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CEB & LinkedIn: 2015 Global Recruiting Trends | Webcast
The 2015 Global Recruiting Trends report highlights key findings from a survey of talent acquisition leaders, revealing that social and professional networks are crucial for recruiting, while employer branding and passive candidate sourcing are top priorities. Key trends include the ongoing challenge of measuring ROI on recruitment sources and the increasing importance of customized branding for attracting talent. As active job-seeking behavior rises globally, organizations must adapt their strategies to address competition and compensation in attracting quality candidates.
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CEB & LinkedIn: 2015 Global Recruiting Trends | Webcast
- 1. 2015 Global RecruitingTrends #hiretowin
- 2. Meet your CEBand LinkedIn presenters #hiretowin
- 3. LinkedIn’s findings arebased on the largest survey of talent acquisition leaders in the world 4,125 31 14 recruiting leaders countries industries #hiretowin 4 years 300 Million members
- 4. CEB is theworld’s leading member-based advisory company. We have a unique view into what matters — and what works — when capitalizing on drivers of business performance. With 30 years of experience working with top companies to share, analyze, and apply proven practices, we begin with great outcomes and reverse engineer to help you unlock your full potential. 89% of the Fortune 500 85% of the FTSE 100 76% of the Dow Jones Asian Titans CEB By the Numbers Finance Information Human Resources Technology Innovation & Strategy Marketing & Communications Procurement Sales & Service & Operations Legal, Risk & Compliance 30+ Years of Experience 110+ Countries Represented 200+ Unique Studies Published Annually 10,000+ Participating Organizations 300,000+ Business Professionals 100,000,000+ Data Points #hiretowin
- 5. Top sourcing &employer brand trends to build into your 2015 plan Based on LinkedIn and CEB research 1 Recruiting & sourcing: Top sources, passive candidate recruiting 2 Employer brand: Priorities, proactive management, budgets #hiretowin
- 6. Top sourcing &employer brand trends to build into your 2015 plan Based on LinkedIn and CEB research 1 Recruiting & sourcing: Top sources, passive candidate recruiting 2 Employer brand: Priorities, proactive management, budgets #hiretowin
- 7. These recruiting trendsare here to stay Percent ranking as a ‘long lasting’ trend Trend Percent 1) Using social and professional networks 37% 2) Upgrading employer brand 33% 3) Sourcing passive candidates 26% 4) Being a strategic talent advisor to the business 19% 5) Boosting referral programs 17% #hiretowin
- 8. 64% Of globaltalent leaders believe they’re not doing a great job tracking ROI on sources of hire #intalent
- 9. Quality is themost valuable hiring metric % ranking as top metric for tracking recruiting team performance 18% 25% 44% 0% 10% 20% 30% 40% 50% Quality of hire Time to fill Hiring manager satisfaction #hiretowin
- 10. ‘Career-centric’ online mediaare the best sources for hiring quality and quantity sources top hires: of Quality College recruiting Quantity of hires: top sources #hiretowin Internet job boards Company career website CRM system Referral programs Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80%
- 11. ‘Career-centric’ online mediaare the best sources for hiring quality and quantity sources top hires: of Quality College recruiting Quantity of hires: top sources #hiretowin Internet job boards Company career website CRM system Referral programs Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80%
- 12. Professional networks grewto become a top source of quality hires % ranking each source of hire in top 4 for ‘quality hires’ Job boards Social professional networks RPO's/Staffing Employee referrals 45 40 35 30 25 20 2011 2012 2013 2014 #hiretowin
- 13. 75% of thetalent pool is passive yet only 61% of companies recruit passive candidates #hiretowin 61% 39% Recruit passive candidates Professionals 75% 25% Pasive Active Companies
- 14. Get value fromyour online sources in 2015 Next steps for your strategic planning 1. Focus on ‘career-centric’ online sources rather than broad-appeal sources 2. Measure ROI across sources of hires to inform your investment strategy 3. Define quality hires for your company (i.e. top performers, retention, hiring manager satisfaction) 4. Structure and train your team for both outbound sourcing and inbound job application management #hiretowin
- 15. EXECUTIVE Employees ForeseeStrong Job Opportunities Globally Q3 2013 Q4 2013 Q1 2014 Q2 2014 North America 50 46.3 Q3 2014 COMPENATION ATTRITION ATTRACTION TRENDS OUTLOOK Job Opportunity Barometer a Global Employed Labor Force Asia 54.3 50.9 Latin America Europe 60 50 40 Stronger Job Opportunity Perception Neutral Job Opportunity Perception Weaker Job Opportunity Perception The global JOB is an indexed score calculated from a battery of five questions posed to survey respondents. These answers are combined and converted to a 100-point scale, with higher values indicating stronger perceptions of job opportunities. Q3 2014 n = 4,475 (Asia); 3,309 (North America); 1,201 (Latin America); 17,974 (Global); 1,505 (Australia/ new Zealand); 6,487 (Europe). Source: CEB 2010–2014 Global Labor Market Survey. a Australia and New Zealand 47.5 Q2 2013 Q1 2013 Q4 2012 #hiretowin
- 16. Active Candidates onthe Rise Percentage of Employees by Degree of Job-Seeking Behavior a Global Employed Labor Force 50% 30% 10% Percentage of Employees Passive Neutral Active Quarter-Over-Quarter Change (3.7%) Q4 2009 Q2 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q3 2014 Q2 2014 Q1 2014 43.6% 37.8% 35.4% 26.9% 30.3% 26.1% Q3 2014 n = 17,974. Source: CEB 2009–2014 Global Labor Market Survey. a Active, neutral, and passive job-search behaviors are quantified based on the Active–Passive Score detailed on page 10. #hiretowin
- 17. Active Job SeekingReaches Record High India 3.3% Increase Australia 5.7 % Increase United Kingdom 5.6% Increase Spain 8.6 % Increase Indonesia 5.9 % Decrease United States 11.7% Increase #hiretowin
- 18. Top sourcing &employer brand trends to build into your 2015 plan Based on LinkedIn and CEB research 1 Recruiting & Sourcing: Top sources, passive candidate recruiting 2 Employer brand: Priorities, proactive management, budgets #hiretowin
- 19. Biggest obstacles tolanding top talent in 2015 will be competition & compensation 50% 45% 40% 35% 30% 25% 20% 2012 2013 2014 Competition Compensation Lack of interest in our employer brand Location % global companies #hiretowin
- 20. Employer brand isviewed as important, but resourcing and measurement are still catching up % saying that ‘employer brand’ … 75% 56% 43% 36% 80% 60% 40% 20% 0% has significant impact on hiring quality talent is a top priority has enough resources is measured #hiretowin
- 21. Social & professionalnetworks grow in importance as channels for promoting talent brand % ranking channel as most effective 90% 80% 70% 60% 50% 40% 30% 2012 2013 2014 Company website Online professional networks (e.g., LinkedIn) Friends/family, word of mouth Social media (e.g., Facebook, Twitter) #hiretowin
- 22. 76% of jobapplicants viewed an employee’s LinkedIn profile 6 months prior to being hired #hiretowin
- 23. Boosting employer brandinvestment in 2015 Next steps for your strategic planning ü Benchmark your employer brand budget against other HR investments — is employer brand funded in line with priorities? ü Craft tailored messages for different talent pools ü Leverage your employees as ambassadors; their profiles are another brand touch point ü Partner with marketing to create content that will keep you top of mind with professionals #hiretowin
- 24. Higher Applicant Volume,Poor Quality Applicants Trend in Application Volume Median Number of Applicants per Open Position 30 40 2011 2014 Average Quality of Applicant Pool Percentage of Applicants for a Given Position Who Are Considered High-Quality (Likely to Become High-Performing Employees) by the Recruiter 28% High-Quality Applicants Poor quality applicants lead to… … poor quality of shortlist …low quality of hire …more new hire turnover …reduced new hire productivity …lower business unit profitability #hiretowin
- 25. New Talent NeedsDrive Branding Urgency but Applicants struggle to make the right decisions based on the information 3 Business Rational for New Talent Need New Locations 67% New Skills New Generations New Mindsets . available to them about and from potential employers New Skills New Generations New Mindsets 61% “Compared to three years ago, I am more skeptical of what employers say about themselves.” VS Applicant Uncertainty About Where to Apply 31% “If I wanted to leave my current employer, I know which other employers I would consider applying to.” #hiretowin
- 26. Three Steps toBranding for Influence Branding for Appeal Promo:ng the organiza:on as a great place to work Branding for Influence 1 Customized Brands Focus 2 3 Messenger-Driven Outreach Core Brand Customized Brands “Check out this company that I didn’t know hires for…” “Your work helps achieve our mission by…” “Given your interests, I think the right job for you will be…” Source: CEB analysis. Core Brand Focus Core Brand Customized Brands “See our career opportunities.” “Be challenged every day.” “Our culture is very collaborative.” Giving applicants trusted guidance to make be5er decisions about whether to apply Messages That Sell Channel-Driven Outreach Messages That Consult #hiretowin
- 27. Top sourcing &employer brand trends to build into your 2015 plan Based on LinkedIn and CEB research 1 Recruiting & sourcing: Top sources, passive candidate recruiting 2 Employer brand: Priorities, proactive management, budgets #hiretowin 3 Future of recruiting: Top up and coming trends
- 28. Different countries seea different future Top ‘up-and-coming’ recruiting trends for selected geographies Belgium Remote workforce options Germany, Italy, Netherlands Recruiting becoming more like marketing Australia, India, South Africa Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching China Using “big data” to predict future talent needs #hiretowin
- 29. …but matching candidatesto jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #hiretowin
- 30. …but matching candidatesto jobs has global Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #1 Improved candidate and job matching #hiretowin appeal
- 31. Better candidate &job matching with LinkedIn: 2015 Fit-based search in LinkedIn Recruiter THE ECONOMIC GRAPH Recruiter Search Fit-based search Fit-based search Prioritizes candidates based on: 1. Similarities to your employees 2. Behavioral interest in your company #hiretowin
- 32. Five practical stepsfor 2015 planning Optimize your job posts using industry-standard keywords to ensure they match to 1 the right candidates 2 Identify attributes in your quality employees so you know which quality hires to prioritize #hiretowin
- 33. Five practical stepsfor 2015 planning 3 4 Brand for influence, not appeal, to improve applicant quality by more than 50% Use smart sourcing tactics to triple your sourcing yield and improve quality of slate up to 22% 5 Become a strategic Talent Advisor to the business ̶ Earn the right to influence through firm-specific business acumen and labor market expertise #hiretowin
- 34. Newly Released: 2015Global Recruiting Trends 4th Annual report based on the largest survey of recruiting leaders in the world http://lnkd.in/2015recruitingtrends #hiretowin