Going Digital

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Century 21 Real Estate announced plans in January 2009 to shift marketing efforts digital to target consumers where they consume information online. In the first year, leads to franchisees increased 65% while decreasing cost per lead 50%. By the third quarter of 2010, total leads had increased 40% and cost per lead decreased 33% compared to 2009. The shift brought challenges in communicating the changes to the system and maintaining brand personality without television, but created opportunities to increase targeted leads for sales professionals through new digital media and social channels.

Real Estate

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- comScore provides digital measurement and analytics services using a panel of 2 million people and census-level measurement of 1 million digital domains. - It has a history of innovation in digital audience measurement, including tools for measuring video, mobile, and cross-platform behavior. - The document discusses how comScore can provide benchmarks and transparency around key metrics like in-target delivery rates, viewability rates, and targeting efficiency to help advertisers better understand digital campaign performance.

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This document discusses Asian Paints' integrated marketing campaigns and corporate social responsibility efforts. It provides details on Asian Paints' activities in education like supporting infrastructure development, providing educational items to students, and benefiting over 25,000 individuals. It also describes Asian Paints' events, social media, email marketing, mobile apps, and how the company uses its information systems and intranets for strategic advantages like improving customer loyalty and market share.

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The document outlines several emerging issues in global marketing, including the accelerated growth of global markets, the breakdown of traditional marketing boundaries, and the emergence of new global customer segments and barriers related to international trade agreements. It also discusses trends like increasing product proliferation, shortening product lifecycles, the growing power of retailers, rising customer sophistication, and expanding markets beyond the urban middle class. Finally, the document examines the impact of developments in information and communication technology, such as the rise of e-marketing, e-commerce, and virtual marketplaces, as well as growing corporate social responsibility and reverse marketing.

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Vilnus 090610

TradeDoubler Finland

This document discusses international trends in digital marketing. It notes that mobile and video are growing advertising mediums, and that data is crucial for measuring results. Spending is shifting from traditional TV to digital media like online advertising, online retail, travel and ecommerce. Mobile internet usage is rising rapidly and will surpass desktop usage within 5 years. The document outlines top sources of digital ad revenue and how various digital marketing tactics can be used together to maximize offline sales.

Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...

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Tony Romeo, President of KWKLY Mobile Solutions, offers an overview of mobile marketing and how real estate brokers are employing mobile technology to gain a competitive edge. Instead of requiring downloads, discover how a simple rider sign can provide buyers with a tool that will quickly search all listings in your market and generate leads for your agents. Mobile technology will rapidly advance in 2010 and it is important to understand how consumers will use their cell phones to find home information.

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The document discusses the need for real estate companies to adapt their business models to changing market conditions and consumer demands. Specifically, it recommends moving from an agent-centric to consumer-centric model by focusing on becoming trusted advisors, offering ancillary services, and empowering agents through systems that ensure consistent service. It also stresses the importance of leadership, profitability, and having a clear vision and purpose to guide the company through times of change.

Local Search - Global Brand

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Local search is important for both large national brands and smaller local businesses to reach customers. Multiple branding strategies can be effective, including national brands with large media reach, local brands that focus on a specific community, and personal brands for individual agents. The most important brand is the individual agent, as they are personally interacting with customers and building trust within the community.

The document provides an overview of the state of the housing market and real estate brokerage industry from January 2010. It discusses economic trends including unemployment rates, interest rates, and household formations. It notes that unemployment will remain high through 2010, interest rates will begin to rise in early 2010, and household formations are below projections. The document also summarizes housing market observations like continued foreclosures and soft pricing. It outlines issues facing real estate brokerages like lower home sales, commissions, and agent numbers compared to past years. Finally, it discusses expectations for a slow, steady recovery in home sales and prices in 2010 and consolidation in the brokerage industry.

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Top leaders in real estate shared their most effective marketing tactics at a recent industry event. Chip Neumann, a partner at Neumann Real Estate, discussed using targeted digital ads and email campaigns to attract new clients. He also emphasized the importance of staying active on social media platforms like Facebook and Instagram to build their brand and connect with potential home buyers and sellers.

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The document discusses Long Companies' Agent MAP program which aims to increase agents' adoption of technology through training and support. The program offers training tracks on using technology for marketing, consultations, and centrally managed support. Initial results show over 1,500 attendees at live classes, over 5,000 workbook downloads, and increased usage of company tools. Agent feedback indicates they see more value in tools and improved marketing habits.

Hot New Programs, Tools & Technologies for Agents

QuantumDigital

Agents are always looking for new programs, tools and technologies to help them succeed in their business. Some of the latest innovations include artificial intelligence assistants that can schedule appointments, CRM systems to help organize contacts and clients, and new marketing technologies like social media management and video production tools to engage home buyers and sellers online. Overall, staying on top of new programs and technologies can help agents work more efficiently and connect with potential clients in innovative new ways.

Linked in for Real Estate Managers and Brokers

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The Market is Challenging and many are feeling pain

QuantumDigital

The document discusses how real estate brokers can better utilize data analytics to improve their performance. Several brokers discuss the value of analytics, with one noting analytics are helping brokers set better pricing, determine where to market properties, and negotiate deals. The document also provides data on top performing brokers in a region, showing differences in their strengths like listing volume, sales percentage, and average sales prices. It suggests analytics can provide hyper-local insights to help target marketing and identify regional leaders.

The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigital

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Hot New Programs for Agents

QuantumDigital

The document discusses trends in real estate marketing tools and technologies. It finds that only 22% of agents use an advanced system to manage leads, and that responding to inquiries within 5 minutes versus 30 minutes increases the odds of contact by 100 times. The document also reports that 59% of agents do some form of niche marketing, and that 83% and 60% of agents use Facebook and LinkedIn, respectively, for social networking and sphere of influence branding.

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The document discusses the macro-environmental forces that impact digital marketing: 1) Technological forces like the rate of technological change, security, and emerging technologies. 2) Economic forces such as market growth, economic disruption, and globalization. 3) Political forces including political control, internet governance, and social media's impact on politics. 4) Legal forces such as data privacy laws, intellectual property laws, and regulatory issues. 5) Social forces related to social communities, exclusion, and culture. It also covers the implications of digital media on the traditional 7Ps marketing mix framework.

Why digital? by Scott Dylan

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Shift to Digital

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The document discusses the shift from traditional to digital media. It notes that television, radio, newspapers, and outdoor media are moving online. Usage of digital media such as the internet, social media, mobile devices, and online video is soaring. Major trends for 2010 include more advertising dollars shifting to digital media, the growth of social media marketing, mobile devices getting smarter, and new opportunities emerging from portable digital technologies. Digital media is also changing how traditional media operates and is measured.

Horizon Partners Newsletter 2013-11-22

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In Q3 2013: - Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion. - Average deal size was $84 million, higher than the five-year average of $54 million. - Mid-market deal volume was flat from last quarter but up 64% from Q3 2012. Average mid-market deal raised $161 million. - Larger deals boosted average transaction sizes with 17 deals over $500 million, the highest in five years. - Acquisition multiples were higher than the five-year average, with Q3 2013 at 3.6x

Horizon Partners Q3 2013 Newsletter

horizonpartners

Quarterly Market Update: Q3 2013 Digital Media & Internet The key points from the document are: 1) M&A activity in the digital media and internet sector saw an uptick in Q3 2013 with 632 deals announced, up from the previous quarter. Total deal value reached $13.4 billion, an 86.8% increase over Q3 2012. 2) Mid-market deal volume was flat compared to Q2 2013 but up 64% from Q3 2012. Average deal sizes have been trending upward with 17 deals over $500 million in value so far in 2013. 3) Content marketing has emerged as a key focus area for digital marketers, driven by developments

Horizon Partners Q3 2013 Newsletter

horizonpartners

In Q3 2013: - Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion. - Average deal size was $84 million, higher than the five-year average of $54 million. Larger deals boosted average sizes. - Purchase price multiples were higher than the five-year average, with deals in Q3 2013 at an average EV/Revenue multiple of 3.6x.

Study of Online Performance Marketing in China 2012: the Year in Review and l...

GLG (Gerson Lehrman Group)

In 2012, the biggest buzz word in China’s digital marketing is undoubtedly “RTB” (Real-time Bidding). Since Google launched the DoubleClick Ad Exchange Platform in China in early 2012, it has brought drastic changes to the market in adopting real-time media transaction. In a recent research paper, IDC estimated that total RTB spending in China will increase significantly from USD21 million in 2012 to USD627 million in 2016 at a 145% CAGR. iClick Interactive has conducted a study on China’s performance marketing landscape by analyzing the growth of the 4 main digital channels: search, display, video and mobile in recent years, and how each channel is evolving to become more performance-driven to suit marketers’ growing demand on ROI. The study has also shed light on how the China’s digital marketing landscape will evolve in 2013.

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This document discusses how content marketing has become critical for most organizations' marketing strategies. It outlines how paid, owned, and earned media are blurring together in an evolving digital landscape. Content marketing, especially using online video and social media, can help integrate these different types of media across the customer lifecycle to increase impact and ROI. However, managing content across multiple online channels and platforms poses challenges around cost, time-to-market, and measurement. Cloud-based content services can help address these challenges by enabling efficient video delivery, app development, and cross-platform analytics.

Digital Trends for 2013 - Via Experian

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The document discusses digital trends in 2013 and provides insights into how consumers are using digital technologies. It notes that internet usage has increased across all age groups in the UK, with 76% of British homes now connected. Marketers are advised to focus on creating engaging mobile experiences like apps to interact with constantly connected consumers. Data from social networks and other sources can provide valuable insights about customers, but brands must balance sharing content with avoiding overwhelming users. Omnichannel marketing that provides a seamless experience across channels is an important strategy.

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Digital Marketing This section is assessed by the "Science China" science reference book passage assemblage and application work project. Computerized showcasing is the act of advancing items and administrations involving computerized correspondence channels to speak with shoppers in an ideal, significant, modified and financially savvy way. 1 Computerized advertising envelops a considerable lot of the methods and practices found in Web showcasing (network promoting). Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: electronic advertising, banner advertising, social media, 2 Digital marketing, digital communication attribute, digital marketing channel, digital communication attribute, a type of marketing means, characteristics of timely, relevant, customized, and cost-saving Table of Contents 1 Brief introduction 2 Development history 1.0:The digital marketing 2.0 :The digital marketing era of 3.0:The 4.0 Era of Digital Marketing:3 Marketing strategy; advertising; public relations; network; Navy; interactive services; 5 success stories; 6 Theoretical Basis of Digital Marketing; 7 Features of Digital Marketing; 8 Market Issues; 8 Marketing Method; 9 Meaning; 10 Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting- computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to implement digitization, precise marketing, and effects on marketing that can be measured. Since 2003, digital marketing has often been seen capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in specialized field.In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, ¬modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. By and large talking, in a completely cutthroat market, organizations ¬¬can get ordinary benefits. They need to come up with new ideas if they want to make more money. A novel combination of production factors is innovation. It includes marketing innovation as well as DWM Software Training Center in Dahranwala. CONTACT NO .03270700517

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Digital Marketing This section is assessed by the "Science China" science reference book passage assemblage and application work project. Computerized showcasing is the act of advancing items and administrations involving computerized correspondence channels to speak with shoppers in an ideal, significant, modified and financially savvy way. 1 Computerized advertising envelops a considerable lot of the methods and practices found in Web showcasing (network promoting). Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: electronic advertising, banner advertising, social media, 2 Digital marketing, digital communication attribute, digital marketing channel, digital communication attribute, a type of marketing means, characteristics of timely, relevant, customized, and cost-saving Table of Contents 1 Brief introduction 2 Development history 1.0:The digital marketing 2.0 :The digital marketing era of 3.0:The 4.0 Era of Digital Marketing:3 Marketing strategy; advertising; public relations; network; Navy; interactive services; 5 success stories; 6 Theoretical Basis of Digital Marketing; 7 Features of Digital Marketing; 8 Market Issues; 8 Marketing Method; 9 Meaning; 10 Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting- computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to implement digitization, precise marketing, and effects on marketing that can be measured. Since 2003, digital marketing has often been seen capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in specialized field.In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, ¬modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. By and large talking, in a completely cutthroat market, organizations ¬¬can get ordinary benefits. They need to come up with new ideas if they want to make more money. A novel combination of production factors is innovation. It includes marketing innovation as well as technological innovation from an economic standpoint. Among them, computerized

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Digital Marketing This section is assessed by the "Science China" science reference book passage assemblage and application work project. Computerized showcasing is the act of advancing items and administrations involving computerized correspondence channels to speak with shoppers in an ideal, significant, modified and financially savvy way. 1 Computerized advertising envelops a considerable lot of the methods and practices found in Web showcasing (network promoting). Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: electronic advertising, banner advertising, social media, 2 Digital marketing, digital communication attribute, digital marketing channel, digital communication attribute, a type of marketing means, characteristics of timely, relevant, customized, and cost-saving Table of Contents 1 Brief introduction 2 Development history 1.0:The digital marketing 2.0 :The digital marketing era of 3.0:The 4.0 Era of Digital Marketing:3 Marketing strategy; advertising; public relations; network; Navy; interactive services; 5 success stories; 6 Theoretical Basis of Digital Marketing; 7 Features of Digital Marketing; 8 Market Issues; 8 Marketing Method; 9 Meaning; 10 Broadcast brief edit Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting- computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. to implement digitization, precise marketing, and effects on marketing that can be measured. Since 2003, digital marketing has often been seen capable of reaching the vast majority of A form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in specialized field.In the digital economy, when traditional businesses realize digitalization, they must pay close attention to digital marketing as an important aspect, ¬modify outdated marketing models and strategies, and develop new marketing strategies. Digital marketing will emerge as one of the three key components of digital businesses, along with digital management and manufacturing. By and large talking, in a completely cutthroat market, organizations ¬¬can get ordinary benefits. They need to come up with new ideas if they want to make more money. A novel combination of production factors is innovation. It includes marketing innovation as well as technological innovation from an economic standpoint. Among them, computerized

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This section is assessed by the "Science China" science reference book passage assemblage and application work project. Computerized showcasing is the act of advancing items and administrations involving computerized correspondence channels to speak with shoppers in an ideal, significant, modified and financially savvy way. 1 Computerized advertising envelops a considerable lot of the methods and practices found in Web showcasing (network promoting). Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth.

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AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing Turkey

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Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city. With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day. One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors. https://listingturkey.com/property/avrupa-konutlari-esentepe/

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Sense Levent Kagithane Catalog - Listing Turkey

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Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district. This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round. The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind. Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space. Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI. Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment. Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience. Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls. Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream. https://listingturkey.com/property/sense-levent/

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The KA Housing - Catalogue - Listing Turkey

Listing Turkey

Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts. Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy. KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free. The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication. Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system. KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience. The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly. https://listingturkey.com/property/the-ka-housing/

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