How AI is Changing Marketing as You Knew It
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There's a lot of jargon, fluff, and otherwise meaningless mumbo-jumbo being thrown around in the world of artificial intelligence — especially when it comes to marketing. We're here to give it to you straight. The implications of AI are huge. There are ways computers will help you move the needle like never before. The best part? This isn't some distant fantasy. It's happening right now. Read on to learn more.
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How AI is Changing Marketing as You Knew It
- 1. r KNEW
- 2. IT’S TIME TO LOOK PAST THE FLUFF 2
- 3. WHAT ARE THE WAYS THAT AI CAN HELP MARKETERS (JUST LIKE YOU) DRIVE REAL REVENUE? 3
- 4. V HERE ARE 4 BIG CHANGES THAT ARE HAPPENING WITH THE INJECTION OF AI INTO MARKETING 4
- 6. MARKETING TAKES PLACE IN A COMPLEX NETWORK NUMBER 1 6
- 7. MARKETING OPTIMIZATION MUST BE ABLE TO TAKE ADVANTAGE OF DEVELOPMENTS IN NETWORK SCIENCE AND AI, IN ORDER FOR MARKETERS TO KEEP UP NUMBER 1 7
- 8. COMPETITOR COMPETITOR NOW, MARKETERS CAN KNOW THE MOST POWERFUL TRAFFIC SOURCES, RANKED IN ORDER, WITH THE HIGHEST PROPENSITY TO DRIVE YOUR REVENUE EXAMPLE TAKEAWAY NUMBER 1 8
- 9. DEEP ATTRIBUTION IS THE NAME OF THE GAME 2 9
- 10. NUMBER 2 The complexity of data sources and cross-channel marketing make statistically rigorous attribution a necessity 10
- 11. NUMBER 2 Attribution will rely on rigorous statistical methods rather than heuristic dashboard reporting tools 11
- 12. THE BUTTERFLY EFFECT: EVEN MINOR CHANGES IN YOUR MARKET CAN HAVE A MAJOR RIPPLE EFFECT EXAMPLE TAKEAWAY NUMBER 2 12
- 13. AI ENABLES MARKETERS TO ACT LIKE INVESTORS 3 13
- 14. NUMBER 3 Spending on search and display campaigns provides risk and return properties that are very similar to investing in the stock market 14
- 15. NUMBER 3 Marketing campaigns are like asset portfolios, which can be optimized mathematically 15
- 16. Marketers will make ‘investments’ based on sound statistical principles and money management techniques, rather than the current heuristics, which have been equivalent to gambling NUMBER 3 16
- 17. DECISIONS WILL BE MADE TAKING INTO ACCOUNT EXPECTED GAINS, RATHER THAN BLIND EXPECTATIONS NUMBER 3 17
- 18. MAXIMIZE GAINS, AND MINIMIZE WASTE NUMBER 3 EXAMPLE TAKEAWAY 18
- 19. GREAT AI IS SEAMLESS AND FADES INTO THE BACKGROUND NUMBER 4 4 19
- 20. MARKETERS WILL REVIEW BY EXCEPTION NUMBER 5 20
- 21. Marketers review and make changes to marketing campaigns based on anomalies, but most activity is done algorithmically NUMBER 4 21
- 22. NUMBER 4 EXAMPLE TAKEAWAY MARKETERS AND AI WORK WORK TOGETHER TO ACHIEVE BUSINESS AND REVENUE GOALS 22
- 23. CONCLUSION 23
- 24. WHAT WILL AI DO FOR YOU? 24
- 25. AI is here to stay, save you time, maximize your results, and make you a marketing hero 25
- 26. Marketers that embrace technology will reap exponential benefits of AI 26
- 27. Marketers who do not look to AI will quickly fade to black 27
- 28. DemandJump shows marketers where to focus their online marketing spend to drive the greatest revenue growth. We use artificial intelligence to analyze the path to purchase of consumers up to three steps before they reach a marketer’s site — or a competitors’ site. This provides an unbiased view of the greatest sources of traffic and revenue across all digital channels so marketers can decide how to invest their time and budget with purpose and precision to maximize ROI. 10 W Market Street Ste 1950 Indianapolis, IN, 46204 +1 (317) 993-3620 info@demandjump.com Copyright © 2017 DemandJump. All Rights Reserved. ABOUT DEMANDJUMP