This document discusses how Central Ohio Graphics uses inspired COGs (Quick Response codes) to help real estate and rental businesses connect with potential home buyers and renters. COGs can link print materials like fliers and signs to online information on mobile devices, allowing an interactive experience. Analytics from COGs provide insights into marketing campaign performance and which properties are getting the most traffic. The possibilities for using COGs in real estate are limited only by one's imagination in bridging physical and digital experiences for customers.

1. CENTRAL OHIO GRAPHICSinspiring change…through communicationBy: Tyson HigginbothamV.P. Marketing / Business Development

2. EACH COG SOLUTION PLAYS A SMALL PART IN THE BIG JOB OF GROWING YOUR BUSINESS

3. THE DIGITAL REVOLUTIONIS HERE! SOCIAL/MOBILE50 million US internet users are active in social networks

4. Social networks are growing 30% each year

5. More subscribers are choosing mobile communication options

6. Mobile communications are leading the industry in direct responseUSC “the digital future”

7. MARKETING TODAY IS A 24/7 CONVERSATIONAre you equipped to communicate?Inspired COGs for Real Estate and RentalAdd interactivity to marketing materials and allow sellers to connect more effectively with buyers in a measurable way.

8. Inspired COG Opportunities for Real Estate and Rental Communities Consumers consider their mobile phones to be “must-have” devices that they carry with them wherever they go. Savvy real estate sales and rental agents are finding ways to leverage that power to help move properties. Link on-site buyers and renters to additional informationLink print advertising to your online information and servicesUse built-in reporting and analytics to understand and improve COG-based promotions Inspired COG is a powerful new technology that helps you make the most of consumers’ mobile devices to bridge your real world marketing efforts with the digital world. See how it works for yourself. Scan any COG in this presentation to see sample mobile sites

9. Link On-Site Shoppers to Information InstantlyAdd Inspired COG Codes on your fliers and signage, you can treat shoppers to a 24-hour virtual open house. Inspired COGs can link to pictures and slideshows, floor plans, video tours, the agent’s contact info, and even neighborhood or school information.

10. Connect Buyers to Your Mobile Site Link buyers and renters to the information they want via their mobile phones – without requiring them to enter long URLs. Once connected to your mobile Web site, it’s simple for them to add your site to their favorites, so they can stick with you throughout every phase of the buying process.Scan the COG to start your search

11. Link Print Advertising to your Online WorldCOGs create a bridge between your print advertisements and the information and services you provide online. A COG often can convey far more information than is generally possible using the space in a typical ad.

12. Allow a Buyer to Search OnlineEntire pages of smaller ads can share one COG that links to a common landing page. Buyers can then pull up information or search for their dream property, utilizing your online tools.Scan the COG to start your search

13. Share In-Depth Information to Potential BuyersWhile touring a property, COGs can help draw attention to – and inform potential buyers about – key features and amenities, such as security systems, major appliances, and noteworthy facilities, amenities, or services that might otherwise go un-noticed or be under-appreciated.

14. Built-In Analytics and Reporting CapabilitiesCOG analytics and reporting tools help you understand the performance of individual COGs and analyze broader COG categories. Track what traffic is like at each of the properties where you use COGs