Mobile usage is growing rapidly, with over 4.2 billion mobile devices worldwide and mobile web growth happening 4 times as fast as the regular internet. One out of every seven minutes of media consumption takes place on mobile devices. The document discusses how businesses need to have mobile-friendly websites to engage with customers using the over 5,000 mobile devices that can access the mobile web. It also provides information on how a mobile site and app makes it easy for smartphone users to find what they're looking for with just a tap. National chains are developing mobile strategies and communities can now do the same at no cost through custom mobile apps and sites.