Mobility and public relations are increasingly important as over half of US mobile subscribers now own smartphones. Companies can utilize tools like hashtags, QR codes, and mobile apps to communicate with consumers in socially relevant ways. Hashtags allow users to generate conversations about topics and interests, while QR codes link smartphones to digital content and help people connect. By taking advantage of these mobile technologies, PR practitioners can both promote clients and build relationships with audiences who frequently use their smartphones.

1. Mobility & Public
Relations
Lauren Lisle

2. What’s the big deal? ?
?
According to Nielson
Research, half of the United
States mobile subscribers
now have smartphones. We
are growing more “smart”
every day. Nielsen said
more than two-thirds of
people who acquired a
new mobile device as of
February of this year chose
a Smartphone.

3. How does this apply to you?
• YOU ARE ALWAYS ON YOUR PHONE, KID! We use our phones for
a multitude of things all day, every day.
• EXPOSURE! This type of connection to the world opens up new
opportunities for companies to communicate differently to its
consumers. Through utilizing tools like QR Codes, Smartphone
applications and Twitter, companies are better able to reach their
targets audiences in a socially relevant and convenient way.

5. #HASHTAG
One of the easiest ways to spread an idea for your
company is via Twitter. Conversation about a company
can be generated even more so through the use of the
hashtag. The hashtag combines all conversation about a
particular topic and allows users to share their thoughts
and common interest more easily by using the same
hashtag.
#Firstworldproblems
#IfIHitTheMegaMillion

6. Good & Bad Company Hashtag Ideas:
You can decide for yourself.
#MakeItPlatinum #MushyMush
#MarryBacon #SoLongVampires #GameDayPolarBears

7. QR Codes
Like a barcode, a QR Code also
tracks something when you scan it.
The website
socialmediaexaminer.com explains
the process like this; when the code
is scanned or read with an iPhone,
Android or other camera-enabled
Smartphone, the user can link to
digital content on the web; activate a
number of phone functions including
email, IM and SMS, and connect the
mobile device to a web browser. The
main function of these codes is to
connect people with each other and
to multimedia digital content.

8. For both businesses and consumers, QR
Codes deem practical, useful and beneficial
to communicating and sharing information
with others. There is no limitation to how
much someone can share using a code.

9. Where can you find QR
Codes?

10. Where’s the PR?
Public Relations is built on the foundation of
creating relationships with consumers and
clients. Through mobility practices,
practitioners are able to do both. Mobility
offers new way to promote a client’s company
while also reaching their audiences in a
highly concentrated way. Most Smartphone
owners have relationships with their phones,
therefore, if a company can be a part of that
relationship through utilizing mobility abilities,
the relationship is sure to last.

11. Additional Sources
• http://www.sci-tech-today.com/news/Half-of-
Subscribers-Have-
Smartphones/story.xhtml?story_id=13100G0G
V4LH
• http://infospace.ischool.syr.edu/2012/02/14/
brandbowl-hashtags-invade-super-bowl-ads/