do with that?
How do you offer a compelling relationship with your brand for candidates at all stages of the process, both during attraction and selection.
How do you build rich candidate profiles that help you target the right candidates, and then make data driven decisions about who to hire.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Jobvite
A streamlined recruiting funnel could help you attract X% more quality hires.
By examining your entire hiring process from start to finish - Employment Branding, Sourcing, Candidate Experience, Candidate Selection, and finally, Insight - you will attract more quality applicants at a much lower cost.
Join Rachel Bitte, Chief People Officer at Jobvite and Chris Forman, CEO of Appcast, as they dive into the recruiting funnel and learn why a streamlined recruiting process is a must.
On November 5 at 1 pm ET/10 am PT, we’ll share:
Why employer branding is the first step in securing a positive application process
How to convert more job seekers to applicants by a deeper analysis of your job ads
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI
Modern Marketing & Recruitment: Best Practices for Talent Acquisition Leaders...LinkedIn Talent Solutions
Marketing and recruitment join forces as Linda Descano, Head of Content & Social at Citi, and Kim Jokisch, Director of Employment Branding & Media at Red Hat, share how talent acquisition leaders can apply core marketing and content best practices to recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
You have zombies lurking on your career site and recruitment marketing channels and you don't even know it. The folks at Fistful of Talent and SmashFly know how to help you turn these zombie visitors into real, live candidate leads using a talent network and nurture strategy.
Exclusive demo of the new jobs posting experience and a crash course on crafting a job description that tempts the right talent.
Find some helpful links:
To learn more about the product: http://bit.ly/1so9g3e
For best practices on crafting job descriptions: http://bit.ly/1V830It
DIFFERENT AND EFFECTIVE WAYS OF RECRUITING
STEPS TO GET REFERRALS FROM LINKEDIN
STEPS AND PLAN FOR RECRUITMENT USING SOCIAL MEDIA
RECRUITMENT POSTS
ARTICLE LINK: https://medium.com/@maryam.sajid00/recruitment-articles-and-posts-1dbedbd7b7b0
Stacy Zapar, Tenfold
Employer Branding has become an integral part of the Talent Acquisition conversation in recent years. And we've evolved by leaps and bounds. But where do we still have room to grow? What's the next step in this evolution? How do we bridge the gap between consumer brand and employer brand? How do we get away from “employer blanding” to truly unique content and messaging that differentiates and helps candidates self-select? What are forward-thinking companies doing now to share content that's more transparent and authentic, rather than sugar-coated sunshine and rainbows? Hear Stacy's predictions and recommendations for the next wave in the Employer Brand evolution so you can start taking steps now to be ready for what's next.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
Lean at ITP - customer relationships and channels, always a fun discussion with students who can elegantly pivot between hardware and software and high end jewelry.
Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Tal...LinkedIn Talent Solutions
Social platforms and new technologies have transformed the way companies market and sell to their customers and prospective employees. Click through this presentation to see core marketing and sales best practices that you can apply to raise your team’s talent acquisition game.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Pre-hire assessments are essential to the hiring process. They add science and objectivity to candidate selection to make smarter hiring decisions. https://www.smartrecruiters.com/
Presentation by SmartRecruiters CEO Jerome Ternynck, https://www.twitter.com/jerometernynck
The universe has changed: Candidates are like consumers. This new dynamic of candidates as consumers has huge implications for your recruitment. Namely:
How you gather data on interested candidates, and what can you do with that?
How do you offer a compelling relationship with your brand for candidates at all stages of the process, both during attraction and selection.
How do you build rich candidate profiles that help you target the right candidates, and then make data driven decisions about who to hire.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Jobvite
A streamlined recruiting funnel could help you attract X% more quality hires.
By examining your entire hiring process from start to finish - Employment Branding, Sourcing, Candidate Experience, Candidate Selection, and finally, Insight - you will attract more quality applicants at a much lower cost.
Join Rachel Bitte, Chief People Officer at Jobvite and Chris Forman, CEO of Appcast, as they dive into the recruiting funnel and learn why a streamlined recruiting process is a must.
On November 5 at 1 pm ET/10 am PT, we’ll share:
Why employer branding is the first step in securing a positive application process
How to convert more job seekers to applicants by a deeper analysis of your job ads
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI
Modern Marketing & Recruitment: Best Practices for Talent Acquisition Leaders...LinkedIn Talent Solutions
Marketing and recruitment join forces as Linda Descano, Head of Content & Social at Citi, and Kim Jokisch, Director of Employment Branding & Media at Red Hat, share how talent acquisition leaders can apply core marketing and content best practices to recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
You have zombies lurking on your career site and recruitment marketing channels and you don't even know it. The folks at Fistful of Talent and SmashFly know how to help you turn these zombie visitors into real, live candidate leads using a talent network and nurture strategy.
Exclusive demo of the new jobs posting experience and a crash course on crafting a job description that tempts the right talent.
Find some helpful links:
To learn more about the product: http://bit.ly/1so9g3e
For best practices on crafting job descriptions: http://bit.ly/1V830It
DIFFERENT AND EFFECTIVE WAYS OF RECRUITING
STEPS TO GET REFERRALS FROM LINKEDIN
STEPS AND PLAN FOR RECRUITMENT USING SOCIAL MEDIA
RECRUITMENT POSTS
ARTICLE LINK: https://medium.com/@maryam.sajid00/recruitment-articles-and-posts-1dbedbd7b7b0
Stacy Zapar, Tenfold
Employer Branding has become an integral part of the Talent Acquisition conversation in recent years. And we've evolved by leaps and bounds. But where do we still have room to grow? What's the next step in this evolution? How do we bridge the gap between consumer brand and employer brand? How do we get away from “employer blanding” to truly unique content and messaging that differentiates and helps candidates self-select? What are forward-thinking companies doing now to share content that's more transparent and authentic, rather than sugar-coated sunshine and rainbows? Hear Stacy's predictions and recommendations for the next wave in the Employer Brand evolution so you can start taking steps now to be ready for what's next.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
Lean at ITP - customer relationships and channels, always a fun discussion with students who can elegantly pivot between hardware and software and high end jewelry.
This AAPB presentation was given at the 2016 National Federation of Community Broadcasters (NFCB) conference in Denver, Colorado. Panelists included Karen Cariani, Alan Gevinson, Rachel Curtis, and Casey Davis.
De echte Mad Men & hun dubbele persoonlijkheden - BEStylight
STYLIGHT verzamelde de essentiële elementen van de belangrijkste Mad Men personages: Don Draper, Peggy Olson, Joan Holloway, Betty Francis & Roger Sterling
De echte Mad Men & hun dubbele persoonlijkheden - NLStylight
STYLIGHT verzamelde de essentiële elementen van de belangrijkste Mad Men personages: Don Draper, Peggy Olson, Joan Holloway, Betty Francis & Roger Sterling
Why do we start startups? A good question for the inaugural class of the NYC Media Lab: The Combine. Covering Motivation, Lean, Business Model Canvas, the Rich/King Dilemma, and Scale Outcomes
How to Create a Winning Recruitment StrategyCareerBuilder
A winning recruitment strategy is the difference between companies that lead and companies that lag, and now is the perfect time to build or revitalize your recruitment strategy.
This was a webinar conducted for SHRM targeted at small businesses who need to recruit top talent without a brand name or a big budget. These tactics are not revolutionary but demonstrate how small businesses have to scale efforts to allow them to compete with the big guys.
social recruiting playbook 2023 ebook.pdfZappyhire
This e-book talks about the new recruitment trend that is attracting and engaging talents through social media. Get a complete overview of how to strategize social recruiting, how to measure it, best social recruiting practices, and its tips and tricks.
Streamline the IT Hiring Process | WhitepaperACTIVE Network
Some 70% of hiring managers say they want to hire more technology workers in the coming months. If you’re one of those people, you should be aware that a unique set of challenges lies ahead. This whitepaper provides actionable insights into the most prevalent hurdles currently facing IT hiring managers, and is intended to help not only streamline your hiring process, but to get the most from your staffing and recruiting partners.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Page 2
The Seven Deadly Sins of Recruiting
Table of Contents
Introduction 3
“I usually just find them and forget them.” 4
“I’m supposed to track that?” 5
“I have enough prospective candidates today, so why feed the funnel?” 6
“Who needs PR? Our employment brand is fine.” 7
“I’m sticking with the old school approach: scouring the web for resumes. It’s worked before.” 8
“This is basic marketing stuff, so I don’t need executive buy-in.” 9
“If I build it, they will come.” 10
Have you seen the error of your ways? 11
3. Page 3
The Seven Deadly Sins of Recruiting
Once upon a time, finding candidates meant posting a job description…and then waiting. But today, everything’s different.
• Jobs have changed. Now more than ever, openings in STEM fields (science, technology, engineering, and mathematics) are dominating the global marketplace.
In fact, the Bureau of Labor and Statistics believes that the STEM workforce in the U.S will total more than 8.65 million workers by 2018.1
• Jobseekers have changed. Research shows that Generation Y workers will change jobs every 3-4 years—because they want more from employment than
paychecks and benefits.2
• Technology has changed. Advances in SaaS platforms, mobile technology, and social media have provided companies with a vast new assortment of
recruiting tools.
But here’s the kicker: When candidates change, and the recruiting environment changes, your job as a recruiter will change, too. Are you ready to adapt?
If you aren’t sure, don’t fret. A number of recruiters today are faced with the challenge of adjusting to the new climate. Now is the perfect time to analyze your behavior
and rethink your perspective.
Here’s a look at seven of the top “sins” recruiters commit today, along with valuable direction for correcting your bad habits.
4. Page 4
The Seven Deadly Sins of Recruiting
“I usually just find them and forget them.”
Wrong approach. Today’s candidates—particularly those with critical STEM skills—need
nurturing, just like potential customers. You wouldn’t just forget your customers, right?
Turn that attitude around. You need to think about candidates more broadly. You aren’t
just targeting active jobseekers—you’re luring in passive prospects, too. You need to
tailor your ongoing engagement to suit all of these people, which means employing the
right tools.
Consider these options:
• A Candidate Relationship Management (CRM) system. Strong relationships with
candidates are vital to ensuring their ongoing loyalty and interest. A robust CRM system
can provide you with the tools and analytics you need to build and nurture a long-term
talent pool.
• Multi-channel communication. Your CRM system should assist you in sourcing and
communicating with prospects across a wide variety of channels, from email to social
networks to employee referrals. As recruiting candidates becomes more and more like
marketing to potential customers, make sure you are positioned to cast a wide net.
1
5. Page 5
The Seven Deadly Sins of Recruiting
2
“I’m supposed to track that?”
If you’re not tracking sources and reporting your results, you’ll have a hard time
understanding why you’re successful at hiring the right candidates (or why you’re not
successful). And that, of course, means you won’t be able to justify further investments.
To ensure you have the right information accessible for fast decision-making, look for
recruiting technology that allows you to:
• Trace candidates back to their original sources, regardless of where they came
from. You want to know which sources provide the highest quality candidates—and
which might not be worth further effort or expense.
• Keep tabs of ongoing communication with prospects, and their engagement
activity, whether they’ve applied for a position or not. Just as you would track
potential customers through a sales funnel, follow your prospects from the moment
of first engagement. Your goal is to effectively sway qualified candidates to apply and
eventually accept a position, but you can’t do that unless you know how and when
you’ve interacted with them, and how best to drive a positive response.
• Create and easily send reports that reflect the status of your efforts across
any channel, any time period, or any position. The name of the game is real-time
flexibility, so you know where you stand and can course correct as needed.
6. Page 6
The Seven Deadly Sins of Recruiting
3
“I have enough prospective candidates today,
so why feed the funnel?”
First of all, you know the old adage about counting your chickens. And second, you
must start thinking proactively about finding candidates. This generation of workers
won’t flock to you without effort on your part—and, in fact, many of the best candidates
aren’t even looking for a job yet. You need to show the passive prospects what your
company is about and why they should care.
How do you do that? By taking proactive measures like these:
• Social recruiting. Establish a real presence on top social networks such as Facebook,
LinkedIn, and Twitter. Be sure you actively participate in these areas by regularly
posting thoughtful content that builds and engages an interested audience.
• Communication campaigns. Create meaningful, targeted campaigns that allow your
prospects to see what your company has to offer. Look for recruiting technology that
makes drafting these campaigns simple yet graphically engaging—with email or web
templates, for example.
• Employee referral programs. Employee referrals are the top rated source of quality
candidates, according to a recent Jobvite survey.3
And research has shown that
successful employee referral programs can speed time-to-hire by 55% over career
sites, not only because you have more candidates applying for open jobs, but
because you can stockpile referrals to build a talent pool that’s ready to apply.4
Harness this power by enabling employees to easily refer their friends and
connections using social media and other fast and accessible tools.
7. Page 7
The Seven Deadly Sins of Recruiting
4
“Who needs PR? Our employment brand is fine.”
Fine? Are you sure? The way candidates view your company, and their experience
while learning about your career opportunities, is critical to your ability to hire strong
talent. You need to assess your employment brand from all channels—including social
media—and then work on strengthening it however possible.
Here are a few ways to bolster your brand:
• Social media company pages with avid involvement. Again, you need to be
sure that you regularly and appropriately communicate with followers on your social
networks. Today’s jobseekers are fluent on these platforms and can quickly be turned
off by outdated content or a tone that’s too formal or contrived.
• Easily enable employees to share thoughts on the corporate culture as well as
current job openings. Happy employees can act as an extension of your recruiting
team if you empower them with the right tools. Give your workforce the ability to
share available positions and other engaging corporate content—such as blog posts
or product announcements—within their social networks.
• Branded career sites. Give candidates a seamless experience between your web
site, your social media presence, and your career pages, so they develop trust in your
consistency.
8. Page 8
The Seven Deadly Sins of Recruiting
“I’m sticking with the old school approach: scouring the web
for resumes. It’s worked before.”
Don’t get stuck expending effort on something just because it’s what you used to do. Start with the low-hanging
fruit. Plenty of research shows that internal and employee referrals not only make your job easier, but they tend to
produce longer-lasting and more productive hires.
Are you afraid of trying something new? Or do you simply not have the right tools? Here’s what you should
look for in a recruiting platform if you want to make referral programs and other sourcing techniques more
straightforward and successful:
• A robust set of capabilities. Some overly complex HR suites try to stuff a laundry list of features into a
so-called platform. But be wary of suites. Many are simply a conglomerate of one-off solutions thrust under
the same umbrella, and they weren’t designed to focus solely on recruiting. You want a solid technology
platform specifically built to give recruiters the tools they need to get their jobs done—tools that support
sourcing through multiple channels, communicating effectively, and tracking efforts in real time.
• An intuitive interface. Don’t forget that technology has to be easy to use in order to be functional. Look for a
recruiting platform designed to work the way you work, with straightforward workflows and navigation.
• Integration. Equally important is the ability to integrate your recruiting platform with your current technology.
Big HR suites typically aren’t designed to work together or with other software; instead, they are packaged
and sold as complete solutions that require complete reliance on a single platform. This approach threatens
your existing technology investments. A better bet would be a SaaS-based recruiting platform that offers an
open API for integration and development.
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9. Page 9
The Seven Deadly Sins of Recruiting
“This is basic marketing stuff, so I don’t need
executive buy-in.”
Well, you’re half right. Recruiting is becoming more and more like marketing every day—
but cutting-edge recruiting techniques are not the same as what’s used in traditional
marketing. Your executive team might not know about the new technology and tools
you have available. You need to be sure you demonstrate the real value potential at
stake. Show them proven ROI, so you can continue to receive support and resources.
Consider these methods:
• Regular reporting on the success of various sourcing efforts or communication
campaigns. Be sure you can obtain and compile real-time analytics that definitively
demonstrate why your efforts and new technology are paying off—and then share
these reports with executives regularly to keep them on your side.
• Bottom-line impact. Have metrics in place to track your savings and other benefits.
If your new social recruiting and employee referral programs have eliminated $250K in
annual agency fees, report that. If you’re consistently shaving four weeks off your
time-to-hire process thanks to a new CRM system, document it. It’s difficult to argue
with hard numbers.
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10. Page 10
The Seven Deadly Sins of Recruiting
“If I build it, they will come.”
This isn’t “Field of Dreams.” You can’t just put up your career site and expect people to come crawling out of
the bushes to see what’s going on. To really attract viable, qualified candidates, you have to take the time to
understand your audience. Who are today’s jobseekers? What are they looking for? How can you engage them?
We already know that the incoming generation of workers is substantially different than its predecessors. These
people have different priorities, different skill sets, and different mechanisms for communicating. It’s your job to
know what these differences are, so you can speak to today’s workforce—whether they’re on the job hunt or
waiting to be wooed.
Try these techniques:
• Focus on delivering content that’s appropriate and relevant. No one will listen if they don’t appreciate
what you have to say. And the more you fail to provide interesting content, the more you disillusion prospects.
Instead, discuss topics that applicants can use or relate to as they explore career development. Make sure
the information you provide is current and fresh. And be sure to speak in the tone and language of the
platform on which you’re communicating.
• Make the application process easier and more intuitive. Obviously, paper application days are long gone.
But many career sites continue to force candidates through 45 minutes of clicking and typing just to submit
a resume. That approach is equally obsolete and alienating to candidates. Use your online application wisely.
Consider a few short screening questions, provide one-click uploads for resumes and cover letters, and allow
candidates to complete the process on a variety of mobile devices.
• Think about what candidates need. Whether you’re posting on Facebook or designing your application,
always put yourself in the shoes of your ideal prospect. This generation of jobseekers wants to know that
you understand the desire for diverse experiences, social responsibility, and personal satisfaction. Engage
with candidates in a way that demonstrates your willingness to meet their needs as well as yours.
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The Seven Deadly Sins of Recruiting
Have you seen the error of your ways?
Although changes in jobs and job-seeking populations have the potential to make your role more complicated, changes in technology can actually help you streamline
the complexity. Simply replace outdated behaviors with new habits that make more effective use of today’s advanced recruiting tools.
Jobvite’s comprehensive recruiting platform lets you easily source candidates, manage and nurture relationships, build and report on communication campaigns, and
simplify employee referrals. And our user-friendly interface makes navigating the technology both intuitive and time-saving.
With the right platform in place, you can successfully adapt to your new recruiting environment—and continue to be competitive in the race for high-quality hires.
For more information, visit www.jobvite.com.
1
http://www.forbes.com/sites/jacquelynsmith/2013/06/18/the-10-cities-with-the-most-stem-job-openings-right-now/
2
http://www.fastcompany.com/1802731/four-year-career
3
2013 Jobvite Social Recruiting Survey.
4
http://recruiting.jobvite.com/company/press-releases/2012/jobvite-declares-may-national-employee-referral-month/