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The Recruiting Funnel,
Deconstructed
Discover the Key Benchmarks you Need to Know
Thursday, November 5, 2015, 10am PT / 12pm CT / 1pm ET
#jvchat
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• All lines will be muted to avoid background noise.
• Type questions into the Chat box at the bottom of
the ReadyTalk panel.
• Q&A will be at the end of the presentation
Chris Forman
● Founder & CEO, Appcast
● 20 years building recruiting
technology
o AIRS, The RightThing, Startwire,
and Appcast
● Spoken at 200+ industry events and
conferences
● Part of the team that has won the HR
Tech ‘Product of the Year’ on three
different occasions
Introducing Appcast: ‘Pay-Per-Applicant’ Job Ads
● Only sponsor jobs that need applicants
● ‘Pay-per-applicant,’ not per click
or posting
● 60M+ job seekers from 6,000+ sites
● Proven candidate quality
● Active & passive candidates
● No fees or long-term contracts
Confidential 66
215+ clients in 21 months
Transportation
Financial &
Business Services
Retail &
Consumer HealthcareTechnology
Rachel Bitte
● Chief People Officer at Jobvite
● Over 18 years of experience in
HR leadership
● Career predominantly in tech
industry – with a focus on
change leadership & talent
management
● Started career as Recruiter at
both Apple & Intuit
Unify
Jobvite is the modern recruiting platform.
Brand
Brand
Source
Engage
Hire
Hire
Qualify
Video
Bran
d
Jobvite | Brand
Jobvite | Video Jobvite | Hire
Jobvite | Refer
&
Jobvite | Engage
Mobile | Analytics & Reporting | Cloud Platform | Integrations
Jobvite Customer Reach
Jobs
Have Changed
The Bureau of Labor and
Statistics believe the STEM
workforce will total more than
8.65 million workers by 2018
Job Seekers
Have Changed
Research shows that Millennial
workers will change jobs
every 3-4 years
The Recruiting
Funnel Needs
to Change
Tracking your recruiting funnel
allows you to compare your
recruiting health, efficiency and
performance.
The Recruiting
Funnel Needs
to Change
• Build better processes
• Identify leaks in the funnel
• Find the easy wins
• Understand your recruiting, from
top to bottom
Employment Branding
Source: LinkedIn Talent Pulse Report, 2014
56% said employment branding was the #1
factor in considering a new job
surpassing a great product, great people, or a prestigious reputation
People remember
a good story
Tenable is a 500 person security
company in Columbia, MD.
744 career site visits in their social
media campaign’s first 24 hours
Increased career site visits from
3,600/month to 40,000+/month
Source: Top Recruiting Statistics, http://blog.capterra.com/top-15-recruiting-statistics-2014/
Employers who used social media to hire found a
49% improvement in candidate quality over candidates
sourced only through traditional recruiting channels.
Sourcing
The Recruiting Funnel Benchmarks
24% of passive candidates
become actual applicants
Tracking your applicants as candidates
• A CRM compliments your ATS
– Tracking your applicants before they apply to a
specific posting
– Millennials hold 15-20 jobs in their lifetime, so it’s
important to track them, as they progress in their
career
Active versus Passive Recruiting
Active
• Posting open jobs on your career site or social media
• Creating content targeted to people who already know
your brand or follow your social pages
Passive
• Enabling your employees to manage their referrals
• Engaging past candidates who almost made the cut
Sourcing
Measure the ROI of
ALL of your sources
and stop sponsoring
ones that are
under-performing
Sourcing
Make sure to use a
top performing ATS
for the smoothest,
most efficient apply
processes.
Candidate Experience
The Recruiting Funnel Benchmarks
12% of applications
lead to an interview
Why it’s important
Ignoring your company’s online presence hurts your
employment brand more than you realize.
78% of job seekers say that
employee ratings and reviews
are influential when deciding
where to work
41% of job seekers believe
employees are the most credible
source of information regarding
a business
Candidate Experience
The lengths of your job descriptions and job titles matter.
Poll
What is the average time it takes to complete your
own job applications?
Candidate Experience
Longer applications lead to more drop off.
98% of candidates abandon
applications on a mobile device
Source: Appcast, Inc.
Candidate Experience
Mobile compatibility and desktop compatibility matters.
Candidate Selection
80% of employee turnover can be
attributed to bad hiring decisions
Source: Harvard Business Review
Poll
What is the average job posting receives how many
applicants?
One job posting will have 59 applicants
15% of interviews
lead to an offer
The Recruiting Funnel Benchmarks
The Complete
Recruiting Funnel
Establish your goals
● More applicants?
● Stronger interview candidates?
● Higher acceptance rates?
Measure your progress
● Establish benchmarks
● Use Jobvite data as a starting point
● Identify “leaks” in the funnel
Do your homework
● Complete your own job applications
● Try out your competitors too
Questions

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Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Funnel

  • 1. The Recruiting Funnel, Deconstructed Discover the Key Benchmarks you Need to Know Thursday, November 5, 2015, 10am PT / 12pm CT / 1pm ET
  • 3. Webinar Tips for Attendees • All lines will be muted to avoid background noise. • Type questions into the Chat box at the bottom of the ReadyTalk panel. • Q&A will be at the end of the presentation
  • 4. Chris Forman ● Founder & CEO, Appcast ● 20 years building recruiting technology o AIRS, The RightThing, Startwire, and Appcast ● Spoken at 200+ industry events and conferences ● Part of the team that has won the HR Tech ‘Product of the Year’ on three different occasions
  • 5. Introducing Appcast: ‘Pay-Per-Applicant’ Job Ads ● Only sponsor jobs that need applicants ● ‘Pay-per-applicant,’ not per click or posting ● 60M+ job seekers from 6,000+ sites ● Proven candidate quality ● Active & passive candidates ● No fees or long-term contracts
  • 6. Confidential 66 215+ clients in 21 months Transportation Financial & Business Services Retail & Consumer HealthcareTechnology
  • 7. Rachel Bitte ● Chief People Officer at Jobvite ● Over 18 years of experience in HR leadership ● Career predominantly in tech industry – with a focus on change leadership & talent management ● Started career as Recruiter at both Apple & Intuit
  • 8. Unify Jobvite is the modern recruiting platform. Brand Brand Source Engage Hire Hire Qualify Video Bran d Jobvite | Brand Jobvite | Video Jobvite | Hire Jobvite | Refer & Jobvite | Engage Mobile | Analytics & Reporting | Cloud Platform | Integrations
  • 10. Jobs Have Changed The Bureau of Labor and Statistics believe the STEM workforce will total more than 8.65 million workers by 2018
  • 11. Job Seekers Have Changed Research shows that Millennial workers will change jobs every 3-4 years
  • 12. The Recruiting Funnel Needs to Change Tracking your recruiting funnel allows you to compare your recruiting health, efficiency and performance.
  • 13. The Recruiting Funnel Needs to Change • Build better processes • Identify leaks in the funnel • Find the easy wins • Understand your recruiting, from top to bottom
  • 15. Source: LinkedIn Talent Pulse Report, 2014 56% said employment branding was the #1 factor in considering a new job surpassing a great product, great people, or a prestigious reputation
  • 17. Tenable is a 500 person security company in Columbia, MD. 744 career site visits in their social media campaign’s first 24 hours Increased career site visits from 3,600/month to 40,000+/month
  • 18. Source: Top Recruiting Statistics, http://blog.capterra.com/top-15-recruiting-statistics-2014/ Employers who used social media to hire found a 49% improvement in candidate quality over candidates sourced only through traditional recruiting channels.
  • 20. The Recruiting Funnel Benchmarks 24% of passive candidates become actual applicants
  • 21. Tracking your applicants as candidates • A CRM compliments your ATS – Tracking your applicants before they apply to a specific posting – Millennials hold 15-20 jobs in their lifetime, so it’s important to track them, as they progress in their career
  • 22. Active versus Passive Recruiting Active • Posting open jobs on your career site or social media • Creating content targeted to people who already know your brand or follow your social pages Passive • Enabling your employees to manage their referrals • Engaging past candidates who almost made the cut
  • 23. Sourcing Measure the ROI of ALL of your sources and stop sponsoring ones that are under-performing
  • 24. Sourcing Make sure to use a top performing ATS for the smoothest, most efficient apply processes.
  • 26. The Recruiting Funnel Benchmarks 12% of applications lead to an interview
  • 27. Why it’s important Ignoring your company’s online presence hurts your employment brand more than you realize. 78% of job seekers say that employee ratings and reviews are influential when deciding where to work 41% of job seekers believe employees are the most credible source of information regarding a business
  • 28. Candidate Experience The lengths of your job descriptions and job titles matter.
  • 29. Poll What is the average time it takes to complete your own job applications?
  • 31. 98% of candidates abandon applications on a mobile device Source: Appcast, Inc.
  • 32. Candidate Experience Mobile compatibility and desktop compatibility matters.
  • 34. 80% of employee turnover can be attributed to bad hiring decisions Source: Harvard Business Review
  • 35. Poll What is the average job posting receives how many applicants?
  • 36. One job posting will have 59 applicants
  • 37. 15% of interviews lead to an offer The Recruiting Funnel Benchmarks
  • 39.
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  • 42. Establish your goals ● More applicants? ● Stronger interview candidates? ● Higher acceptance rates?
  • 43. Measure your progress ● Establish benchmarks ● Use Jobvite data as a starting point ● Identify “leaks” in the funnel
  • 44. Do your homework ● Complete your own job applications ● Try out your competitors too