Prudential Gary Greene, Realtors is a large real estate brokerage located in Houston, Texas with over 1,000 agents. In 2010, they listed and sold more homes than any other brokerage in the area. To continue their success, they are focusing on capturing the "hyper local" market through targeted direct mail campaigns and trigger marketing. They increased their direct mail postcards by 50% in 2010 through trigger marketing. The postcards include QR codes that link to property information online, allowing potential buyers to learn more and request information from the listing agent. Agents receive notifications if someone views the property information or completes a questionnaire online. Prudential is optimizing their website and marketing materials for mobile use as smartphone and

1. 2011 Marketing Strategies Direct Mail – the link to everything online Toni Nelson, Prudential Gary Greene, Realtors®

3. Capturing the Hyper Local Market A well-defined, community scale area with primary focus directed toward concerns of its’ residents.

7. Agent receives feedback There is a two-tier notification system. a. If one of the recipients visits the website the name is emailed to the agent, even if they do not fill out the questionnaire. b. If one of the recipients fills out the questionnaire then detailed information is emailed to the agent.

12. 2. Leverage the Revolution by Optimizing Website Optimized Specifically designed for mobile consumption. Experience is intuitive and feels like an app. Loads quickly and is instantly engaging. Unreadable on first load. Designed with large screens in mind. Difficult navigation User needs to think to accomplish task.